0
Creating Compelling Dashboards
for Finance Professionals

Chaitanya Sagar
cs@perceptive-analytics.com
646.583.0001

Adarsh...
Data Analytics | Web Analytics | Spreadsheet Solutions

New York

Miami

Hyderabad
2
Our Services
Analytics

Web
Analytics

Spreadsheet
Solutions

Marketing
Marketing Mix Modeling
Segmentation

Price Promoti...
Our Services
Analytics

Web
Analytics

Traffic Generation Strategy
AdWords Analytics
Search Engine Optimization

Spreadshe...
Our Services
Analytics

Web
Analytics
Financial Modeling
Dashboards
Reporting
Predictive Modeling

Spreadsheet
Solutions
S...
#Dashboard

6
Which industry do you work in?
• Information Technology &
Services
• Financial Services
• Management Consulting
• Telecomm...
DASHBOARDS

cs@perceptive-analytics.com

646.583.0001

#Dashboard

11
What audience see

Your Work!

Pic by http://blackbeltbartending.com

cs@perceptive-analytics.com

646.583.0001

#Dashboar...
Dashboard

Pic by http://blackbeltbartending.com

cs@perceptive-analytics.com

646.583.0001

#Dashboard

13
A Dashboard is a Communication Tool

Priorities
Performance
Insights
Action Items

cs@perceptive-analytics.com

646.583.00...
A Dashboard Increases Your Visibility
The invisible you

Good Dashboard

The real you

Craigyc

cs@perceptive-analytics.co...
What is a Dashboard?

Background Pic Bev Goodwin

http://dilbert.com/strips/comic/2007-05-16/

Dilbert is awesome! http://...
At-a-glance

Pic mhawkin2

cs@perceptive-analytics.com

646.583.0001

#Dashboard

17
Pic by plaits

Key Performance Indicators
Key Performance Indicators

cs@perceptive-analytics.com

646.583.0001

#Dashboar...
Graphical

Pic Yossari

cs@perceptive-analytics.com

646.583.0001

#Dashboard

19
Pic by Toolstop

How to Make a Dashboard

cs@perceptive-analytics.com

646.583.0001

#Dashboard

20
Purpose

cs@perceptive-analytics.com

Design

646.583.0001

#Dashboard

21
Audience

Value Add

cs@perceptive-analytics.com

646.583.0001

Scope

#Dashboard

Pic by Mervi Eskelinen

Purpose

22
Target Audience
What is the role of the person?
What is the context of usage?
What are their biases?
Is the audience heter...
What Value Add?

cs@perceptive-analytics.com

646.583.0001

Pic by MDGovpics

Help management stay on top
Help management ...
Scope
Organization Wide

One Operation/Unit
Tactical

Historical

Predictive

High Level

Detailed

Snapshot

Interactive
...
Strategic?

26
Design

cs@perceptive-analytics.com

646.583.0001

#Dashboard

27
Design
Structure
Elements
Colors
Process
cs@perceptive-analytics.com

646.583.0001

#Dashboard

28
Design
Structure
Elements
Colors
Process
cs@perceptive-analytics.com

646.583.0001

Case study

#Dashboard

29
Dashboard design should support
analytical thinking

cs@perceptive-analytics.com

646.583.0001

#Dashboard

30
Structure

cs@perceptive-analytics.com

646.583.0001

#Dashboard

31
32
Important

Important

Canvas

33
1

2

3

4

cs@perceptive-analytics.com

646.583.0001

#Dashboard

34
Importance

Inputs

cs@perceptive-analytics.com

Outputs

646.583.0001

#Dashboard

35
cs@perceptive-analytics.com

646.583.0001

#Dashboard

37
Important

Importance

cs@perceptive-analytics.com

646.583.0001

#Dashboard

38
39
Step 1

cs@perceptive-analytics.com

Step 2

646.583.0001

Step 3

#Dashboard

40
http://www.flickr.com/photos/9731367@N02/

Choosing Dashboard Elements

cs@perceptive-analytics.com

646.583.0001

#Dashbo...
www.diverbi.com
Colors

cs@perceptive-analytics.com

646.583.0001

#Dashboard

46
Colors

Create Color Harmony

cs@perceptive-analytics.com

646.583.0001

#Dashboard

47
Ideas for Color Harmony
Analogous

Complementary
Use colorbrewer2.org

cs@perceptive-analytics.com

646.583.0001

#Dashboa...
Perceptive’s

Step Process

1. Create a laundry list of KPIs
2. Prioritize. Choose the top 20% that has 80+%
impact
3. All...
Laundry List
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•

Cost of Goods Sold
Advance paid to manufacturer
Average cost of acquisition
Ad...
Context
•
•
•
•
•

CEO worried about cash position
Sales are just picking up
“How many can we hire now?”
“Can we spend mar...
Priority
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•

Cost of Goods Sold
Advance paid to manufacturer
Average cost of acquisition
Advert...
Draw a draft dashboard manually. A
paper and a pencil works best!
Examples and Critique of
Dashboards

56
57
No Reference

X
100% is how much?

No Index

Different
Periods

58
$M

$M

Axis?

$M

$M

Axis?
Resources
Juice Analytics
A Guide to Creating Dashboards People Love to Use

Color Harmony Crash Course
colormatters.com/c...
Perceptive’s Dashboard Tool Kit
http://www.perceptive-analytics.com/exceldashboard-reporting/#dbtk
(link will be sent to y...
Your Feedback on this Webinar
• Below Expectations
• Met Expectations
• Above Expectations

cs@perceptive-analytics.com

6...
Webinar – How to create a Winning
Budgeting

January 22, 2014

cs@perceptive-analytics.com

646.583.0001

#Dashboard

64
Thank you!
cs@perceptive-analytics.com
+1.646.583.0001

65
Create Compelling Dashboards for Finance Professionals
Create Compelling Dashboards for Finance Professionals
Create Compelling Dashboards for Finance Professionals
Create Compelling Dashboards for Finance Professionals
Create Compelling Dashboards for Finance Professionals
Create Compelling Dashboards for Finance Professionals
Create Compelling Dashboards for Finance Professionals
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Create Compelling Dashboards for Finance Professionals

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This presentation talks about key strategies to create awesome dashboards. You can check out next webinar here: http://www.perceptive-analytics.com/excel-dashboard-reporting/#finance & www.p2w2.com/excel-dashboard-reporting.php

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Transcript of "Create Compelling Dashboards for Finance Professionals"

  1. 1. Creating Compelling Dashboards for Finance Professionals Chaitanya Sagar cs@perceptive-analytics.com 646.583.0001 Adarsh A aa@perceptive-analytics.com 646.583.0042
  2. 2. Data Analytics | Web Analytics | Spreadsheet Solutions New York Miami Hyderabad 2
  3. 3. Our Services Analytics Web Analytics Spreadsheet Solutions Marketing Marketing Mix Modeling Segmentation Price Promotion Analysis Market Profiling Catalogue Optimization Churn Analysis Liquidity Risk Management Fraud Detection Capital Allocation Analysis Demand Analytics Freight Lane Analytics Distribution Network Optimization Risk Management Credit Risk Management Collateral Management Supply Chain Inventory Optimization Sourcing Analytics 3
  4. 4. Our Services Analytics Web Analytics Traffic Generation Strategy AdWords Analytics Search Engine Optimization Spreadsheet Solutions Conversion Optimization Revenue Analytics Customer Behavior Analytics 4
  5. 5. Our Services Analytics Web Analytics Financial Modeling Dashboards Reporting Predictive Modeling Spreadsheet Solutions Spreadsheet Applications Performance Tracking Contract Negotiation Litigation Modeling 5
  6. 6. #Dashboard 6
  7. 7. Which industry do you work in? • Information Technology & Services • Financial Services • Management Consulting • Telecommunications • Others cs@perceptive-analytics.com 646.583.0001 #Dashboard10
  8. 8. DASHBOARDS cs@perceptive-analytics.com 646.583.0001 #Dashboard 11
  9. 9. What audience see Your Work! Pic by http://blackbeltbartending.com cs@perceptive-analytics.com 646.583.0001 #Dashboard 12
  10. 10. Dashboard Pic by http://blackbeltbartending.com cs@perceptive-analytics.com 646.583.0001 #Dashboard 13
  11. 11. A Dashboard is a Communication Tool Priorities Performance Insights Action Items cs@perceptive-analytics.com 646.583.0001 #Dashboard 14
  12. 12. A Dashboard Increases Your Visibility The invisible you Good Dashboard The real you Craigyc cs@perceptive-analytics.com 646.583.0001 #Dashboard 15
  13. 13. What is a Dashboard? Background Pic Bev Goodwin http://dilbert.com/strips/comic/2007-05-16/ Dilbert is awesome! http://dilbert.com/strips/comic/2007-05-16/ cs@perceptive-analytics.com 646.583.0001 #Dashboard 16
  14. 14. At-a-glance Pic mhawkin2 cs@perceptive-analytics.com 646.583.0001 #Dashboard 17
  15. 15. Pic by plaits Key Performance Indicators Key Performance Indicators cs@perceptive-analytics.com 646.583.0001 #Dashboard 18
  16. 16. Graphical Pic Yossari cs@perceptive-analytics.com 646.583.0001 #Dashboard 19
  17. 17. Pic by Toolstop How to Make a Dashboard cs@perceptive-analytics.com 646.583.0001 #Dashboard 20
  18. 18. Purpose cs@perceptive-analytics.com Design 646.583.0001 #Dashboard 21
  19. 19. Audience Value Add cs@perceptive-analytics.com 646.583.0001 Scope #Dashboard Pic by Mervi Eskelinen Purpose 22
  20. 20. Target Audience What is the role of the person? What is the context of usage? What are their biases? Is the audience heterogeneous? What are their goals? What questions will they ask? cs@perceptive-analytics.com 646.583.0001 #Dashboard 23
  21. 21. What Value Add? cs@perceptive-analytics.com 646.583.0001 Pic by MDGovpics Help management stay on top Help management make a decision Set goals for individuals or groups Highlight exceptions Track progress Inform important information to teams #Dashboard 24
  22. 22. Scope Organization Wide One Operation/Unit Tactical Historical Predictive High Level Detailed Snapshot Interactive cs@perceptive-analytics.com 646.583.0001 #Dashboard Pic by futureatlas.com Strategic 25
  23. 23. Strategic? 26
  24. 24. Design cs@perceptive-analytics.com 646.583.0001 #Dashboard 27
  25. 25. Design Structure Elements Colors Process cs@perceptive-analytics.com 646.583.0001 #Dashboard 28
  26. 26. Design Structure Elements Colors Process cs@perceptive-analytics.com 646.583.0001 Case study #Dashboard 29
  27. 27. Dashboard design should support analytical thinking cs@perceptive-analytics.com 646.583.0001 #Dashboard 30
  28. 28. Structure cs@perceptive-analytics.com 646.583.0001 #Dashboard 31
  29. 29. 32
  30. 30. Important Important Canvas 33
  31. 31. 1 2 3 4 cs@perceptive-analytics.com 646.583.0001 #Dashboard 34
  32. 32. Importance Inputs cs@perceptive-analytics.com Outputs 646.583.0001 #Dashboard 35
  33. 33. cs@perceptive-analytics.com 646.583.0001 #Dashboard 37
  34. 34. Important Importance cs@perceptive-analytics.com 646.583.0001 #Dashboard 38
  35. 35. 39
  36. 36. Step 1 cs@perceptive-analytics.com Step 2 646.583.0001 Step 3 #Dashboard 40
  37. 37. http://www.flickr.com/photos/9731367@N02/ Choosing Dashboard Elements cs@perceptive-analytics.com 646.583.0001 #Dashboard 41
  38. 38. www.diverbi.com
  39. 39. Colors cs@perceptive-analytics.com 646.583.0001 #Dashboard 46
  40. 40. Colors Create Color Harmony cs@perceptive-analytics.com 646.583.0001 #Dashboard 47
  41. 41. Ideas for Color Harmony Analogous Complementary Use colorbrewer2.org cs@perceptive-analytics.com 646.583.0001 #Dashboard 48
  42. 42. Perceptive’s Step Process 1. Create a laundry list of KPIs 2. Prioritize. Choose the top 20% that has 80+% impact 3. Allocate the 20% to most visible areas 4. Choose elements wisely 5. Beautify cs@perceptive-analytics.com 646.583.0001 #Dashboard 49
  43. 43. Laundry List • • • • • • • • • • • • • • • Cost of Goods Sold Advance paid to manufacturer Average cost of acquisition Advertisement expenditure Revenue by channel Sundry debtors Accounts payable Prepaid expenses Miscellaneous expenses Net profit Salaries Short-term Investments Long-term investments Citibank Checking Account Bank of America Checking Account • • • • • • • • • • • • • • • Actual Forecast Net Sales Gross sales Cash position Net margin Total head count Average selling price Revenue by product Total expenses Gross margin Head count by department Total head count Debt Equity Ratio Equity • • • • • • • • Depreciation Income taxes EBITDA General and Administrative Expenses Work in progress Gross profit Preference Shares Cash flow
  44. 44. Context • • • • • CEO worried about cash position Sales are just picking up “How many can we hire now?” “Can we spend marketing dollars as planned?” “Are our (profitable) direct sales picking up?”
  45. 45. Priority • • • • • • • • • • • • • • • Cost of Goods Sold Advance paid to manufacturer Average cost of acquisition Advertisement expenditure Revenue by channel Sundry debtors Accounts payable Prepaid expenses Miscellaneous expenses Net profit Salaries Short-term Investments Long-term investments Citibank Checking Account Bank of America Checking Account • • • • • • • • • • • • • • • Actual Forecast Net Sales Gross sales Cash position Net margin Total head count Average selling price Revenue by product Total expenses Gross margin Head count by department Total head count Debt Equity Ratio Equity • • • • • • • • Depreciation Income taxes EBITDA General and Administrative Expenses Work in progress Gross profit Preference Shares Cash flow
  46. 46. Draw a draft dashboard manually. A paper and a pencil works best!
  47. 47. Examples and Critique of Dashboards 56
  48. 48. 57
  49. 49. No Reference X 100% is how much? No Index Different Periods 58
  50. 50. $M $M Axis? $M $M Axis?
  51. 51. Resources Juice Analytics A Guide to Creating Dashboards People Love to Use Color Harmony Crash Course colormatters.com/color-and-design/basic-color-theory Visual Encoding – How to use? http://complexdiagrams.com/properties Edward Tufte’s Book http://www.edwardtufte.com cs@perceptive-analytics.com 646.583.0001 #Dashboard 61
  52. 52. Perceptive’s Dashboard Tool Kit http://www.perceptive-analytics.com/exceldashboard-reporting/#dbtk (link will be sent to you via chat) 62
  53. 53. Your Feedback on this Webinar • Below Expectations • Met Expectations • Above Expectations cs@perceptive-analytics.com 646.583.0001 #Dashboard 63
  54. 54. Webinar – How to create a Winning Budgeting January 22, 2014 cs@perceptive-analytics.com 646.583.0001 #Dashboard 64
  55. 55. Thank you! cs@perceptive-analytics.com +1.646.583.0001 65
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