Shrimp Export

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This is a presentation describing detailed procedure of Exporting Shrimp from India

This is a presentation describing detailed procedure of Exporting Shrimp from India

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  • Dear shrimps exporter

    please advice us with your shrimps offer' price CIF TO ain sokhna port , egypt' photos, sizes, color, package , your farm country , payment term
    as soon as possible
    mahran co
    0020201129031513
    moretour1@gmail.com
    skype: enas.elnagaar

    ms. enas elnagaar
    cairo, egypt beloved



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  • 1. PRESENTED BY PARTHA GHOSH MBA- AB (07-09) ROLL NO: 42020 EXPORT POTENTIAL ANALYSIS OF INDIAN ORIGIN FROZEN AND NON-FROZEN SHRIMP Course Instructor : Mr. Sudhir Chitragar Consultant
  • 2. AGENDA OF PRESENTATION
    • The commodity outline
    • Shrimp processing
    • Quality management
    • Domestic production
    • World production
    • Top exporters/ importers in the world
  • 3.
    • Trend in India’s exports (volume & value wise)
    • Destinations
    • Logistic Requirements
    • Domestic Cost of Production
    • Incidence of Freight
    • International Pricing
    • Selection of target market
    • Guidelines for exports to that target market.
    • Competitor analysis.
    AGENDA OF PRESENTATION
  • 4. MAJOR EXPORTABLE SPECIES
    • MAJOR TYPES OF SHRIMP
    • EXPORTED IN
    • FROZEN AND NON FROZEN FORMS:
    • Scampi ( Macrobrachium rosenbergii )
    • White prawn ( Penaeus indicus )
    • Tiger prawn ( Penaeus monodon )
    • Brown shrimp ( Metapenaeus dobsoni )
    • King prawn ( Metapenaeus affinis )
  • 5. SHRIMP PROCESSING
  • 6. SHRIMP CULTIVATION - GUIDELINE FOR EXPORT GRADE SHRIMP SELECTION OF SITE FOR ESTABLISHMENT OF POND SELECTION OF POND MANAGEMENT OF POND MANAGEMENT OF WATER SELECTION OF STOCKING FEEDING OF SHRIMP DISEASE MANAGEMENT HARVESTING OF SHRIMP PROCESSING
  • 7. DOMESTIC PRODUCTION: FACTS AND FIGURES *(Source: MPEDA, 2007) Sr. State Estimated brackish water area (ha.) Area under cultivation (ha.) 1 West Bengal 405,000 34,660 2 Orissa 31,600 11,000 3 Andhra Pradesh 150,000 50,000 4 Tamil Nadu 56,000 2,879 5 Pondicherry 800 37 6 Kerala 65,000 14,657 7 Karnataka 8,000 3,500 8 Goa 18,500 650 9 Maharashtra 80,000 716 10 Gujarat 376,000 884 Total  1,190,000 118,983
  • 8. DOMESTIC PRODUCTION: FACTS AND FIGURES
  • 9. DOMESTIC PRODUCTION: FACTS AND FIGURES
  • 10. DOMESTIC PRODUCTION:FACTS AND FIGURES
  • 11. *Source: Economic Review, 2007 DOMESTIC PRODUCTION: FACTS AND FIGURES
  • 12. *Source FAO data
  • 13. *Source: Global Trade Atlas, with FAS, USDA estimates
  • 14. *Source: Global Trade Atlas, with FAS estimates
  • 15. *Source: Global Trade Atlas, with FAS estimates
  • 16. *Source: www.commerce.nic.in
  • 17. *Source: www.commerce.nic.in
  • 18. *Source: www.commerce.nic.in
  • 19. *Source: www.commerce.nic.in
  • 20. *Source: www.comm erce.nic.in
  • 21. *Source: www.commerce.nic.in
  • 22. *Source: www.commerce.nic.in
  • 23. *Source: www.commerce.nic.in
  • 24. *Source: www.commerce.nic.in
  • 25. *Source: www.commerce.nic.in
  • 26. *Source: www.commerce.nic.in
  • 27. *Source: www.commerce.nic.in
  • 28. *Source: www.commerce.nic.in
  • 29. *Research conducted by trade knowledge network: www.tradeknowledgenetwork.net
  • 30. DOMESTIC COST OF PRODUCTION Two sources of obtaining shrimp Captured (Marine breeds) Cultured (Fresh water breeds) purchasing boats, trawlers, nets etc. sophisticated equipments along with feed and medicine
  • 31. INTERNATIONAL PRICES OF SHRIMP *Source: www. http//:infofish/global trade.pdf
  • 32. … CONTD *Source: www. http//:infofish/global trade.pdf
  • 33. *Source: info fish trade news INTERNATIONAL PRICE (USD/Kg)TREND OF FROZEN SHRIMP OF INDIAN ORIGIN
  • 34. NEXT MAJOR DESTINATION FOR SHRIMP EXPORT??
  • 35.
    • Declining trends in shrimp export from India to USA
    • Accounted for only 19% of exports in 2007-08 Vs 41% in 2003-04
    • Anti-Dumping measures against shrimp produced in India since 2004
    • Declined shrimp export from 27% (2004) to 22% (2007)- due to a weaker Japanese economy
    *Source: Fis-World news 18 th August 2008
  • 36. European Union THE NEXT DESTINATION FOR SHRIMP EXPORT !!
  • 37. EU as a DESTINATION FOR SHRIMP EXPORT
    • Distribution channels for the concerned product
    • Product requirements/standards
    • Packaging, marking, labeling of retail package.
    • The customs tariffs for the concerned product
    • Availability of insurance.
  • 38.  
  • 39. EU as a DESTINATION FOR SHRIMP EXPORT
    • Distribution channels for the concerned product
    • Product requirements/ standards
    • Packaging, marking, labeling of retail package.
    • The customs tariffs for the concerned product
    • Availability of insurance.
  • 40. PRODUCT STANDARDS *Source: EEC directives and procedures for import of fish and fishery products 2008
    • Directive 91 Annexure 493 laid down the rules for product and production standards.
    • The focus is on production related safety aspects of shrimp products from developing nations to European Union.
  • 41. *Source: EEC directives and procedures for import of fish and fishery products 2008
    • The major issues regarding safety norms of fishery products like frozen and non-frozen shrimps is the presence of harmful microbes and presence of chemicals in quantity which may render the product harmful for human consumption.
    • Conditions concerning parasites: During production and before they are released for human consumption, fish and fish (shrimp) products must be subject to a visual inspection for the purpose of detecting and removing any parasites that are visible.
  • 42. *Source: EEC directives and procedures for import of fish and fishery products 2008 2. Conditions concerning freezing temperature: The frozen shrimps are to be maintained at a temperature of not more than -20 0 C . in all parts of the product for not less than 24 hours. Products subjected to this freezing process must be either raw or finished. 3. In accordance of Council Regulation (EEC) no 103/76 (last amended in 2006) the fishery products must undergo certain critical checks . Organoleptic contents inspection in the shrimp is thus a critical standard
  • 43. *Source: EEC directives and procedures for import of fish and fishery products 2008 4. Article 15 under this directive also laid down the norm for parasitic content checks in the fishery (shrimp) product. 5. Chemical content analysis is also a necessary parameter laid down by this directive. Wherein samples are to be tested for controlling the level of certain chemical components like: TVB-N (Total Volatile Basic Nitrogen) and TMA-N (Trimethylamine-Nitrogen) Histamine : the mean value must not exceed 100 ppm
  • 44. *Source: EEC directives and procedures for import of fish and fishery products 2008 6. Article 15 is also concerned with the concentration of contaminants in the water in which the shrimps are cultured. Imported shrimps must not contain in their edible parts contaminants present in the aquatic environment such as heavy metals and organo-chlorinated substances at such a level that the calculated dietary intake exceeds the acceptable daily or weekly intake for humans.
  • 45.
    • Distribution channels for the concerned product
    • Product requirements/standards
    • Packaging, marking, labeling of retail package.
    • The customs tariffs for the concerned product
    • Availability of insurance.
    EU as a DESTINATION FOR SHRIMP EXPORT
  • 46. PACKAGING REQUIREMENTS
    • Packaging of fishery products have drawn WTO ’s attention way early in 1990.
    • Thus the “Export Packaging Note No. 36” was developed and is adopted and under implementation in EU.
    • The various heads under which the packaging must be adapted to be environmentally safe.
  • 47. Source reduction Use of less/fewer raw materials, especially non-renewable materials by making packages smaller and light and by material substitutions. Energy requirements Use of packaging materials and methods, which minimize energy consumption. Potential for reuse Packaging designed and constructed for multiple usage.
  • 48. Potential for recycling Packaging from which the materials can be recovered for reuse as packaging or secondary applications. Ease of disposal Packaging, which can be readily disposed of after use with minimal environmental impacts. Air, water and ground pollution Use of packaging materials and methods, which minimize pollution during all stages of production and use, as well as at final disposal.
  • 49. LABELLING SPECIFICATIONS (FISHERY PRODUCTS) *Source: http://exporthelp.europa.eu/
    • In accordance with the Regulation (EC) 104/2000 (OJ L-17 21/01/2000) and Regulation (EC) 2065/2001 (OJ L-278 23/10/2000), the following information must be provided on the labeling or packaging of the fishery product, or by means of a commercial document accompanying the goods:
    • 1. Commercial and scientific designation of the species: For this purpose, Member States publish a list of the commercial designations accepted in its territory.
  • 50. LABELLING SPECIFICATIONS (FISHERY PRODUCTS) *Source: http://exporthelp.europa.eu/
    • 2. Production method (caught at sea or in freshwater, or resulted from aquaculture) indicated by the harmonised terminology
    • 3. Catch area:
      • Caught at sea: one of the areas mentioned in the Annex to the Regulation 2065/2001;
      • Caught in freshwater: reference to the country of origin;
      • Aquaculture: reference to the country in which the product is farmed
  • 51. LABELLING SPECIFICATIONS (SHRIMPS)
    • The labels of products subject to harmonised marketing standards established by Regulation (EC) 2406/96 (OJ L-334 23/12/1996) should include the following details:
    • Country of origin in Roman letters at least 20 mm high
    • Scientific name and trade name
    • Presentation
    • Freshness and size categories
    • Net weight in kilograms
    • Date of grading and date of dispatch
    • Name and address of consignor
    *Source: http://exporthelp.europa.eu/
  • 52. LABELLING SPECIFICATIONS (SHRIMPS)
    • Lots must contain products of the same size and uniform freshness . The freshness category, size category and presentation must be clearly and indelible marked, in characters of at least 5 cm high, on labels affixed to the lot.
    • The information provided by labels must be easy to understand, easily visible, clearly legible and indelible and must appear in the
    • official language(s) of the Member State where the product is marketed.
    *Source: http://exporthelp.europa.eu/
  • 53.
    • Distribution channels for the concerned product
    • Product requirements/standards
    • Packaging, marking, labeling of retail package.
    • The customs tariffs for the concerned product
    • Availability of insurance
    EU as a DESTINATION FOR SHRIMP EXPORT
  • 54. TARIFF AND DUTIES (TARIC)
    • Simulation date : 03/09/2008
    • TARIC code 0306135000 (CRUSTACEAN FROZEN OR NON-FROZEN)
    • Country of origin/destination India - IN (664)
    • No restrictions Import
    • Third country duty: 12.00%    
    • Non preferential tariff quota : 0 %
    • End date 31/12/2008
    • Tariff preference (SPGL): 4.20 %  
    • Documents required : (C 623) Transhipment certificate EXP.1
    *Source: http://ec.europa.eu/taxation_customs
  • 55.
    • Distribution channels for the concerned product
    • Product requirements/standards
    • Packaging, marking, labeling of retail package.
    • The customs tariffs for the concerned product
    • Availability of insurance
    EU as a DESTINATION FOR SHRIMP EXPORT
  • 56. AVAILABILITY OF INSURANCE
    • The insurance policies are categorized under
    • Insurance covering loss of consignment during shipping (damages, theft etc.)
    • Insurance covering credit risk.
    • ECGC is the agency which provides insurance cover against credit risk
  • 57. ECGC AND CREDIT INSURANCE
    • Credit Insurance Policies:
    • SCR or Standard Policy includes:
    • Commercial Risks:
    • Insolvency of the buyer.
    • Failure of the buyer to make the payment due within a specified period, normally four months from the due date.
    • Buyer's failure to accept the goods, subject to certain conditions.
  • 58.
    • b. Political Risks:
    • Imposition of restriction by the Government of the buyer's country.
    • War, civil war, revolution or civil disturbances in the buyer's country.
    • New import restrictions or cancellation of a valid import license in the buyer's country.
    • Interruption or diversion of voyage outside India resulting in payment of additional freight or insurance charges which can not be recovered from the buyer.
    • Any other cause of loss occurring outside India not normally insured by general insurers, and beyond the control of both the exporter and the buyer.
  • 59. TRADE POLICY REGULATIONS
    • The HS code for frozen shrimp is 030613 and that of non-frozen is 030623 .
    • There is no separate trade policy or procedure for fishery (shrimp) export from our country.
    • Nevertheless, there are certain Duty Exemption Schemes applicable under specified products.
    *Source: http://ec.europa.eu/taxation_customs
  • 60. CODEX ALIMENTARIUS NORMS
    • The Codex Alimentarius Commission was created in 1963 by FAO and WHO.
    • The main purposes of this Programme are protecting health of the consumers and ensuring fair trade practices in the food trade.
    • Codex code for Shrimp products are as follows:  
    * Source:codexalimentarius.net Reference Number Year of adoption Title Revision Year Amendment Year CODEXSTAN 37 1991 Standard for Canned Shrimps or Prawns 1 1995 NIL   CODEXSTAN 92 1981 Standard for Quick Frozen Shrimps or Prawns 1 1995 NIL  
  • 61. SWOT ANALYSIS OF INDIAN SHRIMP EXPORT TO EUROPEAN UNION
    • OPPORTUNITIES :
    • EU is an emerging market for Indian fishery products.
    • The exchange rate of € is gaining strength vis-à-vis US$.
    • Distance of EU countries form India.
    • THREATS:
    • The competitors are also targeting this market.
    • Quality control norms are very stringent.
    • WEAKNESS:
    • Technology lag
    • Quality control in production not upto the mark
    • Cold chain in logistics is not well developed
    • Inadequate sea and airport infrastructure to handle export of frozen shrimps
    • STRENGTH:
    • India is major exporter
    • Cost competitive.
    • Training and development initiatives. (CMFRI, CIFA, CIFT, CICRI, CIBA)
    • Export subsidies (DEPB, DES etc.)
  • 62. MARKET DEVELOPMENT STRATEGIES
    • Production of shrimps should be consolidated.
    • Reducing distance of processing plants from the place of production.
    • Developing cold chain.
    • Stringent quality control during production and transportation.
    • Hiring overseas agents
  • 63. MARKET DEVELOPMENT STRATEGIES
    • Branding not only labeling
    • Organically produced shrimps.
    • Business analysis of an EOU for processed shrimp.
  • 64. COMPETITOR ANALYSIS
    • COMPARISON OF EXPORT OF INDIA AND THAILAND
  • 65. Countries studied: 1.USA 2.Ukrain 3.UK 4.UAE 5.Russia 6.New Zealand 7.Germany 8.France 9.Canada 10.Baharain 11.Australia *Source: commerce.nic.in *Source: customs.go.th
  • 66. *Source: commerce.nic.in *Source: customs.go.th *Source: commerce.nic.in *Source: customs.go.th
  • 67. MAIN COMPETITOR’S SWOT
    • OPPORTUNITIES :
    • Newer market opening up in EU and Gulf.
    • THREATS:
    • Competitors like India and Bangladesh.
    • WEAKNESS:
    • Declining sales in the Japanese market.
    • Shifting of shrimp farms to “tilapia” cultivation.
    • STRENGTH:
    • Highest producer.
    • Highest density of shrimp farms/ unit area
    • Nearness to Japan.
    • Advanced technology.
    • Easy access to finance.
    • Member of trade guild (ASEAN).
  • 68.  
  • 69. QUALITY MANAGEMENT FOR EXPORTS : DISEASE MANAGEMENT
    • PRESENCE OF PATHOGEN IN DISEASED SHRIMP RENDERS IT NON EXPORTABLE DUE TO STRINGENT SANITARY MEASURES IN INTERNATIONAL MARKET.
    • SOME OF THE DISEASES WHICH AFFECT SHRIMP ARE:
    • Monodon Baculovirus Disease (MBV)
    • Hepatopancreatic Parvo-like Virus (HPV) Disease
    • Yellow-head Disease (YHD)
    • Luminous Vibriosis
    • Black Gill Disease
    • Soft-shell syndrome
  • 70. QUALITY MANAGEMENT FOR EXPORTS : HARVESTING Has to be harvested in good condition within a short period of time. Harvesting technique should not damage or excessively contaminate the shrimp with waste. Rapid harvesting will reduces risk of bacterial contamination and the shrimp will still be fresh when reaching the processor. Complete harvesting can be carried out by draining the pond water through a bag net and hand picking. The average culture period required is around 120-150 days during which time the prawns will grow to 20-30 gm size (depending on the species).
  • 71. QUALITY MANAGEMENT FOR EXPORTS: PROCESSING
    • Removal of off-flavor from shrimp
    • [Smoking, steam pre-cooking and addition of vegetable oil before canning]
    • Evaluating freshness of shrimp
    • [Organoleptic, chemical (estimation of TVBN and VAN) and microbiological methods]
    • Preparation of shrimps for processing
    • [ Peeling (manual and enzymatic), deveining, washing, different forms of preparation - shell-on, headless, PD, PDC, etc]
  • 72. *Source: http:nic.up.innovtn2007 figures are in Rupees FINANCIAL ANALYSIS OF CULTURED SHRIMP (at 2007 prices)
    • This calculation is based on an operational unit of 7500 cubic meter pond.
    • The crop cycle is once in a year.
    • Inco me covering the cost takes two seaso ns . Thus the breakeven period is two s easons or one and a half year.
    Year 2007 2008 Capital cost 207500   Recurring cost 108075 118883 Total cost 315575 118883 Income 182070 277200 Net profit -133505 24813 BCR 1.05711  
  • 73. *Research conducted by trade knowledge network: www.tradeknowledgenetwork.net COST OF CATCHING SHRIMP AT SEA (at 2007 prices)
    • These figures pertains to fishing in sea.
    • The data is collected by a field survey conducted in Tamil Nadu by an international organisation
    Cost elements Qty X Price (Rs.) Total cost (in Rs.) Diesel 2100 litres x 28 58800 Ice 12 tonnes x 750 9000 Food   2000 Spares   5000 Net repairs   2000   Total cost for a 4 day trip for 5 fishermen 76800
  • 74. IN VOLUME US AVERSE OF INDIAN SHRIMP??
  • 75. IN VALUE
  • 76. *Source: globefish.org/market news/shrimp DECLINING MARKET IN JAPAN - A FEW FIGURES
  • 77. *Source: globefish.org/ market news/shrimp