Introduction to the National Basketball League


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Introduction to the National Basketball League

An overview into the premier basketball league in Australia.

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Introduction to the National Basketball League

  2. 2. BASKETBALL IN AUSTRALIA Australian basketball encompasses a participation base that is greater than Australian Rules Football, Cricket, Rugby League and Rugby Union. Basketball is Australia’s third largest team based participation sport with 610,000 Australians aged 15 years and over participating in some form of basketball. Including children aged under 15 years, the overall participation base is 1,000,000 participants.
  3. 3. BASKETBALL IN AUSTRALIA Basketball has an impressive grass roots foundation supported by 426 local registered basketball associations representing over 20,000 clubs and 60,000 teams across the country. Basketball is truly a global sport. Australia is ranked third in the world by the sports’ international governing body, FIBA, who governs basketball across the 213 nations basketball playing nations. Australia is the only nation who has every national team positioned in the top 10 of its respective competition internationally.
  4. 4. THE TRANSFORMATION OF AUSTRALIAN BASKETBALL The sport of basketball in Australia has undergone significant reform over the last two years that has transformed the sports’ capability to govern its future direction within a competitive and dynamic sport and entertainment landscape. A key reform of the sports governance model was the integration of the National Basketball League (NBL) and clubs into the Basketball Australia structure and governance framework. As a direct outcome, basketball now presents a unified, progressive, Olympic and Paralympic sport with a robust governance model committed to transforming the game into a true ‘spectator sport’.
  5. 5. THE TRANSFORMATION OF AUSTRALIAN BASKETBALLFundamentally critical to becoming a true spectator sport is thedelivery of an elite men’s national competition that is a respected, high quality, engaging sports entertainment product.The NBL under the governance of Basketball Australia has madeconsiderable progress in the last twelve months towards achieving thisaspiration.
  6. 6. THE NATIONAL BASKETBALL LEAGUE The National Basketball League (NBL) was established in 1979 as the elite national men’s basketball competition. It is regarded as one of the premier basketball leagues in the world and home to some of the world’s best players. Between 1979 and 1997, the NBL season was played between April and September, but in 1998 the league moved its season to the summer months, with the 126 game regular season and finals series staged between October and April. The nine clubs that compete in the NBL Championship are:• Adelaide 36ers • Melbourne Tigers • Sydney Kings• Cairns Taipans • New Zealand Breakers • Townsville Crocodiles• Gold Coast Blaze • Perth Wildcats • Wollongong Hawks
  7. 7. 2010/11 NBL CHAMPIONSHIP SEASONIt has been a season of significantmilestones for the NBL and it’sstakeholders, key outcomes include: NBL Licensing Program re-established.The Sydney Kings re-entered the New partnerships signed with Spaldingleague. and And1. NBL Licensed product back in retail including Rebel Sports and Amart.Basketball is back on free to air asNetwork Ten signs a five (5) year Virgin Australia, Centrebet and OAMPSpartnership to broadcast the NBL sign partnerships with the league.Championship.Leading telecommunications NBL undertakes its first brand campaign in a decade,company, iiNet, signs three (3) year The NBL – IT GOES OFF!, supported by a nationalnaming rights partnership to the NBL advertising strategy.Championship Series. E-commerce/CRM platform implemented across the league including the launch of online store network for the league –
  8. 8. 2010/11 SEASON RESULTSTelevision Viewing Audiences:- % GrowthLive Games :- 2,468,540Game Replays:- 725,685Sky TV New Zealand:- 1,063,955Overtime (weekly highlights show):- 1,803,499TOTALS:- 6,061,679Average Per Live Game Audience (Aus):- 33,815 (∆298%)
  9. 9. 2010/11 SEASON RESULTSGame Attendances : -Regular Season Attendances 547,021Average Per Game Attendance 4,031 (∆12%)
  10. 10. 2010/11 SEASON RESULTS NBL Online Network (Sep/April):- Unique Visitors 1,377,476 (∆53%) Page Impressions 10,556,059 (∆55%)
  11. 11. STRATEGIC PLAN 2011-2015 VISION To be the leaders in sports entertainments throughout PURPOSEthe Asia Pacific by deliveringsustainable growth and best To be a professional, sustainable and respected nationalquality customer experience sporting league which: • Governs a financially successful elite sporting competition • Delivers value for our key stakeholders • Ignites the passion for engaging and consuming basketball • Promotes a pathway for the elite participation in the game • Embraces its social responsibility by encouraging positive community engagement
  12. 12. OUR VALUES Bold and united in our aspirations. Driven to Entertain. Professional in our every action. Accessible at every level. Commitment to the game. An inclusive and diverse Community.
  13. 13. CONTACT DETAILS:Aaron FlanaganGeneral Manager, Sales & MarketingNational Basketball LeagueEmail: 0458 358 484