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We used this manifesto as an organizational operating system, a new realm of possibility for innovation and competitive advantage. A novel aspect of it is that, unlike other documents of its kind (US constitution, the Communist Manifesto, or the agile manifesto), it has an expiration date. The members are due retrospect on its effectiveness every three months, and re-write it as they see it fit. Thus the organization itself, and not just the product, is constructed to best address market needs--on an ongoing basis. The Innovation Manifesto relies on agile/scrum, and comprises the entire "product-to-market fit" organization: software developers, product owners, product strategy, scrum masters, product support, HR, Finance, among others.