Some terms Customer (in thispresentation) is theend user. Company (in thispresentation) is thecompany providing the service I useiPhoneand otheriDevices as samples buttheprinciplesaresimilaronotherplatforms.
Tailoring content for the mobile platform Pros Good user experience Direct and concrete information to the customer Cons Longer development time Harder to maintain Content must be targeted at a specific platform
8 out of 10 uses their mobile phone in the free time
This means The typical usage time could 2-5 minutes (i.e while waiting at an intercection) Quick and direct information Limited bandwidth Usually 3g or Edge If the user can’t get the information they want in this timespan. They have to look somewhere else.
Other user situations Transportation Taxi, Train, Bus, Boat etc. This means -> The typical usage time could be longer from 20 minutes up to several hours. You must also serve these users Providing links to more detailed information
Whatsupweb.net Page about web development and user experience. New version coming ultimo 2011 Tailored versions for phones and tablets Targeting most phones and iPad “Read it later” Showcase for mobile tailoring web pages Looking for guest writers
Testing in Safari Using the developer bar you can get Safari (5 and newer) to identify as Mobile safari(http://macs.about.com/od/usingyourmac/qt/safaridevelop.htm ) Resize the window to match iPhone viewport(http://davidchambersdesign.com/resize-browser-window-to-match-iphone-viewport-dimensions )
Testing in simulator/emulator Simulators/emulators are almost always available for free download: iPhone/iPad – http://developer.apple.com Windows Phone – http://create.msdn.com Android – http://developer.android.com
Statistics Usage statistics for smartphones and tablets in Norway can be found at http://labs.finn.no/
Mobile firstStart off as if you were making a mobile website even if no mobile version is plannedhttp://www.lukew.com/ff/entry.asp?933