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Nokia lumia820,920

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  • 1. Nokia Lumia 920, Lumia 820 disappoint investorsHelsinki: Nokia shares plummeted 13 per cent after its new Lumiasmartphones failed to impress investors looking fortransformational handsets to rescue the struggling Finnishcompany.Nokia and its partner Microsoft Corp showcased the Lumia 920phone on Wednesday in what may be their last major shot atreclaiming market share lost to Apple Inc, Samsung Electronics CoLtd and Google Inc.pas chere air max Microsoft and Nokia hope the device - sporting bright colors, abigger screen and technology that reduces blur and shakiness inpictures and video - will become a potent weapon in an escalatingglobal war to dominate the mobile industry. But investors said itlacked "wow" and gave it a quick thumbs-down. Some analystssaid Nokias reticence about dates, prices or carrier partners alsodid not help. Nokia shares traded in Helsinki began sliding midwaythrough the New York launch and ended down 13 per cent at 1.99euros, their biggest single-day loss since June. Nokias U.S.-listedstock closed down nearly 16 percent at $2.38. The stock hadgained 67 percent since mid-July as anticipation built ahead of theLumias unveiling. The Lumia was the first in a flurry of planned
  • 2. mobile-device launches expected ahead of the holiday shoppingseason. Googles Motorola Mobility showed off three newsmartphones based on Android software later on Wednesday.Verizon Wireless the top U.S. mobile provider committed to sell allthree of the Motorola phones. Amazon.com Inc will unwrap its newKindle Fire tablets on Thursday and Apple is expected to unveil thelatest version of its seminal iPhone on September 12. "Thechallenge is that the world is working on the 4th, 5th and 6theditions of their devices, while Nokia is still trying to move fromchapter 1. It still has quite a bit to catch up," said RBC analystMark Sue. "People were looking for something that would dazzle.Most investors will view it as evolutionary, not revolutionary. Nokiahas made some good progress, but investors were looking forquantum leaps. We didnt get that." Many of the industry analystswho saw the phone up close in New York deemed it a solid devicewith a few differentiating features. But it did not push the envelopeas Nokia CEO Stephen Elop had promised. The device runs on thelatest Windows Phone operating system, which Microsoft - theworlds largest software maker - hopes will rival Apples iOS andGoogles Android to become a third mobile platform. Nokia announced no partnerships with wireless serviceproviders, leading some analysts to worry this was a sign of weakcarrier support. The Finnish handset maker said it would announcepricing and roll-out dates for the new Lumia later on a country-by-country basis. "It is impossible to assess this launch without priceand roll-out info. This is disappointing," said Bengt Nordstrom,CEO of telecommunications consultancy Northstream. ForMicrosoft, successful Lumia sales could convince more handsetmakers and carriers to support Windows Phone 8, which promises
  • 3. faster performance and a customizable start screen. Samsung lastweek became the first to announce a smartphone running thatsoftware, which it said it would begin selling as early as nextmonth. Niike Air Max Tn If the new phones do not appeal to consumers, it couldspell the end for money-losing Nokia and deal a serious blow toMicrosoft in its attempts to regain its footing in the market. "Wereworking with our carrier partners to finalize our plans," said JoHarlow, executive vice president of smart devices for Nokia.Windows phones have captured only 3.7 percent of the globalsmartphone market, according to Strategy Analytics. Asked aboutestimates that Windows phones might account for 10 percent ofthe market by the end of 2013, Harlow said: "With momentum, ifwere at 10 percent at the end of 2013, Id be a happy girl."Ecosystem warriors Nokia badly needs a hit. It has logged morethan 3 billion euros ($3.8 billion) in operating losses in the past 18months, forcing it to cut 10,000 jobs. Its share of the globalsmartphone market has plunged to less than 10 percent from 50percent during its heyday, before the iPhone arrived in 2007. TheLumia 920 - billed as the flagship Windows phone - uses"PureView" and floating-lens technology for its 8.7 megapixelcamera to reduce blurring and shakiness from hand motion, andhas wireless charging capability. Powered by Qualcomm Incs Snapdragon processor, itcomes with augmented reality technology that lets users seedetails of their surroundings through the camera. And it sports abigger, brighter, 4.5-inch screen than Nokias previoussmartphones, taking a page from rivals such as Samsung, whichhas backed larger displays. Attendees at the New York event didnot see the Lumia as a significant threat to the iPhone, the device
  • 4. that revolutionized the mobile industry and popularized the modelof a third-party developer "ecosystem," today considered pivotal tothe success of any operating system. Part of the reason for thelimited success of Windows phones is that they support only100,000 or so apps, compared with about 500,000 or more forAndroid or iPhones. Apples and Googles entrenched positions -where consumers have already invested heavily in apps andcontent - discourages switching to a new mobile system. WindowsPhone 8, however, might have several factors in its favor. It issimilar to the Windows 8 desktop and tablet software to bereleased October 26, making it easier for developers to write appsfor both. Microsoft hopes this will boost the platforms popularity."The big difference versus Android is that there is a big Microsoftdeveloper base that will catch on quicker, once there is a sufficientcustomer base," said Magnus Jern, founder and chief executive ofBarcelona-based Golden Gekko, which has created WindowsPhone apps for Heathrow Airport and for Yellow Pages in manyEuropean countries. Many developers already working on iOS andAndroid may look to support Windows via HTML5 - a Webprogramming standard intended to work across different mobileplatforms - to avoid having to fund a third or fourth developmentteam. "HTML5 apps require less skilled resources to achieve aminimum level of service. And although its a compromise, it worksand is usually an acceptable compromise," Jern said. The newLumias could also benefit from the continuing decline in ResearchIn Motion Ltds BlackBerry and from a recent legal setback for theAndroid operating system. A California jury decided last month that some ofSamsungs hot-selling Android smartphones copied features from
  • 5. the iPhone, which might result in import bans and drive handsetmakers to put more resources into making Windows-basedphones. But for Nokia and Microsoft to exploit that window ofopportunity, they must first win over consumers, who so far haveshown little enthusiasm for Windows smartphones. "If you werelooking for an iPhone knock-out punch, this isnt it. Thats notgoing to happen with one product," said Ross Rubin, an analyst atRecticle Research. Nokia

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