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Presentasjon for Norsk Markedsanalyse Forening på Aker Brygge, 22. april 2010. …

Presentasjon for Norsk Markedsanalyse Forening på Aker Brygge, 22. april 2010.

Presentasjonen er på norsk.
The presentation is in Norwegian.

Mer informasjon: http://oyvindsolstad.com/2010/04/21/nmf/

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Transcript

  • 1. …mobility will be the way you will provision in the future. Fast forward 5-10 years. The answer should always be mobile first. You want to have the best app on mobile. Eric Schmidt, CEO Google 97 11 12 13
  • 2. Øyvind Solstad 97 11 12 13 Tidligere redaktør for NRKbeta.no Teknologirådgiver i NRK Kommunikasjonsrådgiver digitale medier Carat Interactive 97 11 12 13
  • 3. privat! 97 11 12 13
  • 4. alltid med 97 11 12 13
  • 5. GPS 97 11 12 13
  • 6. nå 97 11 12 13
  • 7. realtime is the new primetime 97 11 12 13
  • 8. # 97 11 12 13
  • 9. #schiphol #hudsonriver #kongo #bergensbanen 97 11 12 13
  • 10. 97 11 12 13
  • 11. 97 11 12 13
  • 12. 97 11 12 13
  • 13. 97 11 12 13
  • 14. 97 11 12 13
  • 15. her
  • 16. 97 11 12 13
  • 17. 97 11 12 13
  • 18. 97 11 12 13
  • 19. sted kontekst
  • 20. augmented reality hotell - 800 m sandstrand - 600 m hvalsafari - 200 m 97 11 12 13
  • 21. Nike basketsko - 20% Frokost og fersk juice - halv pris nå 97 11 12 13
  • 22. 97 11 12 13
  • 23. 97 11 12 13
  • 24. 97 11 12 13
  • 25. mobilt 97 11 12 13
  • 26. Mobil: Unike besøkende pr uke 195 000 113 000 52 000 45 000 45 000 VG Dagbladet Aftenposten TV2 NRK 97 11 12 13
  • 27. 2013: 66x 97 11 12 13
  • 28. 2015: mobil > desktop 97 11 12 13
  • 29. betaling 97 11 12 13
  • 30. 97 11 12 13
  • 31. 97 11 12 13
  • 32. 97 11 12 13
  • 33. Pris: 480 kroner Du har råd til dem! 97 11 12 13
  • 34. apps 97 11 12 13
  • 35. 97 11 12 13
  • 36. 3 000 000 000 97 11 12 13
  • 37. 97 11 12 13
  • 38. 97 11 12 13
  • 39. 97 11 12 13
  • 40. 97 11 12 13
  • 41. …og navet er det sosiale nettet. 97 11 12 13
  • 42. Norsk mediebruk pr. dag 66 % NRK1 61 % TV2 41 % Facebook NRK P1 38 % VG Nett 37 % TV Norge 31 % NRK2 26 % VG (papir) 25 % P4 25 % Dagbladet.no 24 % TV3 24 % Kilde: TNS Gallup, Forbruker & Media, første kvartal 2010. 97 11 12 13
  • 43. Befolkning 1336 1179 450 309 231 192 Kina India Facebook USA Indonesia Brasil 97 11 12 13
  • 44. 50% 97 11 12 13
  • 45. Øyvind Solstad 97 11 12 13 Kommunikasjonsrådgiver digitale medier Carat Interactive oyvind.solstad@gmail.com http://oyvindsolstad.com 97 11 12 13
  • 46. Image credits Slide 3: http://www.flickr.com/photos/ydhsu/3183824689/ Slide 4: http://www.flickr.com/photos/goincase/3327047072/ Slide 5: NASA Slide 6: http://www.flickr.com/photos/johnnymyrenghenriksen/3969484771/ Slide 10: http://www.flickr.com/photos/ramdac/172451690/ Slide 15: http://www.flickr.com/photos/charlie_cravero/317802512/ Slide 19: http://www.flickr.com/photos/moriza/96724309/ Slide 20: http://www.flickr.com/photos/hjelle/2723554153/ Slide 21: http://www.flickr.com/photos/vera_bing/44981946/ Slide 25: http://www.flickr.com/photos/yourdon/3599753183/ Slide 29: http://www.flickr.com/photos/jeffbelmonte/8228640/ Slide 33: http://www.flickr.com/photos/bobsmade/2125533926/ Slide 34, 35 and 38: Apple.com Slide 37: http://www.flickr.com/photos/bike/3336040653/ Slide 39: http://www.flickr.com/photos/thatguyfromcchs08/2300190277/ Slide 41: Kim Erlandsen/NRK P3 Huge thanks for using Creative Commons on your photos! Some photos may be copyright but are used by permission.
  • 47. Mer informasjon: http://oyvindsolstad.com/2010/04/21/nmf/ 97 11 12 13