Converted manufacturing lines to hydrocarbon gases

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Converted manufacturing lines to hydrocarbon gases

  1. 2. Pilot Project <ul><li>GTZ Proklima </li></ul><ul><li>National Ozone Unit of the Swaziland Environment Authority </li></ul><ul><li>Converted manufacturing lines to hydrocarbon gases. </li></ul><ul><li>This year the UNEP, GTZ Proklima and Environment Authority of Swaziland </li></ul><ul><li>Convert blowing agent in insulation to organic, Cyclopentane. </li></ul>
  2. 3. Kingdom of Swaziland Swaziland is a small landlocked country in South Eastern Africa, bordered by South Africa and Mozambique. The Population is approximately 1,185,000. occupation is either subsistence farming or livestock herding. Swaziland ranks as a lower middle income country, but it is estimated that 69% of the population lives in poverty. Swaziland is critically affected by the HIV and AIDS Pandemic, and has the highest HIV infection rate in the world (26% of adults). Tuberculosis is also a significant problem, with an 18% mortality rate. Swaziland has the lowest life expectancy in the world at 31.8 years.
  3. 4. <ul><li>2009 Hydrocarbon gases </li></ul><ul><li>unknown. </li></ul><ul><li>Market suspicious. </li></ul><ul><li>Staff suspicious. </li></ul><ul><li>Staff Induction Programme : </li></ul><ul><li>Principles, </li></ul><ul><li>Handling procedures, </li></ul><ul><li>Installation, </li></ul><ul><li>Trust new product. </li></ul><ul><li>Trust own abilities. </li></ul>
  4. 5. CHALLENGE No 1 . <ul><li>Change is never easy. </li></ul><ul><li>Factory upgrade very </li></ul><ul><li>stressful time. </li></ul><ul><li>Manufacturing had to </li></ul><ul><li>continue. </li></ul>
  5. 6. Motivate Staff <ul><li>Opportunity upgrade </li></ul><ul><li>staff’s motivation levels </li></ul><ul><li>Team building exercises </li></ul><ul><li>Informal workshops </li></ul><ul><li>Work, </li></ul><ul><li>Family life and responsibilities, </li></ul><ul><li>Health and wellbeing </li></ul><ul><li>Financial empowerment. </li></ul>
  6. 7. CHALLENGE No 2 : The Market <ul><li>  </li></ul><ul><li>Un-unknown, </li></ul><ul><li>Mistrusted </li></ul><ul><li>Feared. </li></ul><ul><li>Industry sceptical. </li></ul><ul><li>European Importers, </li></ul><ul><li>No warranty support. </li></ul><ul><li>Solution to hydrocarbon breakdown: </li></ul><ul><li>Change compressor and gas to 134a. </li></ul>
  7. 8. <ul><li>Education </li></ul><ul><li>Programme </li></ul><ul><li>Train the trainer </li></ul><ul><li>Major centers of South Africa, </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  8. 9. In-Field Technical Support <ul><li>Low education level </li></ul><ul><li>Little formal education </li></ul><ul><li>Minimal literacy skills, </li></ul><ul><li>Limited English. </li></ul><ul><li>Practical Knowledge </li></ul><ul><li>informal trading at its best. </li></ul><ul><li>boy in a bakkie . </li></ul>
  9. 10. Our Trainers <ul><li>Qualified. </li></ul><ul><li>Vast technical knowledge. </li></ul><ul><li>Speak eight languages. </li></ul><ul><li>Limited class numbers. </li></ul><ul><li>Focus on individual needs. </li></ul><ul><li>Individual pace. </li></ul>
  10. 11. <ul><li>Trained </li></ul><ul><li>Lecturers </li></ul><ul><li>24 </li></ul><ul><li>Technicians </li></ul><ul><li>375 </li></ul><ul><li>Booked </li></ul><ul><li>225   </li></ul><ul><li>The training </li></ul><ul><li>is given at </li></ul><ul><li>zero cost to </li></ul><ul><li>the learner. </li></ul>
  11. 12. Challenge No 3: <ul><li>MARKETING </li></ul><ul><li>15% cost premium </li></ul><ul><li>Specialised, spark-proof fan motors. </li></ul><ul><li>European manufacturers world Monopoly . </li></ul><ul><li>Cost R134 fan motor € 4 </li></ul><ul><li>Cost Hydrocarbon fan motor € 19 </li></ul><ul><li>Difference € 15 </li></ul><ul><li>3 fan motors in bottle cooler € 45 </li></ul>
  12. 13. We Thought ............ <ul><li>Corporate clients providing self- </li></ul><ul><li>contained refrigeration with </li></ul><ul><li>enviro-friendly mission statements </li></ul><ul><li>Welcome new technology </li></ul><ul><li>Welcome electrical cost savings. </li></ul>
  13. 14. We Thought ............ <ul><li>Corporate clients providing self- </li></ul><ul><li>contained refrigeration with </li></ul><ul><li>enviro-friendly mission statements </li></ul><ul><li>Welcome new technology </li></ul><ul><li>Welcome electrical cost savings. </li></ul><ul><li>Wrong! </li></ul><ul><li>Price and bottom line balance </li></ul><ul><li>sheet profits were paramount. </li></ul><ul><li>Mission statements ignored. </li></ul>
  14. 15. We Thought ............ <ul><li>Small retailer purchasers </li></ul><ul><li>Welcome electrical cost </li></ul><ul><li>savings </li></ul><ul><li>The 15% unit price increase would be amortised within four months. </li></ul>
  15. 16. We Thought ............ <ul><li>Small retailer purchasers </li></ul><ul><li>Welcome electrical cost </li></ul><ul><li>savings </li></ul><ul><li>The 15% unit price increase would be amortised within four months. </li></ul><ul><li>Wrong! </li></ul><ul><li>Price was the deciding </li></ul><ul><li>Factor. </li></ul>
  16. 17. We Thought ............ <ul><li>Corporate and domestic customer would support local industry </li></ul><ul><li>Support company practicing eithical and internationally approved labour and manufacturing practices processes. </li></ul>
  17. 18. We Thought ............ <ul><li>Corporate and domestic customer would support local industry </li></ul><ul><li>Support company practicing eithical and internationally approved labour and manufacturing practices </li></ul><ul><li>processes. </li></ul><ul><li>Who cares about </li></ul><ul><li>supporting local </li></ul><ul><li>Industry? </li></ul><ul><li>Price / Profits only. </li></ul>
  18. 19. We Thought ............ <ul><li>average citizen aware of eco-disaster time bomb; </li></ul><ul><li>concerned about natural world environment; </li></ul><ul><li>concerned about damage inflicted on the environment; </li></ul><ul><li>knows their carbon footprint; </li></ul><ul><li>wants to be part of the global revitalisation and regeneration challenge; </li></ul>
  19. 20. We Thought ............ <ul><li>average citizen aware of eco-disaster time bomb; </li></ul><ul><li>concerned about natural world environment; </li></ul><ul><li>concerned about damage inflicted on the environment; </li></ul><ul><li>knows their carbon footprint; </li></ul><ul><li>wants to be part of the global revitalisation and regeneration challenge; </li></ul><ul><li>If it can’t be seen and </li></ul><ul><li>felt immediately --- </li></ul><ul><li>Not their problem, </li></ul><ul><li>If any problem, its the </li></ul><ul><li>governments. </li></ul>
  20. 21. <ul><li>ONLY GREEN ANYONE </li></ul><ul><li>INTRESTED IN ? </li></ul><ul><li>COLOUR OF MONEY! </li></ul>
  21. 22. <ul><li>URGENT </li></ul><ul><li>Re-assess position </li></ul><ul><li>Re-assess strategy. </li></ul><ul><li>Learn from mistakes </li></ul>
  22. 23. Where to begin? <ul><li>Assess our strengths and weaknesses. </li></ul><ul><li>Define and state the problems </li></ul><ul><li>Apply basic principles of marketing. </li></ul><ul><li>Study, adopt lessons from market leaders. </li></ul><ul><li>Reach solutions. </li></ul><ul><li>ADAPT </li></ul>
  23. 24. : STRENGTHS : <ul><li>Excellent product. </li></ul><ul><li>Production able to meet large demands. </li></ul><ul><li>Only African manufacturers of GreenFreeze Technology </li></ul><ul><li>Highly skilled and innovative design and development team. </li></ul><ul><li>Able to offer client specific turnkey solutions. </li></ul><ul><li>  </li></ul><ul><li>Location </li></ul><ul><li>Factory favourable position in Africa to make use of preferential trade agreements </li></ul><ul><li>Warehouse Outlets well located in key business centrers in South Africa </li></ul>
  24. 25. <ul><ul><li>Weaknesses </li></ul></ul><ul><ul><li>Price </li></ul></ul><ul><ul><li>Better component pricing imperative </li></ul></ul><ul><ul><li>Re-engineer to reduce labour and component costs </li></ul></ul><ul><ul><li>Price had to sell within 2,5% of comparable 134a unit. </li></ul></ul><ul><ul><li>Promotions </li></ul></ul><ul><ul><li>Communicate product in market place. </li></ul></ul><ul><ul><li>Communicate benefits of product in market place </li></ul></ul>
  25. 26. Conclusion <ul><li>Doing the right thing, </li></ul><ul><li>but </li></ul><ul><li>Not communicating our </li></ul><ul><li>products correctly. </li></ul><ul><li>Adapt, </li></ul><ul><li>Modify, </li></ul><ul><li>Revise approach, </li></ul><ul><li>Learn new methods and </li></ul><ul><li>techniques, </li></ul><ul><li>Formulate a new course </li></ul><ul><li>of action. </li></ul><ul><li>*** </li></ul><ul><li>Transform </li></ul><ul><li>Reinvent </li></ul><ul><li>ACT NOW! </li></ul><ul><li>All within a strictly controlled, </li></ul><ul><li>very limited budget, in the </li></ul><ul><li>middle of an economic </li></ul><ul><li>depression! </li></ul>
  26. 27. <ul><li>OUR STRATEGY </li></ul><ul><li>BRAND NAME </li></ul><ul><li>  </li></ul><ul><li>TRADEMARK </li></ul><ul><li>  </li></ul><ul><li>MARKETING MATERIAL </li></ul><ul><li>  </li></ul><ul><li>PACKAGING UPGRAGE </li></ul><ul><li>EDUCATE OUR CLIENTS </li></ul><ul><li>FOCUS ON COMMUNICATION </li></ul>
  27. 28. <ul><li>Extend Visibility of our Products </li></ul><ul><li>Generate Public awareness </li></ul><ul><li>Create new markets. </li></ul>
  28. 29. <ul><li>The Marketing Team </li></ul><ul><li>Positive, energetic, passionate . </li></ul><ul><li>Comprehensive knowledge of our product </li></ul><ul><li>Constantly motivate and educate the marketing team. </li></ul>
  29. 30. Food for Thought   ELECTRICITY CONSUMPTION       32C Ambient Temperature                   Details Chinese Import South African Swaziland Gas R134a R134a R 290 Electricity Consumed KW KW KW         Daily 13.43KW 11.99KW 7.02KW Monthly 403KW 360KW 211KW Annually 4835KW 4316KW 2527KW 5 Years 24,175 MW 21,580 MW 12,635 MW 750,000 Bottle Coolers in Southern Africa 18 131 250 MW 16 185 000 MW 9 476 250 MW Total Regional Savings 8 655 500 MW 6 708 750 MW  
  30. 31. ELECTRICITY COSTS Commercial Rate € 0 .112 / KW           Details Chinese Import South African Swaziland Gas R134a R134a R 290 Electricity Consumed KW KW KW         Annually 542.00 483.00 283.00 2011 25% increase 678 604 354 2012 25% increase 847 755 442 2013 25% increase 1059 943 553 2014 25% increase 1323 1179 691 5 Year Total 4 448 3 964 2 323 750,000 Bottle Coolers in Southern Africa € 3 336 158 203 € 2 972 997 070 € 1 741 942 383 Total Regional Savings € 1 594 215 820 € 1 231 054 688  
  31. 32. Water Consumption 1 MW hour electricity = 4 m ³ water / 4000 ℓ 1 year : 1 cooler uses 5MWH = 20m³ water 5 years : 1 cooler uses 25MWH = 500m³ water  1 year = 3,626,250 MWH electricity = 14,505,000 m ³ water 5 years = 18,131,250 MWH electricity = 75,525,000 m ³ water or 75,525,000,000 ℓ water Victoria Falls
  32. 33. <ul><li>Best </li></ul><ul><li>marketing tool </li></ul><ul><li>Avarice, Greed, </li></ul><ul><li>Green money motivator for change. </li></ul><ul><li>  </li></ul><ul><li>Benefits to the environmental </li></ul><ul><li>follow as a matter of course. </li></ul>
  33. 34. GREENFREEZE TECHNOLOGY SAVING YOU MONEY     Description Savings     Hydrocarbon Gas 12%     High Pressure Foam Injection 15%     IG Low Maintenance Fans 8%     EMS Thermostat Controller 20%     LED Lights 15%        
  34. 35. <ul><li>Gather data after action. </li></ul><ul><li>Measure and evaluate results. </li></ul><ul><li>Analyse, </li></ul><ul><li>Adapt, </li></ul><ul><li>Develop, </li></ul><ul><li>Progress, </li></ul><ul><li>Evolve, </li></ul><ul><li>Re-define, </li></ul><ul><li>Re-strategise. </li></ul>
  35. 36. Great things are done when men and mountains meet. W Blake

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