Branding
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Branding

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Presentation about branding

Presentation about branding

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Branding Branding Presentation Transcript

  • Branding What you need for the Dragons Den
  • What is Branding?
    • Promise to customers
    • Expectations
    • Differentiates
    • Customer’s perceptions
    • Competitive edge
  • How to start Branding?
    • Who is your target?
    • What do you want them to feel about you?
  • Branding Example
  • Your Logo
    • Major part of branding
    • Stationery, website, packaging, brochures
  • Brand Strategy
    • How
    • Why
    • When
    • Where
    • To Whom
  • Brand Strategy
    • A strong brand allows high prices
    • Aim to gain emotional attachment and perceived quality.
    • See next slide for example
  • Brand Strategy
  • Brand Definition
    • Mission?
    • Product benefits?
    • Customer perception?
    • Desired Associations?
  • Brand – getting the word out
    • Logo
    • Key message – all staff know attributes
    • Integrate – phones – attire – emails
    • Voice – consistent
    • Templates
    • Be true
    • Be consistent
  • Brand Colour
  • Brand Colour
    • Use it:
      • To create positive image
      • Stimulate the senses
      • In all communication
      • To set you apart
      • To link in with colour psychology
    • Choose – warm/cold, energetic/cool
  • Brand – Look big
    • Strength & Stability
    • Trust
    • Comfort
    • Not Amateur
    • Not Home made
    • Co-ordinated
    • Matching
  • Brand – Look big – How?
    • Create a clean and uncomplicated logo
      • Easy to remember
      • Work in one colour
      • Unique
    • Make one colour yours
      • Take it from the logo
      • Use it on everything – even the lamp posts
      • Memory recall - predominant
  • Brand – Look big – How?
    • Use maximum 2 fonts
      • Aim for memory
      • Match attributes with materials
      • Different images
      • Forget fun
    • Stay the course
      • Consistency is key
  • Brand – Look big – The truth
    • Size doesn’t matter
    • Perceived size does
  • Brand – Logo use
    • Aim for the Arches
      • Scan, surf = shortcut
      • Be memorable and consistent (repeat)
    • Tips
      • Sponsorship
      • Industry events
      • Clever promotional products
      • Mobilise & incorporate
  • Brand – Logo design
    • Tips
      • Reflect advantage, characteristic, product
      • Simple but compelling
      • Works in colour and b/w
      • Business card to Billboard
      • Artistically balanced
      • Get it right
  • Brand – Business Cards
    • Physical
      • Size, White space, Material, Content, Sides
    • Tips
      • Go for expensive
      • K.I.S.S.
      • Add value
      • Cut excess
      • Look at your use of others
  • Brand – Trade stand
    • Dragons Den
      • Table, purpose, options
    • Uses
      • Promote your brand
      • Show prototype
      • Display promotional material
      • Gives a base for your team
      • Create a memorable experience
  • Brand – conclusion
    • And at the end of the day, remember…..
  • Brand – conclusion First impressions count