CHODIENTU AT A GLANCE

INTRODUCTION TO CHODIENTU ChoDienTu (e-Market Place) is the leading domestic online market, a most aware-able online shopping destination in Vietnam Founded on March 2005 by PeaceSoft Solutions, co-invested with IDG Ventures Vietnam At any moment, over 20 thousands listings of all types across 300 categories of products and services ChoDienTu has won several best & brightest awards including: Golden Star, Best e-Commerce Solution, Most favorite ICT Product…

ChoDienTu (e-Market Place) is the leading domestic online market, a most aware-able online shopping destination in Vietnam

Founded on March 2005 by PeaceSoft Solutions, co-invested with IDG Ventures Vietnam

At any moment, over 20 thousands listings of all types across 300 categories of products and services

ChoDienTu has won several best & brightest awards including: Golden Star, Best e-Commerce Solution, Most favorite ICT Product…

VISIONS OF CHODIENTU ChoDienTu to be the dominated transact-able C2C and B2C e-Commerce website in Vietnam, where: Buyers can find/buy things that they need Sellers can sell things that they own (*) ChoDienTu to be the first and easy step to start a successful e-Commerce business for Vietnamese SME or small merchants: … start their online business quickly and effectively at low-cost … export products using cross-border C2C/B2C model ChợĐiệnTử: Cần gì? – Có nấy! (*) Must follow the law and ChoDienTu’s policies

ChoDienTu to be the dominated transact-able C2C and B2C e-Commerce website in Vietnam, where:

Buyers can find/buy things that they need

Sellers can sell things that they own (*)

ChoDienTu to be the first and easy step to start a successful e-Commerce business for Vietnamese SME or small merchants:

… start their online business quickly and effectively at low-cost

… export products using cross-border C2C/B2C model

ChợĐiệnTử: Cần gì? – Có nấy!

SERVICES OF CHODIENTU Auction & Fixed-Price listing: Strategic service Hosting B2C e-Store website for SME Online advertising: Banner-based and Inline-text based Information service: FREE Classified ads Promotion info Products reviews

Auction & Fixed-Price listing: Strategic service

Hosting B2C e-Store website for SME

Online advertising: Banner-based and Inline-text based

Information service: FREE

Classified ads

Promotion info

Products reviews

OPERATION TEAM

NGUYEN HOA BINH – THE FOUNDER Gained about 32 honorable prizes, awards and achievements in Vietnam and internationally Started PeaceSoft when he was a 2 nd year student after making a long-list of achievements Holding Bachelor degree of IT (Vietnam), Master of Urban Informatics (Japan) Cofounder of Vietnam e-Commerce Association (Ministry of Trade)

Gained about 32 honorable prizes, awards and achievements in Vietnam and internationally

Started PeaceSoft when he was a 2 nd year student after making a long-list of achievements

Holding Bachelor degree of IT (Vietnam), Master of Urban Informatics (Japan)

Cofounder of Vietnam e-Commerce Association (Ministry of Trade)

RUNNING TEAM Dao Lan Huong: Co-founder, Vice director, in charge of Marketing and Auction Nguyen Huu Tuat: Co-founder, Technical director 48 staffs, highly-experienced with operating online services (*) Auction department: 12 staffs PR-Marketing team: 3 staffs Technical & Design department: 12 staffs E-Store sales department: 15 staffs Advertisement team: 3 staffs Customer support team: 3 staffs (*) Excluding freelance staffs

Dao Lan Huong: Co-founder, Vice director, in charge of Marketing and Auction

Nguyen Huu Tuat: Co-founder, Technical director

48 staffs, highly-experienced with operating online services (*)

Auction department: 12 staffs

PR-Marketing team: 3 staffs

Technical & Design department: 12 staffs

E-Store sales department: 15 staffs

Advertisement team: 3 staffs

Customer support team: 3 staffs

(*) Excluding freelance staffs

CHODIENTU PRODUCT REVIEW

TECHNICAL BACKGROUND ChoDienTu was built on E4Portal, a copyrighted Portal software technology, built from scratch by PeaceSoft Reviewed by VINASA as 1 of 3 BEST software of Vietnam in 2006 (5 stars logo) Rated by PC-World as 1 of 4 MOST favorite ICT product in 2006 ChoDienTu portal is flexible and unlimited expandable, with a powerful administration zone ChoDienTu portal supports multi-portals, multi-languages, multi-templates, multi-skins, multi-users… Adaptable for development of any e-Commerce model

ChoDienTu was built on E4Portal, a copyrighted Portal software technology, built from scratch by PeaceSoft

Reviewed by VINASA as 1 of 3 BEST software of Vietnam in 2006 (5 stars logo)

Rated by PC-World as 1 of 4 MOST favorite ICT product in 2006

ChoDienTu portal is flexible and unlimited expandable, with a powerful administration zone

ChoDienTu portal supports multi-portals, multi-languages, multi-templates, multi-skins, multi-users…

Adaptable for development of any e-Commerce model

AUCTION, FIXED-PRICE AND CLASSIFIED-ADS One-gate wizard-style item posting pages using WYSIWYG editor, easy and friendly to use Gets more classified-ads from outside websites VIP listing with fee following a bidding model Fully support for Vietnamese language Visual and easy-to-navigate listing browse page Discount rate calculated and stamped automatically Well-structured and full-of-information item detail page Highly-customizable advanced search tool

One-gate wizard-style item posting pages using WYSIWYG editor, easy and friendly to use

Gets more classified-ads from outside websites

VIP listing with fee following a bidding model

Fully support for Vietnamese language

Visual and easy-to-navigate listing browse page

Discount rate calculated and stamped automatically

Well-structured and full-of-information item detail page

Highly-customizable advanced search tool

E-STORE SYSTEM Allow enterprises to start their own professional, full-features and highly-customizable B2C e-Commerce website in minutes after 3 steps to trade country-wide or internationally e-Store’s products are mixed automatically into ChoDienTu’s categories, providing massive goods quantity ChoDienTu e-Store brings about much more advantages than building a stand-alone website: Cheaper, Faster, More visitors, One-stop service… Many SME are using ChoDienTu e-Store as their official website or to export products

Allow enterprises to start their own professional, full-features and highly-customizable B2C e-Commerce website in minutes after 3 steps to trade country-wide or internationally

e-Store’s products are mixed automatically into ChoDienTu’s categories, providing massive goods quantity

ChoDienTu e-Store brings about much more advantages than building a stand-alone website: Cheaper, Faster, More visitors, One-stop service…

Many SME are using ChoDienTu e-Store as their official website or to export products

OTHER INFORMATION SYSTEMS Promotion information: all current-available sale-off and promotion news on the market are collected Products review: over 5.000 high-tech products reviewed Help center: basic guides, A-Z help index, FAQ… ChoDienTu news Community forum Weekly newsletter Member search and Member profile

Promotion information: all current-available sale-off and promotion news on the market are collected

Products review: over 5.000 high-tech products reviewed

Help center: basic guides, A-Z help index, FAQ…

ChoDienTu news

Community forum

Weekly newsletter

Member search and Member profile

PROMOTION ACTIVITIES

PUBLIC RELATIONS PR as a strategic and cheap tool to approach community since ChoDienTu started More than 60 domestic and international medias reported on ChoDienTu About 4 TV programs or articles published every month “ Chợ Điện Tử” has became a common-word when people talking about e-Commerce sites

PR as a strategic and cheap tool to approach community since ChoDienTu started

More than 60 domestic and international medias reported on ChoDienTu

About 4 TV programs or articles published every month

“ Chợ Điện Tử” has became a common-word when people talking about e-Commerce sites

MARKETING AND PROMOTION Carry-out marketing programs continuously to: Support sales activities Promote SME’s e-Stores and other listings Enhance community training Auction department to be sales dealer for distributors Themed listings follow special dates along the year Charity auctions: collect items from celebrities and famous commanders to donate for “Operation Smiles” “ Crazy hour” and “10 minutes” auctions: 1 hot item with no reserve everyday => thousands of hits within only 1 hour “ Sell your family’s unused on ChoDienTu”: Onsite service team to serve consumer at home

Carry-out marketing programs continuously to:

Support sales activities

Promote SME’s e-Stores and other listings

Enhance community training

Auction department to be sales dealer for distributors

Themed listings follow special dates along the year

Charity auctions: collect items from celebrities and famous commanders to donate for “Operation Smiles”

“ Crazy hour” and “10 minutes” auctions: 1 hot item with no reserve everyday => thousands of hits within only 1 hour

“ Sell your family’s unused on ChoDienTu”: Onsite service team to serve consumer at home

COMMUNITY TRAINING Putting online training materials Continuously hold seminars for salesmen and users Co-holding “Students and e-Commerce”: a serial of seminars, hosted by Ministry of Trade Co-operate with Young Business Association and Vietnam Co-op Alliances country-wide Hosting/Joining many other events relating to e-Commerce Ms. Pham Thi Dung, Director of Hoang Gia company: “ Our website is comparable to a single shop on the street, while ChoDienTu eStore is similar to store in a trading plaza with much more visitors "

Putting online training materials

Continuously hold seminars for salesmen and users

Co-holding “Students and e-Commerce”: a serial of seminars, hosted by Ministry of Trade

Co-operate with Young Business Association and Vietnam Co-op Alliances country-wide

Hosting/Joining many other events relating to e-Commerce

PEOPLE TALKS Collector Tran Vuong Viet ( tranviet ), with Mr. President of VN: “ I can earn $2,000 every month from mouse and keyboard " Ms. Thanh Tam ( bachikhuon ), with Piero Pelu: “ Thanks to ChoDienTu, I had a dream party with my idol " Mr. Le Minh ( leminh6699 ), at ChoDienTu’s HQ: “ Auctioning is entertaining while giving more unique things to my home " Operation Slimes: “ ChoDienTu helps to bring smiles to children’s lives ”