Making use of media on the internet


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How to best use media on the internet to promote BNI and your business.

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Making use of media on the internet

  1. 1. Making use of media on the internet to promote BNI and your business
  2. 2. Presented by <ul><li>Dan Garlick – Executive Director BNI Australia Ozvox Media </li></ul><ul><li>Natalie Alaimo – Assistant Director BNI Gold Coast Brilliant Web Design </li></ul><ul><li> </li></ul>
  3. 3. What is this object ?
  4. 4. Bladerunner
  5. 5. <ul><li>“ Tis better to be found than to find” John Jantsch – Duct Tape Marketing </li></ul>
  6. 6. What is media ? <ul><li>Definition of media: A broadcast means of communication to reach or influence people. </li></ul><ul><li>What is media: Any kind of data including graphics, images, audio and video. Multimedia is a collection of different types of media. </li></ul>
  7. 7. Social Media Revolution
  8. 8. Media on the Internet <ul><li>Written - articles, blogs, tips, hints, newsletters </li></ul><ul><li>Video - screencasts or people </li></ul><ul><li>Audio - music, spoken words </li></ul><ul><li>Visual & Audio - Webinars </li></ul><ul><li>Images - graphics, illustrations, diagrams, graphs </li></ul>
  9. 9. Why use media on the internet ? <ul><li>V + C = P </li></ul><ul><li>Media on the internet can give you the visibility + credibility then you move them to your website/blog then down the funnel to profitability </li></ul>
  10. 10. Sales Funnel
  11. 11. Tools & Platforms
  12. 12. Tools <ul><li>Edina Articles Audio </li></ul><ul><li>Directory Listing Video </li></ul><ul><li>Edina Directories </li></ul><ul><li>Search Engine Optimisation </li></ul><ul><li>Social Media Optimisation </li></ul><ul><li>Email Marketing Software </li></ul>
  13. 13. Platforms <ul><li>Facebook </li></ul><ul><li>YouTube </li></ul><ul><li>LinkedIn </li></ul><ul><li>Plaxo </li></ul><ul><li>Twitter </li></ul><ul><li>Wordpress </li></ul><ul><li>Wikipedia </li></ul><ul><li>Podbean </li></ul><ul><li> </li></ul><ul><li>Flickr </li></ul><ul><li>iTunes </li></ul><ul><li>Friendfeed </li></ul><ul><li>And others </li></ul>
  14. 14. Media Strategies <ul><li>Build your visibility & credibility in stages via: Brand awareness, building a community and gaining sales. </li></ul><ul><li>Share Quality Content in different mediums - written, video, audio </li></ul>
  15. 15. Brand Awareness <ul><li>Talking about your brand, converting people into prospects - ie people who network - getting them to visit a BNI Chapter </li></ul><ul><li>How ? Issue an invitation which provokes their curiosity ie; current open categories and recent closed business. </li></ul>
  16. 16. Building a community <ul><li>Create repeat business and raving fans </li></ul><ul><li>How ? Provide education on aspects of your product /service or the BNI fundamentals. Get them to ask questions which are designed to showcase you as an expert. Start a conversation ie; “I arrive early to see everyone else arrive. Do you ?” </li></ul>
  17. 17. Gaining Sales <ul><li>Move them into your sales funnel from the social media platform onto your website/blog. </li></ul><ul><li>How ? Offer free report or access to an article that will require an email address to be entered. Posting interesting headlines with “read more” links which go to your website/blog. Offer platform specific specials ie; Facebook only. </li></ul>
  18. 18. Marketing Principles <ul><li>The same principles for traditional offline marketing apply on the internet. </li></ul><ul><li>Ask yourself: Who is your target market? Where are they online? What media works best for them? </li></ul>
  19. 19. Facebook <ul><li>Fan Page – http:// </li></ul><ul><li>Profile Page http:// </li></ul>
  20. 20. Facebook Profile
  21. 21. Facebook Fanpage
  22. 22. YouTube <ul><li>What is BNI video </li></ul>
  23. 24. YouTube Account
  24. 25. Twitter
  25. 26.
  26. 27. Wordpress
  27. 28. Podbean
  28. 29. Linkedin
  29. 30. Scribd
  30. 31. Wikipedia
  31. 32. iTunes
  32. 33. Slideshare
  33. 34. Asian Social Media` <ul><li>It is interesting to see that Facebook has almost no presence in the three most prominent Asian markets: China, South Korea and Japan. In China, QQ dominates by far with 300 million active accounts, Cyworld has close to 20 million in South Korea while Mixi has 14 million in Japan. </li></ul>
  34. 35. Asian Social Media
  35. 36. Social Media ROI
  36. 37. Tips for Social Media <ul><li>1. Have a blog and start positioning yourself as the expert in your industry </li></ul><ul><li>2. Find two or three Social Media Platforms which work for you and your clients. You can't be everywhere all the time - focus on a few. </li></ul><ul><li>3. Be yourself, be authentic and be real. </li></ul><ul><li>4. Work Smarter Not Harder and get your tools integrated. </li></ul><ul><li>5. It's ok to share information about your personal life - but only as much or as little as you want. </li></ul><ul><li>6. Be safe - ie don't list your home address and phone numbers. </li></ul>