Being connected
is the new rock’n roll
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Fra Skagen Fondenes infoavis, september 2007
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Det holder ikke å prosjisere dagens tall!
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Ikke samsvar
med
virkeligheten?
Fra Aftenposten, september 2007
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Q
Elvis og Facebook
Den neste revolusjonen
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“Our world is dominated by the
extreme, the unknown, and the very
improbable (improbable according to
our current knowledge)
– and all the while we spend our time
engaged in small talk, focusing on the
known, and the repeated.”
Nassim Nicholas Taleb
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“When an idea hits,
the race to be first to
be second begins.\"
Scott McCloud
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…den som
reagerer raskest
på forandring.
c “turtleish” by zenera
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http://www.flickr.com/photos/zenera/30570094/ 97 11 12 13

Timer brukt pr. dag
Nett TV Radio
TNS Gallup, mars 2007
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CUVY
Vennene mine
Mine guider og rådgivere
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f
Facebook
Hypen er ikke over
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http://e24.no/medier-og-reklame/medier/article1861028.ece
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R
Twitter
kvirre-vitt-pip-pip
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“…it's like if I had a permanent dinner
with friends and they told me.”
Loic LeMeur
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konferanser
understrøm
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R
Lifestreams
Ditt digitale liv - kronologisk
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TechCrunch.com - 37%
digg.com - 34%
del.icio.us - 29%
PerezHilton.com - 27%
Wikipedia - 14%
Flickr - 14%
Facebook - 10%
Twitter - 5%
While a lot more analysis is needed, as you can see a lot of sites don't fare
particularly well. They're set up to attract eyeballs, but perhaps - purely
from an economic sense - not necessarily the right ones. Eventually ad
spending will recede and marketers will place a greater focus on ROI.
Purchase intent and search will play a key role. If you want to attract
advertisers, start conveying that you attract buyers and make sure you are
delivering on that promise.
Steve is playing with Jottit.com and loving its
simplicity.
steverubel: Background on Jottit
SUN SEP
16TH http://www.aaronsw.com/weblog/sweatsmall (via Twitter /
steverubel)
steverubel: Checking out http://jottit.com/ - an incredibly easy
way to build a wiki like site, public or private. (via Twitter /
steverubel)
Steve is watching the Jets stage a Q4
comeback!
steverubel: Got one, thanks! (via Twitter / steverubel)
SAT SEP
15TH
steverubel: If you have access to Yahoo Mash can you please invite
me? Thanks! (via Twitter / steverubel)
steverubel: Checking out blognation. Like it but wish I could
FRI SEP
14TH subscribe to individual bloggers. http://us.blognation.com/ (via
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Twitter / steverubel)

l
Eventcasting
Alle har sin egen live tv-stasjon
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http://nrkbeta.no/eventcasting
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D
Datagym
Opp av sofaen
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What’s pissing me off is that it uses so little
of my body. You’re just sitting there, and it’s
quite boring. You’ve got this stupid little
mouse that requires one hand, and your eyes.
That’s it. What about the rest of you? No
African would stand for a computer like that.
It’s imprisoning.”
Brian Eno
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Utfordring: Lett på liket!!!
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!
!
Jeg vil ha det nå!
Ikke om fem minutter
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thepiratebay.org
“Yes, sir?”
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thepiratebay.org
HD | 5.1
“Yes, sir?”
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I Japan kan du laste ned en time
med video på 16 sekunder.
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34%plast
aldri vært på
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f
f
Personalisert
Ingen vil ha det likt
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http://www.flickr.com/photos/inju/771401310/
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http://www.flickr.com/photos/luxuryluke/855200146/
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personaliserte
Facebook + spill?
Google + spill?
Hotell
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B
Spill
Annonsering i spill
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“in-game ads”
25 milliarder
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Holdning til in-game ads
positiv negativ
73%
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Holdning til in-game ads
positiv
73%
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e
Skjer’a?
Så hva gjør vi da?
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Thanksgiving
Møt Herr og Fru Kalkun
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vår kunnskap
vet ikke
1%
vet
99%
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Det du ikke vet at du ikke vet
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Dagens
fantasier
=
morgendagens
realiteter
Wired, september 2007
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?
Spørsmål?
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oyvind.solstad@gmail.com
oyvindsolstad.com
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