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A new form of interaction between the old media producers and its audiences.
Where the audience becomes the user, having an input into the outcome of their shows or a say in the production of films.
1st step of Convergence: The Technological convergence. This is pretty much the digitization of all media content. This is coming about through things like internet tv, e readers etc. Basically putting all forms of media onto the internet and computers.
2nd Step of Convergence: Economic convergence- Basically the convergence of different media industries into one big industry. For example, EA games would join with a film studio to make Call of Duty the film (which would be SOOOO good!!!! :D).
3rd Step of Convergence: Social or Organic Convergence- Basically multitasking. Watching TV while doing an essay while listening to music while chatting on Facebook, all through the same medium (i.e. laptop).
4thStep of Convergence: Cultural Convergence- The BIF BANG! of new forms of creativity at the intersections of various media technologies, industries and consumers by creating a new folk culture where everyone can access. For example creating a wiki like Wikipedia.
5thStep of Convergence: Global Convergence- Is the cultural hybridity that results from the international circulation of media content. For example world music. It is widely spread and produces some of the most interesting contemporarysounds, and in cinema, the global circulation of Asian popular cinemaprofoundly shapes Hollywood entertainment.