Al Startistic Performance Marketing Of Affiliate

Study Results Revealed: Shawn Collins AffiliateFORCE/2003 April 24 - 28, 2003 in Miami / Key West / Cozumel AffStat 2003 Report Questions and Answers

Who : Over 100 affiliate managers

AffStat 2003 Report Overview

When : Q4 2002

How : Questionnaires via the Internet

Why : We need affiliate marketing benchmarks

What : 20 questions on a variety of topics

Shawn Collins

ClubMom Director of Affiliate Marketing

Author of “Successful Affiliate Marketing for Merchants”

President of iAfma.org U.S. Chapters

Publisher of AffiliateManager.net

An affiliate since 1997

Behind the AffStat 2003 Report

What was covered in the report?

The Basic Stats

Affiliate Traffic

Money Matters

Affiliate Management

Affiliate Solutions

Who Wants to Win a Copy of the AffStat 2003 Report? Your Host: Meredith Vieira Co-founder of ClubMom, and host of the syndicated version of Who Wants To Be A Millionaire .

The Basics What is the most common method of determining affiliate program commissions? Which is the most common number of affiliates in an affiliate program?

What is the most common method of determining affiliate program commissions? Pay per sale Pay per click Pay per lead Flat fee

What is the most common method of determining affiliate program commissions? A: Pay per sale (85% of affiliate programs are pay per sale)

Which is the most common number of affiliates in an affiliate program? Less than 1,000 5,000 to 10,000 1,000 to 5,000 More than 10,000

Which is the most common number of affiliates in an affiliate program? A: Less than 1,000 53% of affiliate programs have 1,000 or less affiliates

Affiliate Traffic How many affiliates are “active” in a typical affiliate program? Which is the most common volume of clicks per month for an affiliate program?

How many affiliates are “active” in a typical affiliate program? Less than 2% 6% to 10% 2% to 5% More than 10%

How many affiliates are “active” in a typical affiliate program? D: More than 10% 44% of affiliate programs have >10% active affiliates

Which is the most common volume of clicks per month for an affiliate program? 50k to 100k 500k to 1M 100k to 500k >1M

Which is the most common volume of clicks per month for an affiliate program? B: 100k to 500k 19% of programs receive 100k to 500k clicks per month

Money Matters Which salary bracket is most common among affiliate managers? How many programs paid commissions to more than 10% of affiliates last month?

Which salary bracket is most common among affiliate managers? $50k to $60k $90k to $100k $70k to $80k More than $120k

Which salary bracket is most common among affiliate managers? D: More than $120k 13% of affiliate managers earn $120k or more

How many programs paid commissions to more than 10% of affiliates last month? 3% 16% 9% 22%

How many programs paid commissions to more than 10% of affiliates last month? C: 16% 16% of programs paid >10% of their affiliates last month

Affiliate Management How many affiliate programs have a dedicated affiliate manager? What percent of affiliate programs approve affiliates manually?

How many affiliate programs have a dedicated affiliate manager? 18% 47% 33% 64%

How many affiliate programs have a dedicated affiliate manager? B: 33% One third of affiliate programs have a dedicated manager.

What percent of affiliate programs approve affiliates manually? 64% 81% 77% 86%

What percent of affiliate programs approve affiliates manually? A: 64% 64% of affiliate programs manually approve their affiliates

Affiliate Solutions What percent of affiliate programs use an in-house technology? How many affiliate programs are using the “Big Four” solution providers?

What percent of affiliate programs use an in-house technology? 8% 24% 17% 36%

What percent of affiliate programs use an in-house technology? C: 24% 24% of affiliate programs have built their own technology

How many affiliate programs are using the “Big Four” solution providers? 30% 65% 48% 73%

How many affiliate programs are using the “Big Four” solution providers? B: 48% 48% of programs use Be Free, CJ, LinkShare & Performics