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Employer branding

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  • 1. Perception360 Consulting
    EMPLOYER BRANDING
  • 2. Changing Paradigm for Indian Employers
    HIGH GROWTH PROJECTIONS
    • IMF raised the projection for growth rate by 1.3% points to 7.7% for 2010.
    • 3. The Indian government growth projection : 8.75%
    • 4. Nasscom : IT exports to rise at 15%, to $57 billion 
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    LOW EMPLOYABILITY
    • Engineers : only 4.2 % for software product firm (Source : Aspiring Minds)
    • 5. MBAs : only 23% (Source : RocSearch)
    • 6. Nasscom estimates : shortage of 5, 00,000 knowledge service workers in IT sector by 2010.
  • High Growth Projections
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    Intense Talent war
    Low Employability
    • Gap in Demand & Supply leads to talent war for small pool of talent
    • 7. Talented employees/students have plenty of choices
    SOME OF THE EMPLOYERS WILL HAVE TO RECRUIT UNEMPLOYBLE EMPLOYEES
  • 8. Strong Employer Brands will win the war
    Accenture Consulting
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    • When 70 per cent  of corporate value is from intangible assets being an attractive employer is critical to keep competitive advantage
    • 9. Strong brand value helps in attracting & retaining valuable employees
  • Employer Branding Benefits
    BENEFITS ARE NOT LIMITED TO ATTRACTING TALENT ONLY
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    • Increased productivity & profitability
    • 10. Increased employee retention
    • 11. Increased level of staff engagement
    • 12. Lower recruitment costs
    • 13. Shorter recruitment time
    • 14. Employees recommending organization as a “preferred” place to work
    • 15. Ensured long-term competitiveness
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    Marketing
    “Marketing is the process by which companies create customer interest in goods or services. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.”
    Employer Branding
    Employer branding is the process by which an organization differentiates itself from its competitors in order to attract prospective employees & retain current employees.
    Employer Branding is capturing and communicating organization’s culture, systems, processes and value proposition to employees and prospective employees.
    Kotler, Philip; Gary Armstrong, Veronica Wong, John Saunders (2008). "Marketing defined". Principles of marketing (5th ed.).
    Perception360 Consulting Pvt Ltd
    Employer Branding : New Perspective
  • 16. Market : Employer Branding’s Perspective
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    Spot light
    Scatter
    EMPLOYER BRANDING
    Aware
    Unaware
    Negative/Neutral
    Positive
    Loyal
    Not Loyal
  • 17. Employer Branding Foundations
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  • 18. Employer Branding : Two Fronts
    Internal Branding
    Aimed at existing employees
    Also known as employee engagement
    To motivate and retain employees
    Internal Communication, Induction, Internal Events etc
    External Branding
    Aimed at potential employees
    To attract talent
    Communicating EVP to external stakeholders
    Campus Events, Recruitment, Use of Social Media etc
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  • 19. P360 Offerings
    Communication Design
    Employer Branding
    Campus events
    Social Media Marketing
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  • 20. Why P360
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  • 21. Why P360
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  • 22. Thank You
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