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Presentasjon for Norsk Markedsanalyse Forening på Aker Brygge, 22. april 2010. ...

Presentasjon for Norsk Markedsanalyse Forening på Aker Brygge, 22. april 2010.

Presentasjonen er på norsk.
The presentation is in Norwegian.

Mer informasjon: http://oyvindsolstad.com/2010/04/21/nmf/

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    Nettet får føtter Nettet får føtter Presentation Transcript

    • …mobility will be the way you will provision in the future. Fast forward 5-10 years. The answer should always be mobile first. You want to have the best app on mobile. Eric Schmidt, CEO Google 97 11 12 13
    • Øyvind Solstad 97 11 12 13 Tidligere redaktør for NRKbeta.no Teknologirådgiver i NRK Kommunikasjonsrådgiver digitale medier Carat Interactive 97 11 12 13
    • privat! 97 11 12 13
    • alltid med 97 11 12 13
    • GPS 97 11 12 13
    • nå 97 11 12 13
    • realtime is the new primetime 97 11 12 13
    • # 97 11 12 13
    • #schiphol #hudsonriver #kongo #bergensbanen 97 11 12 13
    • 97 11 12 13
    • 97 11 12 13
    • 97 11 12 13
    • 97 11 12 13
    • 97 11 12 13
    • her
    • 97 11 12 13
    • 97 11 12 13
    • 97 11 12 13
    • sted kontekst
    • augmented reality hotell - 800 m sandstrand - 600 m hvalsafari - 200 m 97 11 12 13
    • Nike basketsko - 20% Frokost og fersk juice - halv pris nå 97 11 12 13
    • 97 11 12 13
    • 97 11 12 13
    • 97 11 12 13
    • mobilt 97 11 12 13
    • Mobil: Unike besøkende pr uke 195 000 113 000 52 000 45 000 45 000 VG Dagbladet Aftenposten TV2 NRK 97 11 12 13
    • 2013: 66x 97 11 12 13
    • 2015: mobil > desktop 97 11 12 13
    • betaling 97 11 12 13
    • 97 11 12 13
    • 97 11 12 13
    • 97 11 12 13
    • Pris: 480 kroner Du har råd til dem! 97 11 12 13
    • apps 97 11 12 13
    • 97 11 12 13
    • 3 000 000 000 97 11 12 13
    • 97 11 12 13
    • 97 11 12 13
    • 97 11 12 13
    • 97 11 12 13
    • …og navet er det sosiale nettet. 97 11 12 13
    • Norsk mediebruk pr. dag 66 % NRK1 61 % TV2 41 % Facebook NRK P1 38 % VG Nett 37 % TV Norge 31 % NRK2 26 % VG (papir) 25 % P4 25 % Dagbladet.no 24 % TV3 24 % Kilde: TNS Gallup, Forbruker & Media, første kvartal 2010. 97 11 12 13
    • Befolkning 1336 1179 450 309 231 192 Kina India Facebook USA Indonesia Brasil 97 11 12 13
    • 50% 97 11 12 13
    • Øyvind Solstad 97 11 12 13 Kommunikasjonsrådgiver digitale medier Carat Interactive oyvind.solstad@gmail.com http://oyvindsolstad.com 97 11 12 13
    • Image credits Slide 3: http://www.flickr.com/photos/ydhsu/3183824689/ Slide 4: http://www.flickr.com/photos/goincase/3327047072/ Slide 5: NASA Slide 6: http://www.flickr.com/photos/johnnymyrenghenriksen/3969484771/ Slide 10: http://www.flickr.com/photos/ramdac/172451690/ Slide 15: http://www.flickr.com/photos/charlie_cravero/317802512/ Slide 19: http://www.flickr.com/photos/moriza/96724309/ Slide 20: http://www.flickr.com/photos/hjelle/2723554153/ Slide 21: http://www.flickr.com/photos/vera_bing/44981946/ Slide 25: http://www.flickr.com/photos/yourdon/3599753183/ Slide 29: http://www.flickr.com/photos/jeffbelmonte/8228640/ Slide 33: http://www.flickr.com/photos/bobsmade/2125533926/ Slide 34, 35 and 38: Apple.com Slide 37: http://www.flickr.com/photos/bike/3336040653/ Slide 39: http://www.flickr.com/photos/thatguyfromcchs08/2300190277/ Slide 41: Kim Erlandsen/NRK P3 Huge thanks for using Creative Commons on your photos! Some photos may be copyright but are used by permission.
    • Mer informasjon: http://oyvindsolstad.com/2010/04/21/nmf/ 97 11 12 13