Motion 2007

“Find a way to stand out… …to be the purple cow in a ﬁeld of monochrome.” Seth Godin +47 97 11 12 13

…or a pink one…?

in digital media Øyvind Solstad Utvikling

Øyvind Solstad Utvikling

http://nrkbeta.no Øyvind Solstad Utvikling

? +47 97 11 12 13

Norway, 1982 One tv-channel One radiochannel No internet +47 97 11 12 13

25 years later 100+ tv-channels 1 000+ radiochannels billions of webpages +47 97 11 12 13

“Noe for alle. Alltid.” Something for everyone. Always. (my translation) +47 97 11 12 13

the internet +47 97 11 12 13

TV #1 Radio #1 Web #11 +47 97 11 12 13

Work to do +47 97 11 12 13

…the one most responsive to change. c “turtleish” by zenera +47 97 11 12 13 http://www.ﬂickr.com/photos/zenera/30570094/

Vi vil være i lommene på alle c quot;Yes iDoquot; by Ste en +47 97 11 12 13 http://www.ﬂickr.com/photos/re-ality/232855595/

We want to be in the pockets of everybody +47 97 11 12 13

18 / 21

Heinrich Stammler +47 97 11 12 13

“Thank you for real and I hope I can make some partygoers out of you out there for real and so and so and so...” Heinrich Stammler +47 97 11 12 13

http://youtube.com/watch?v=Zm8-UiCN9pg +47 97 11 12 13

+47 97 11 12 13

http://youtube.com/watch?v=V0ClqyCpr3s +47 97 11 12 13

http://youtube.com/watch?v=5v7Z6th9Olo +47 97 11 12 13

http://youtube.com/watch?v=1PK4DlC2mVE +47 97 11 12 13

http://youtube.com/watch?v=Ay-vNExGWl4 +47 97 11 12 13

+47 97 11 12 13

http://youtube.com/nrk +47 97 11 12 13

The Heinrich Stammler Videos can also be found at nrk.no/p3tv: http://link.brightcove.com/services/link/bcpid909858640/bclid1119231505/bctid1119304155 http://link.brightcove.com/services/link/bcpid909858640/bclid1119231505/bctid1119211976 http://link.brightcove.com/services/link/bcpid909858640/bclid1119231505/bctid1119304154 http://link.brightcove.com/services/link/bcpid909858640/bclid1119231505/bctid1119240525 +47 97 11 12 13

+47 97 11 12 13

“It’s interesting that Norwegian NRK by using YouTube creates a discussion on another continent with a promo for program still not aired.” Tord E. Endrelid, endrelid.com http://nedre.blogspot.com/2007/06/heinrich-stammler-kontroversen.html (my translation) +47 97 11 12 13

“Ideas and behavior and messages and products sometimes behave just like outbreaks of infectious disease. They are social epidemics.” Malcolm Gladwell, “The Tipping Point” +47 97 11 12 13

Made: By the people? +47 97 11 12 13

99,84 c “Soul Mate” by theforbzez +47 97 11 12 13 http://www.ﬂickr.com/photos/forbzez/235373141/

0,16 c “Soul Mate” by theforbzez +47 97 11 12 13 http://www.ﬂickr.com/photos/forbzez/235373141/

+47 97 11 12 13

http://youtube.com/watch?v=lmrZR-mkSp0 +47 97 11 12 13

5000 x 2 ebay “it’s social suicide not having rubenmann as your friend at facebook!” 20 000 + +47 97 11 12 13

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=180110494738 +47 97 11 12 13

http://www.ab24.no/Default.asp?page=5349&item=28557,1&lang=1 +47 97 11 12 13

http://rubenmann.no +47 97 11 12 13

http://ab24.no/default.asp?page=5349&lang=1&item=29417,1 +47 97 11 12 13

http://youtube.com/watch?v=oQuSSvmj6g4 +47 97 11 12 13

“Rubenmann shows how we can have success in multiple platforms by adapting the content for di erent target groups. And we don’t need to use only our own channels to reach our audience.” Gunnar Garfors +47 97 11 12 13

22 86 20 64 +47 97 11 12 13

January May August

+47 97 11 12 13

http://nrk.no/p3tv +47 97 11 12 13

+47 97 11 12 13

Snack culture http://www.wired.com/wired/archive/15.03/snackminifesto.html +47 97 11 12 13

http://sethgodin.typepad.com/seths_blog/2007/08/video-changes-t.html Video changes things “People that would never read a 200 page book will happily watch a three minute video.” Seth Godin +47 97 11 12 13

http://link.brightcove.com/services/link/bcpid909858640/bclid979212018/bctid979039198 +47 97 11 12 13

+47 97 11 12 13

. +47 97 11 12 13

little new Norwegian company +47 97 11 12 13

. +47 97 11 12 13

SEO Search Engine Optimization +47 97 11 12 13

SMO Social Media Optimization +47 97 11 12 13

Increase your linkability c ”Sect” by Kris Krüg +47 97 11 12 13 http://www.ﬂickr.com/photos/kk/23781529/

Share! c “Sharing” by Yogi +47 97 11 12 13 http://www.ﬂickr.com/photos/yogi/203336705/

+47 97 11 12 13

Codename: Hunter Episode 5: 810 000 Whole episode 6 in HD for download 50 000+ downloads 50 000+ streaming Episode 6: 860 000 +47 97 11 12 13

Make tagging and bookmarking easy +47 97 11 12 13

Reward links c ”Hug” by Zoran Dimitrijevic +47 97 11 12 13 http://www.ﬂickr.com/photos/zorandimitrijevic/163622899/

Help your content travel c Photo by fatal Cleopatra +47 97 11 12 13 http://www.ﬂickr.com/photos/fatalcleopatra/232335573/in/photostream

+47 97 11 12 13

Remix c “Mojito” by James & Vilija +47 97 11 12 13 http://www.ﬂickr.com/photos/jmanners/432564574/

. +47 97 11 12 13

. ... .... . ... .... . . .. . .. .. . .. . ... . . . ... . . . .. .. .. . .. .. . .. .. .. .. ... .. . . .. . . . .. . . . . .. +47 97 11 12 13

http://www.engadget.com/2007/08/21/dear-palm-its-time-for-an-intervention/ +47 97 11 12 13

+47 97 11 12 13

c “A staring ostrich” by Filip Maljković +47 97 11 12 13 http://www.ﬂickr.com/photos/dungodung/746946590/

http://blog.palm.com/palm/2007/08/thanks-engadget.html +47 97 11 12 13

+47 97 11 12 13

Wired mag +47 97 11 12 13

You can’t predict everything +47 97 11 12 13

History is dominated not by the predictable but by the highly improbable - disruptive, unforeseeable events. +47 97 11 12 13

Most of the money you make is from things you weren’t looking for. But you won’t ﬁnd them if you don’t search. Nassim Nicholas Taleb +47 97 11 12 13

Get your feet wet! c “a mixed pair” by co ee monster +47 97 11 12 13 http://www.ﬂickr.com/photos/co ee_monster/305449796

oyvind.solstad@gmail.com http://oyvindsolstad.com Øyvind Solstad +47 97 11 12 13 Utvikling +47 97 11 12 13

Motion 2007

by Oyvind Solstad on Sep 06, 2007

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