Being connected
is the new rock’n roll



                         97 11 12 13
Fra Skagen Fondenes infoavis, september 2007


                                               97 11 12 13
Det holder ikke å prosjisere dagens tall!




                                            97 11 12 13
Ikke samsvar
                                       med
                                  virkeligheten?
Fra Aftenposten, ...
Q
Elvis og Facebook
   Den neste revolusjonen




                            97 11 12 13
97 11 12 13
97 11 12 13
“Our world is dominated by the
extreme, the unknown, and the very
improbable (improbable according to
      our current kn...
“When an idea hits,
the race to be first to
 be second begins.quot;

       Scott McCloud


                          97 1...
…den som
                                                    reagerer raskest
                                            ...
Timer brukt pr. dag




Nett             TV            Radio

       TNS Gallup, mars 2007
                               ...
CUVY
Vennene mine
 Mine guider og rådgivere




                            97 11 12 13
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f
Facebook
Hypen er ikke over




                     97 11 12 13
http://e24.no/medier-og-reklame/medier/article1861028.ece




                                                            ...
97 11 12 13
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R
Twitter
kvirre-vitt-pip-pip




                      97 11 12 13
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97 11 12 13
“…it's like if I had a permanent dinner
  with friends and they told me.”

                 Loic LeMeur




              ...
konferanser
understrøm




              97 11 12 13
R
Lifestreams
Ditt digitale liv - kronologisk




                                  97 11 12 13
TechCrunch.com - 37%
             digg.com - 34%
             del.icio.us - 29%
             PerezHilton.com - 27%
       ...
l
Eventcasting
Alle har sin egen live tv-stasjon




                                    97 11 12 13
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http://nrkbeta.no/eventcasting




                                 97 11 12 13
D
Datagym
 Opp av sofaen




                 97 11 12 13
What’s pissing me off is that it uses so little
of my body. You’re just sitting there, and it’s
  quite boring. You’ve got...
Utfordring: Lett på liket!!!




                               97 11 12 13
!


                           !
Jeg vil ha det nå!
    Ikke om fem minutter




                           97 11 12 13
97 11 12 13
thepiratebay.org



“Yes, sir?”

                     97 11 12 13
thepiratebay.org




HD | 5.1
 “Yes, sir?”

                      97 11 12 13
I Japan kan du laste ned en time
    med video på 16 sekunder.



                                   97 11 12 13
34%plast
aldri vært på


                97 11 12 13
f


                    f
Personalisert
  Ingen vil ha det likt




                          97 11 12 13
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http://www.flickr.com/photos/inju/771401310/




                                               97 11 12 13
http://www.flickr.com/photos/luxuryluke/855200146/
                                                     97 11 12 13
personaliserte
 Facebook + spill?
  Google + spill?
      Hotell
                     97 11 12 13
B
   Spill
Annonsering i spill




                      97 11 12 13
“in-game ads”
 25 milliarder


                 97 11 12 13
Holdning til in-game ads



positiv        negativ
 73%




                           97 11 12 13
Holdning til in-game ads



positiv
 73%




                           97 11 12 13
e
Skjer’a?
Så hva gjør vi da?




                     97 11 12 13
Thanksgiving




Møt Herr og Fru Kalkun
                              97 11 12 13
vår kunnskap

               vet ikke
                 1%


   vet
   99%

                      97 11 12 13
Det du ikke vet at du ikke vet



                                 97 11 12 13
Dagens
                          fantasier
                              =
                        morgendagens
          ...
?
Spørsmål?



            97 11 12 13
oyvind.solstad@gmail.com
oyvindsolstad.com
97 11 12 13
                           97 11 12 13
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Being connected is the new rock'n roll

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Presentation (in Norwegian) at "Medievaner 07", Aker Brygge, Oslo, Norway, 20. September 2007.

Presentasjon på "Medievaner 07", Aker Brygge, Oslo, 20. september 2007.

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Being connected is the new rock'n roll

  1. 1. Being connected is the new rock’n roll 97 11 12 13
  2. 2. Fra Skagen Fondenes infoavis, september 2007 97 11 12 13
  3. 3. Det holder ikke å prosjisere dagens tall! 97 11 12 13
  4. 4. Ikke samsvar med virkeligheten? Fra Aftenposten, september 2007 97 11 12 13
  5. 5. Q Elvis og Facebook Den neste revolusjonen 97 11 12 13
  6. 6. 97 11 12 13
  7. 7. 97 11 12 13
  8. 8. “Our world is dominated by the extreme, the unknown, and the very improbable (improbable according to our current knowledge) – and all the while we spend our time engaged in small talk, focusing on the known, and the repeated.” Nassim Nicholas Taleb 97 11 12 13
  9. 9. “When an idea hits, the race to be first to be second begins.quot; Scott McCloud 97 11 12 13
  10. 10. …den som reagerer raskest på forandring. c “turtleish” by zenera 97 11 12 13 http://www.flickr.com/photos/zenera/30570094/ 97 11 12 13
  11. 11. Timer brukt pr. dag Nett TV Radio TNS Gallup, mars 2007 97 11 12 13
  12. 12. CUVY Vennene mine Mine guider og rådgivere 97 11 12 13
  13. 13. 97 11 12 13
  14. 14. 97 11 12 13
  15. 15. 97 11 12 13
  16. 16. 97 11 12 13
  17. 17. 97 11 12 13
  18. 18. 97 11 12 13
  19. 19. 97 11 12 13
  20. 20. f Facebook Hypen er ikke over 97 11 12 13
  21. 21. http://e24.no/medier-og-reklame/medier/article1861028.ece 97 11 12 13
  22. 22. 97 11 12 13
  23. 23. 97 11 12 13
  24. 24. 97 11 12 13
  25. 25. 97 11 12 13
  26. 26. 97 11 12 13
  27. 27. 97 11 12 13
  28. 28. 97 11 12 13
  29. 29. 97 11 12 13
  30. 30. R Twitter kvirre-vitt-pip-pip 97 11 12 13
  31. 31. 97 11 12 13
  32. 32. 97 11 12 13
  33. 33. “…it's like if I had a permanent dinner with friends and they told me.” Loic LeMeur 97 11 12 13
  34. 34. konferanser understrøm 97 11 12 13
  35. 35. R Lifestreams Ditt digitale liv - kronologisk 97 11 12 13
  36. 36. TechCrunch.com - 37% digg.com - 34% del.icio.us - 29% PerezHilton.com - 27% Wikipedia - 14% Flickr - 14% Facebook - 10% Twitter - 5% While a lot more analysis is needed, as you can see a lot of sites don't fare particularly well. They're set up to attract eyeballs, but perhaps - purely from an economic sense - not necessarily the right ones. Eventually ad spending will recede and marketers will place a greater focus on ROI. Purchase intent and search will play a key role. If you want to attract advertisers, start conveying that you attract buyers and make sure you are delivering on that promise. Steve is playing with Jottit.com and loving its simplicity. steverubel: Background on Jottit SUN SEP 16TH http://www.aaronsw.com/weblog/sweatsmall (via Twitter / steverubel) steverubel: Checking out http://jottit.com/ - an incredibly easy way to build a wiki like site, public or private. (via Twitter / steverubel) Steve is watching the Jets stage a Q4 comeback! steverubel: Got one, thanks! (via Twitter / steverubel) SAT SEP 15TH steverubel: If you have access to Yahoo Mash can you please invite me? Thanks! (via Twitter / steverubel) steverubel: Checking out blognation. Like it but wish I could FRI SEP 14TH subscribe to individual bloggers. http://us.blognation.com/ (via 97 11 12 13 Twitter / steverubel)
  37. 37. l Eventcasting Alle har sin egen live tv-stasjon 97 11 12 13
  38. 38. 97 11 12 13
  39. 39. 97 11 12 13
  40. 40. 97 11 12 13
  41. 41. 97 11 12 13
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  44. 44. http://nrkbeta.no/eventcasting 97 11 12 13
  45. 45. D Datagym Opp av sofaen 97 11 12 13
  46. 46. What’s pissing me off is that it uses so little of my body. You’re just sitting there, and it’s quite boring. You’ve got this stupid little mouse that requires one hand, and your eyes. That’s it. What about the rest of you? No African would stand for a computer like that. It’s imprisoning.” Brian Eno 97 11 12 13
  47. 47. Utfordring: Lett på liket!!! 97 11 12 13
  48. 48. ! ! Jeg vil ha det nå! Ikke om fem minutter 97 11 12 13
  49. 49. 97 11 12 13
  50. 50. thepiratebay.org “Yes, sir?” 97 11 12 13
  51. 51. thepiratebay.org HD | 5.1 “Yes, sir?” 97 11 12 13
  52. 52. I Japan kan du laste ned en time med video på 16 sekunder. 97 11 12 13
  53. 53. 34%plast aldri vært på 97 11 12 13
  54. 54. f f Personalisert Ingen vil ha det likt 97 11 12 13
  55. 55. 97 11 12 13
  56. 56. 97 11 12 13
  57. 57. 97 11 12 13
  58. 58. http://www.flickr.com/photos/inju/771401310/ 97 11 12 13
  59. 59. http://www.flickr.com/photos/luxuryluke/855200146/ 97 11 12 13
  60. 60. personaliserte Facebook + spill? Google + spill? Hotell 97 11 12 13
  61. 61. B Spill Annonsering i spill 97 11 12 13
  62. 62. “in-game ads” 25 milliarder 97 11 12 13
  63. 63. Holdning til in-game ads positiv negativ 73% 97 11 12 13
  64. 64. Holdning til in-game ads positiv 73% 97 11 12 13
  65. 65. e Skjer’a? Så hva gjør vi da? 97 11 12 13
  66. 66. Thanksgiving Møt Herr og Fru Kalkun 97 11 12 13
  67. 67. vår kunnskap vet ikke 1% vet 99% 97 11 12 13
  68. 68. Det du ikke vet at du ikke vet 97 11 12 13
  69. 69. Dagens fantasier = morgendagens realiteter Wired, september 2007 97 11 12 13
  70. 70. ? Spørsmål? 97 11 12 13
  71. 71. oyvind.solstad@gmail.com oyvindsolstad.com 97 11 12 13 97 11 12 13

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