THE FITNESS INDUSTRY IN NEW ZEALAND
A report by Anna Tregoweth for
Fit ‘n Well Australia
The Fitness Industry in New Zealand May 25 2009

•12 gym franchises across Australia
•Plans to expand into New Zealand,
Points to consider…
The Fitness Industry in New Zealand May 25 2009

•Depressed economic conditions
•Avoidance of monthly financial
commitments – e.g gym membership
The Fitness Industry in New Zealand May 25 2009

•Unused gym membership sales up
•Drop-out rate approximately 33%
The Fitness Industry in New Zealand May 25 2009

•Inexpensive exercise alternatives
•People need motivation
The Fitness Industry in New Zealand May 25 2009

BUT… Fit ‘n Well can reduce churn and
increase retention with “buddy deals”
…and increase return rates 10-15%
The Fitness Industry in New Zealand May 25 2009

•Location, location, location!
•Unique location and parking important
The Fitness Industry in New Zealand May 25 2009

•“Time friendly” opening hours
•Time: No 1 reason for lack of exercise
The Fitness Industry in New Zealand May 25 2009

•Promote franchise opportunities…
include finance and advertising
•Pace the openings
The Fitness Industry in New Zealand May 25 2009

References:
• Gym dropout rate nearly a third, study shows. (2008, January 16).
Tuff, The press, Lifestyle. Retrieved (N.D) from Newztext
• http://www.istockphoto.com
• Make every exercise minute count. (2009, April). Consumer Reports
on Health, P8-9. Retrieved (N.D) from Business Source premier.
• Sport and Active Leisure, Adult participation in sport and leisure
activities 1997-98 (N.D). Retrieved November 25, 2004 From
http://www.stats.govt.nz/products-and-services/new-zealand-in-profile-2009/sport
The Fitness Industry in New Zealand May 25 2009