Bridging the gap!Wie Augmented Realityonline und offlinezusammenführen kannPhilipp Nagele, Mobilizy GmbHTDS – May 10th
Agenda•Was ist Augmented Reality•Welches Problem kann Augmented Reality lösen•SoLoMo•Der Markt•Ausblick in die Zukunft    ...
Wikitude at a glanceWe are:         a global leader in Mobile Augmented Reality          and Location Based Services    ...
Discover Your World                    • One Window to 150 Million Points of                    Interest                  ...
Wikitude – Latest News
What is Augmented Augmented Reality (AR) is when the physicalreal-world environment is merged with virtual  computer-gener...
Augmented Reality in the
AR in terms of Hollywood
AR now – on a                             physical real worldcomputer generated imageryand information
Augmented Reality - The magic window                                  12
Agenda•Was ist Augmented Reality•Welches Problem kann Augmented Reality lösen•SoLoMo•Der Markt•Ausblick in die Zukunft    ...
Location Based SearchAbstract result in list form   Result shown added to the real world
Never take your eyes off the road – SatNav on aSmartphone                                    Abstract map                 ...
Augmented Reality• eliminates the  hurdle of  abstraction• bridges the gap  between digital  online and  physical world
Visualizing architecture
Visualizing architecture in the future                                         18
New trend So Lo Mo    Social                    Local   Mobile© by Mary Meeker 2011, KPCB
Facts about SocialSource: http://www.businessinsider.com/chart-of-the-day-time-facebook-google-yahoo-2010-9   20
Facts about MobileSource: RTR Monitor 1/2011 http://www.rtr.at/uploads/media/TM1-2011.pdf   21
Source:comScore The 2010 Mobile Year in Review   22
Source:comScore The 2010 Mobile Year in Review   23
How People Use Their Smartphones...”81% browse the Internet, 77% search, 68% use an app, and 48%watch videos on their smar...
New trend So Lo Mo    Social                    Local   Mobile© by Mary Meeker 2011, KPCB
Agenda•Was ist Augmented Reality•Welches Problem kann Augmented Reality lösen•SoLoMo•Der Markt•Ausblick in die Zukunft    ...
The market for AR providerKey Goals:• Creating a real, daily value for the smartphone user on a daily basis• Inspiring the...
Make Augmented Reality…                                              Meaningful to the Masses.                            ...
Creating Value for the End-UserAR view       List view     Map view                                       29
Augmented Reality <> Mobile MarketingLocation-based Advertising:• Local Business Listings (e.g. Yellow Pages, Yelp,Tupalo…...
Enabling AR for Partners
A small Outlook…..
Thank you!
Philipp Nagele Social Media Wikitude
Philipp Nagele Social Media Wikitude
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Philipp Nagele Social Media Wikitude

  1. 1. Bridging the gap!Wie Augmented Realityonline und offlinezusammenführen kannPhilipp Nagele, Mobilizy GmbHTDS – May 10th
  2. 2. Agenda•Was ist Augmented Reality•Welches Problem kann Augmented Reality lösen•SoLoMo•Der Markt•Ausblick in die Zukunft 3
  3. 3. Wikitude at a glanceWe are: a global leader in Mobile Augmented Reality and Location Based Services the Makers of the ‘World’s Best Augmented Reality Browser’ (1) serving 10+ million (2) customers on five platforms by end of Q3/2011 15 passionate individuals based in Salzburg, Vienna (Austria/EU), Santa Cruz (US) seed-funded by institutional VCs(1) Voted by Augmented Planet’s Readers in Dec ‘10
  4. 4. Discover Your World • One Window to 150 Million Points of Interest • Personalized Dashboard • facebook™ Connect (optional) : NN l App C ve • Bookmarked Searches Tra .1 • In-App Premium Content No • Global Advertising Support • Empowering White Label Platforms for IBM, Lonely Planet, RedBull etc.Pre-installed on: Major Carrier Group Tba 06/11Available for:
  5. 5. Wikitude – Latest News
  6. 6. What is Augmented Augmented Reality (AR) is when the physicalreal-world environment is merged with virtual computer-generated imagery - creating a mixed reality.
  7. 7. Augmented Reality in the
  8. 8. AR in terms of Hollywood
  9. 9. AR now – on a physical real worldcomputer generated imageryand information
  10. 10. Augmented Reality - The magic window 12
  11. 11. Agenda•Was ist Augmented Reality•Welches Problem kann Augmented Reality lösen•SoLoMo•Der Markt•Ausblick in die Zukunft 13
  12. 12. Location Based SearchAbstract result in list form Result shown added to the real world
  13. 13. Never take your eyes off the road – SatNav on aSmartphone Abstract map Guidance through the real world
  14. 14. Augmented Reality• eliminates the hurdle of abstraction• bridges the gap between digital online and physical world
  15. 15. Visualizing architecture
  16. 16. Visualizing architecture in the future 18
  17. 17. New trend So Lo Mo Social Local Mobile© by Mary Meeker 2011, KPCB
  18. 18. Facts about SocialSource: http://www.businessinsider.com/chart-of-the-day-time-facebook-google-yahoo-2010-9 20
  19. 19. Facts about MobileSource: RTR Monitor 1/2011 http://www.rtr.at/uploads/media/TM1-2011.pdf 21
  20. 20. Source:comScore The 2010 Mobile Year in Review 22
  21. 21. Source:comScore The 2010 Mobile Year in Review 23
  22. 22. How People Use Their Smartphones...”81% browse the Internet, 77% search, 68% use an app, and 48%watch videos on their smartphone””72% use their smartphones while consuming other media””93% of smartphone owners use their smartphones while at home””95% of smartphone users have looked for local information””88% of these users take action within a day, indicating theseare immediate information needs””71% search on their phones because of an ad exposure, whetherfrom traditional media (68%) to online ads (18%) to mobile ads(27%)””82% notice mobile ads, especially mobile display ads and athird notice mobile search ads” Google, 2011
  23. 23. New trend So Lo Mo Social Local Mobile© by Mary Meeker 2011, KPCB
  24. 24. Agenda•Was ist Augmented Reality•Welches Problem kann Augmented Reality lösen•SoLoMo•Der Markt•Ausblick in die Zukunft 26
  25. 25. The market for AR providerKey Goals:• Creating a real, daily value for the smartphone user on a daily basis• Inspiring the user about the potential of Augmented Reality• Keeping on the technology edge for the ‘WOW’-Effect• Building and operating a World-Class LBS Content Ecosystem Wikitude Direct: Enabled by Wikitude:
  26. 26. Make Augmented Reality… Meaningful to the Masses. Top 5 Mobile Phone Markets: • 51% use Location-based Services regularly • 10% use LBS on a daily basis • 94% think LBS are ‘valuable’ Juniper
Research:
…..AR
app
downloads
to
pass
1.4
billion
 annually
by
2014.
(generating
1.5
bn
USD
in
revenues.Innovators, Technology Early Adopters, Early Majority, Late Majority, Laggards, Skeptics Enthusiasts Visionaries Pragmatists Conservatives Customers want technology and performance Customers want solutions and convenience For more information on customer segmentation please visit: go/segmentation
  27. 27. Creating Value for the End-UserAR view List view Map view 29
  28. 28. Augmented Reality <> Mobile MarketingLocation-based Advertising:• Local Business Listings (e.g. Yellow Pages, Yelp,Tupalo….)• Location-based Vouchers (e.g. Coupies, Grouponetc.)• Sponsored Content (e.g. Travel Guide sponsored byLocation-based Retail:XYZ)• AR-based Real-Estate Information (Available objects in myproximity)• AR-based shopping-windows (See Video)• Real-time price and availability information (e.g. Gas-Stations)Interactive Marketing:• Interactive Billboards, Magazine-Ads (see Video)• Interactive TV Programs• Interactive Shopping Guides
  29. 29. Enabling AR for Partners
  30. 30. A small Outlook…..
  31. 31. Thank you!

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