Jason SimpsonThis is the future<br />
The customer of tomorrow…<br />
The customer of tomorrow…<br /><ul><li>Media proliferation
Growing number of channels
Social media
Convergence
Integration of marketing tools…</li></li></ul><li>New & emerging technology<br /><ul><li>Quick response codes (QR)
Cross Media & PURL’s
Variable mapping
Augmented reality</li></li></ul><li>Quick-response barcodes (QR)<br /><ul><li>Integrate online media with printed media
Adds a 3rd dimension to print</li></li></ul><li>Quick-response barcodes (QR)<br /><ul><li>Integrate with direct mail & sig...
Add to printed materials to enable m-commerce
Use codes as vouchers</li></li></ul><li>Putting it into context…<br />QR  code scanned from smart-phone directs user to sp...
QR codes & mobile commerce<br /><ul><li>M-commerce is set to grow to unprecedented levels
Enabling consumers to buy on impulse whilst browsing catalogues, magazines and newspapers will be a significant competitiv...
Fashion magazine<br />catalogue request<br />
Example:<br />catalogue<br />page<br />QR<br />Putting it into context…<br />
Need any convincing..?<br /><ul><li>78% of Japanese have phones that can read QR codes
85% of these have actually used QR codes
28% use them to make direct purchases from websites
12,000,000 people buying via their phones</li></ul>Source: WhatJapanThinks.com<br />
Cross Media & PURL’s<br /><ul><li>www.joebloggs.easter-offers.com
Continues the personal experience
Real-time measurement & ROI
Immediate insight</li></li></ul><li>www.jasonsimpson.pindarpublishing.com<br />QR code for those who wanted to register fr...
Cross Media & PURL’s<br />A study of over 1,000 cross-media campaigns by the Print on Demand Initiative (PODi) in the US s...
Cross Media: case study<br />Objectives…<br /><ul><li>Remind clients of account balances
Reactivate lapsed/lapsing customers
Acquisition through referral – use customer relationships
Build brand awareness via viral effects</li></ul>SkyBet: cross-media case study<br />
SkyBet ‘Dream Pairing’ campaign<br />DM Piece<br />Intro Email<br />Data Capture Response URL<br />PURL Interaction<br />R...
SkyBet: initial personalised DM & email<br />
<ul><li>Response URL: data capture website
Captures favourite team, name and number for variable image rendering and also email address</li></li></ul><li>SkyBet: con...
SkyBet:microsite (PURL)<br />
SkyBet:wallpaper download<br />
SkyBet: use of data collection - email<br />
SkyBet: results<br /><ul><li>Sky’s full season target for lead generation was achieved in the first month of the campaign
 The first two months of the campaign saw more new leads generated than the whole 12 months of last year’s marketing activ...
33% of DM recipients prefer to respond online
Can increase response rates by 3-5x
Significantly reduces cost-per-lead
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Agility - Driving Multichannel Success

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Jason Simpson, This is the future

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  • So how does this all fit together?QR codes enable mobile commerce…
  • To find this video online, go to YouTube and search for “Zugara social shopper” or visit Zugara.com
  • Agility - Driving Multichannel Success

    1. 1. Jason SimpsonThis is the future<br />
    2. 2. The customer of tomorrow…<br />
    3. 3. The customer of tomorrow…<br /><ul><li>Media proliferation
    4. 4. Growing number of channels
    5. 5. Social media
    6. 6. Convergence
    7. 7. Integration of marketing tools…</li></li></ul><li>New & emerging technology<br /><ul><li>Quick response codes (QR)
    8. 8. Cross Media & PURL’s
    9. 9. Variable mapping
    10. 10. Augmented reality</li></li></ul><li>Quick-response barcodes (QR)<br /><ul><li>Integrate online media with printed media
    11. 11. Adds a 3rd dimension to print</li></li></ul><li>Quick-response barcodes (QR)<br /><ul><li>Integrate with direct mail & signage to provide interactive experience
    12. 12. Add to printed materials to enable m-commerce
    13. 13. Use codes as vouchers</li></li></ul><li>Putting it into context…<br />QR code scanned from smart-phone directs user to specific products on website.<br />Can also be used as a response mechanism…time- starved exec’s using mobile channel more and more.<br />QR codes can also be personalised to provide one-to-one channel with clients or prospects.<br />
    14. 14. QR codes & mobile commerce<br /><ul><li>M-commerce is set to grow to unprecedented levels
    15. 15. Enabling consumers to buy on impulse whilst browsing catalogues, magazines and newspapers will be a significant competitive advantage</li></li></ul><li>QR codes & mobile commerce<br /><ul><li>QR codes are likely to become the de-facto vehicle for driving ‘point and click’ traffic to your mobile-optimised ecommerce site</li></li></ul><li>Fern Cotton Mesh & Rib Tunic<br />
    16. 16. Fashion magazine<br />catalogue request<br />
    17. 17. Example:<br />catalogue<br />page<br />QR<br />Putting it into context…<br />
    18. 18. Need any convincing..?<br /><ul><li>78% of Japanese have phones that can read QR codes
    19. 19. 85% of these have actually used QR codes
    20. 20. 28% use them to make direct purchases from websites
    21. 21. 12,000,000 people buying via their phones</li></ul>Source: WhatJapanThinks.com<br />
    22. 22. Cross Media & PURL’s<br /><ul><li>www.joebloggs.easter-offers.com
    23. 23. Continues the personal experience
    24. 24. Real-time measurement & ROI
    25. 25. Immediate insight</li></li></ul><li>www.jasonsimpson.pindarpublishing.com<br />QR code for those who wanted to register from their phone…<br />Cross Media & PURL’s<br />Pindar invite to the <br />2010 London Book Fair<br />PURL for clients to register<br />
    26. 26. Cross Media & PURL’s<br />A study of over 1,000 cross-media campaigns by the Print on Demand Initiative (PODi) in the US showed that on average clients saw a 3-5 times uplift in response rates when using PURL’s along with relevant and personalised messaging and imagery.<br />
    27. 27. Cross Media: case study<br />Objectives…<br /><ul><li>Remind clients of account balances
    28. 28. Reactivate lapsed/lapsing customers
    29. 29. Acquisition through referral – use customer relationships
    30. 30. Build brand awareness via viral effects</li></ul>SkyBet: cross-media case study<br />
    31. 31. SkyBet ‘Dream Pairing’ campaign<br />DM Piece<br />Intro Email<br />Data Capture Response URL<br />PURL Interaction<br />Recommend a friend<br />Static site for non PURL’s<br />Links to other Sky Bet services<br />
    32. 32. SkyBet: initial personalised DM & email<br />
    33. 33. <ul><li>Response URL: data capture website
    34. 34. Captures favourite team, name and number for variable image rendering and also email address</li></li></ul><li>SkyBet: confirmation & image rendering<br />
    35. 35. SkyBet:microsite (PURL)<br />
    36. 36. SkyBet:wallpaper download<br />
    37. 37. SkyBet: use of data collection - email<br />
    38. 38. SkyBet: results<br /><ul><li>Sky’s full season target for lead generation was achieved in the first month of the campaign
    39. 39. The first two months of the campaign saw more new leads generated than the whole 12 months of last year’s marketing activity</li></li></ul><li>Need any convincing..?<br /><ul><li>Case studies in B2C, B2C, Education, Travel & tourism and Non-profit
    40. 40. 33% of DM recipients prefer to respond online
    41. 41. Can increase response rates by 3-5x
    42. 42. Significantly reduces cost-per-lead
    43. 43. Real-time campaign performance</li></li></ul><li>Putting it into context..<br />Cross-media excellent application for:<br /><ul><li>Retention & reactivation campaigns
    44. 44. Referral campaigns
    45. 45. Loyalty based campaigns
    46. 46. Event management</li></li></ul><li>Variable mapping..<br /><ul><li>The ultimate one-to-one marketing tool
    47. 47. Point-to-point or recipient-centred maps
    48. 48. Unique and highly personalised
    49. 49. Increased relevance and readability</li></li></ul><li>Variable mapping..<br />
    50. 50. Variable mapping..<br />
    51. 51. Putting it into context..<br />Exciting application for:<br /><ul><li>Increasing local awareness
    52. 52. Driving store or branch traffic
    53. 53. Getting people to events
    54. 54. Getting noticed…</li></li></ul><li>Augmented Reality (AR)<br /><ul><li>Combines real-world and computer generated data
    55. 55. Brings the printed page to life!</li></li></ul><li>Augmented Reality (AR)<br /><ul><li>Car Example: Toyota IQ</li></li></ul><li>IKEA: Augmented Reality<br />
    56. 56. IKEA: Augmented Reality<br />
    57. 57. IKEA: Augmented Reality<br />
    58. 58. IKEA: Augmented Reality<br />
    59. 59. Augmented Reality (AR)<br />
    60. 60. Augmented Reality (AR)<br /><ul><li>Live Demo:</li></ul>Fashion Retail<br />
    61. 61. Augmented Reality (AR)<br /><ul><li>Advanced face-mapping example:</li></ul>RayBan<br />
    62. 62. Putting it into context…<br /><ul><li>Early adopters using AR for viral marketing & branding
    63. 63. AR is an effective way of merging offline and online channels
    64. 64. Adds value to printed page, be it books, catalogues or magazines</li></li></ul><li>Summary<br /><ul><li>Convergence is all around us
    65. 65. High customer expectations
    66. 66. Relevant content
    67. 67. Interaction
    68. 68. Online content
    69. 69. Smart shopping</li>

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