iTunes offer single songs for download in the US at 3 pricepoints – USD$69c, USD$99c or USD$1.29c. Purchasing anentire album is approximately 30% cheaper.The main competition comes from a number of similar on-line music retailers that primarily offer either digitaldownloads, or a subscription-based service. iTunes Music
Download services includ Amazon MP3 and 7digital, nowavailable in 37 countries.Subscription services include Spotify, Pandora, Google Music,Grooveshark, Jango, Last.fm, WiMP, Deezer, among others.Music piracy is a concern for Apple and other digital musicretailers, with 28% of internet users globally reported to accessunauthorised services per month. iTunes Music
iTunes enables access to movie rentals, which typicallyrange from USD$9.99 to USD$14.99.The main competition comes from live streaming servicessuch as Netflix, Hulu, Amazon & Quickflix, and BigpondMovies in Australia. iTunes Video
Movie piracy is also considered to cause significant impact on revenuein this market, although the real impact is unknown.Apple is also developing and expanding into the TV arena, with thedevelopment of their Apple TV product. The main competitors in thisarea are services such as Google TV, and a variety of other media boxes. iTunes Video
The Apple App Store opened in July 2008 via a newrelease of iTunes.Apps can be downloaded onto a variety of devicesincluding smartphones, PC and Macintosh computer. iTunes Apps
Apple takes 30% revenue of all apps, and the app developergets 70%.Their main competition are similar app stores run by Googleand Amazon, both for the Android operating system. iTunes Apps
Apple offers both audiobooks and electronic books viaiTunes.Over 20,000 hours of downloadable Audiobooks areavailable exclusively on iTunes, in conjunction with Audible iTunes Books
The iBooks service was released in conjunction with therelease of the iPad, via an iTunes update in January 2010.The main competition in the eBook market is again fromAmazon, the Amazon Kindle. iTunes Books
Macintosh computer, hardware and software – maincompetition has always been Microsoft Windows and the PC.iPod / iPhone / iPad smartphone and tablet devices – a varietyof competitors including Android manufacturers such as HTCand Samsung. Apples Other Offerings
iCloud – Software as a Service (SaaS), offering drive space in the cloud.Major competitors include Google Cloud, Dropbox and SkyDrive, amongothers.A recent Nielsen report shows that 2 out of 3 new mobile phone purchases inthe US were smartphones. Of these, approximately 34% purchased an iPhone,while over 50% purchased an Android device, indicating that the Androidoperating system is looming as a significant threat in this market Apples Other Offerings
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