trends in
mobile tv
Oyvind Solstad
brandnewbrain@gmail.com
Norwegian Broadcasting

what can you do
with mobile tv now?

mobile tv at NRK

what is possible
in 2 years?

how do you succeed
with mobile tv?

what can you do
with mobile tv now?

return channel

108 / 100

94%

85%
10

1067

returia
a system for reception of all incoming
messages from NRK’s users.
sms, mms, e-mail, wap, web forms,
digital tv, video from 3g phones,
ivr voting, java & symbian clients.

obt
o -broadcast-time

on the line
with synnøve

receiver

deadline torp
2 x 50 min
11 x 90 sec

goal

content must be
adapted to the
small screen!

rubenmann

5000 x 2
ebay
“it’s social suicide not
having rubenmann as your
friend at facebook!”
20 000 +

rubenmann.no

+47 22 86 20 64

80 000
3 000
Jan May

production

what is possible now
and what will be
possible in 2 years?

7 tv and radio channels
targeted ads
CTR: 13%

cheaper memory
standards
bigger screens on phones
usability
educating users
?
faster networks
cheaper rates
better production tools
W
W
C “mount pilatus” by david small
http://www.flickr.com/photos/small/19034330/

You can’t predict
everything.

“history is dominated not
by the predictable but by
the highly improbable,
disruptive, unforseeable…”

“most of the money you
make is from things you
weren’t looking for.
but you find them only
if you search.”
Nassim Nicholas Taleb

how to succeed
with mobile tv

r
quality content

C “mattias looking at the view” by jonas bengtsson
http://www.flickr.com/photos/jonasb/120921117

m
e-a-s-y

e
educate people

u
show and tell

i
share. and share.

codename hunter
episode 5: 810 000
whole episode 6 in HD in torrent
50 000 downloads
50 000 streamings
episode 6: 860 000

i
share. and share.

C “a mixed pair” by co ee monster
http://www.flickr.com/photos/co ee_monster/305449796

z
get your feet wet

trends in
mobile tv
brandnewbrain@gmail.com
http://brilliantdays.com
Oyvind Solstad
Norwegian Broadcasting