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oxygen trends

oxygen trends

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  • 1. Green Business April 2nd 2009
  • 2. Green given the thumbs up • 68% Of Executives foresee increased government regulation on environment • 77% Of Companies anticipate spending more on Environmental Programs. • 83% Of Largest Retailers are involved in Green Practices • Large companies are more aware than ever of the of their carbon footprint, and many investors are equally concerned as they come to more fully understand how carbon emissions could increasingly affect profitability and liabilities.
  • 3. The business opportunities • New industries - Goods and services aimed at battling climate change generated $300 billion in annual revenues. ➡ surpassing the biotech and software sectors combined. • New innovations - 2008 greatest number of The first generation of IP-based energy management applications will be released.
  • 4. Chasing opportunities The cleantech sector, which only a few years ago was barely a sector at all, now represents 20 percent of the entire venture capital asset class.
  • 5. The savings - $$$ Turn It Off a Saved almost $2 global power- million and management avoided 11,000 initiative that tons of CO2 calls for its emissions in one employees to say year “nighty- night” daily to their PCs
  • 6. Evidence is strong • Spirit Group - target to save 17% of its projected energy costs by 2010 through auditing its energy and waste, and taking action. • Green supply-chain partnership saved Boots UK £393,000 in its first 18 months and diverted 500 tonnes from going to landfill. • Gift manufacturer Gilt Edged Promotions saved £2,000 per year by reducing waste. • Denso Manufacturing UK saved £30,000 per year by finding a customer prepared to pay for its industrial waste.
  • 7. Top 10 Green Business Trends (Source: Greener World Media, Inc., and includes this copyright notice. STATE OF GREEN BUSINESS 2009 ) 1. The Green Economy Gains Currency
  • 8. Top 10 Green Business Trends (Source: Greener World Media, Inc., and includes this copyright notice. STATE OF GREEN BUSINESS 2009 ) 2. Water Becomes the New Carbon A cup of coffee, for • instance, has 140 liters of embedded water, when you consider the amount used to grow, produce, package, and ship the beans. Notion of “embedded water” A hamburger contains • 2,400 liters. (also referred to as “virtual water”)
  • 9. Top 10 Green Business Trends (Source: Greener World Media, Inc., and includes this copyright notice. STATE OF GREEN BUSINESS 2009 ) 3. Building Efficiency Rises Again Green buildings in US - saved the U.S. the equivalent of burning 1.3 million tons of coal for electricity since the development of the LEED standards. quot;Energy use in commercial buildings and manufacturing plants accounts for nearly half of total U.S. greenhouse-gas emissions”
  • 10. Top 10 Green Business Trends (Source: Greener World Media, Inc., and includes this copyright notice. STATE OF GREEN BUSINESS 2009 ) 4. Universities become green • Future university selection criteria may include “greeness”. 63 percent of college applicants surveyed said they would value having information about a college’s commitment to the environment and that such data could affect their choice to apply or attend a school. • Why does this matter? • Future green graduates entering workforce - adding skills and selecting companies based on “greeness”.
  • 11. Top 10 Green Business Trends (Source: Greener World Media, Inc., and includes this copyright notice. STATE OF GREEN BUSINESS 2009 ) 5. Green moves up & down organisation. • Key is not just CEO support - but throughout organisation. • Gap between employer and employee. A survey or workers found that 63 percent considered themselves to be greener than their employers.
  • 12. Top 10 Green Business Trends (Source: Greener World Media, Inc., and includes this copyright notice. STATE OF GREEN BUSINESS 2009 ) 6. Product Stewardship Creates a Material Change. • Companies retain responsibility for their goods long after they sell them — and even after the goods have outlived their useful lives. • Computer manufacturers redesigned packaging to create less waste and lower costs. Dell plans to eliminate 20m pounds of packaging worldwide within the next four years, a move expected to save about $8 million.
  • 13. Top 10 Green Business Trends (Source: Greener World Media, Inc., and includes this copyright notice. STATE OF GREEN BUSINESS 2009 ) 7. Green Marketing Suffers a Failure to Communicate • Consumers trust and understanding limited • A rise in green marketing efforts has been matched by a nearly equal rise in claims of greenwashing.
  • 14. Top 10 Green Business Trends (Source: Greener World Media, Inc., and includes this copyright notice. STATE OF GREEN BUSINESS 2009 ) 8. Carbon Becomes a Business Imperative • Carbon is now, and probably forever, part of the corporate landscape. The supermarket chain Tesco, began labeling products with information related to their greenhouse gas emissions.
  • 15. Top 10 Green Business Trends (Source: Greener World Media, Inc., and includes this copyright notice. STATE OF GREEN BUSINESS 2009 ) 9. Information Technology Plugs Into Green • IGreen IT counts around two to four percent of global carbon emissions - similar to the aviation industry. Collaboration through new • McKinsey report says green IT standards (The Green Grid), best can help eliminate 7.8 metric practices. Energy efficiency in the gigatons of greenhouse gas datacenter will continue to be a big emissions annually by 2020, focus for IT departments. equivalent to 15 percent of global emissions today.
  • 16. Green IT initiatives: Drivers are 60% business and 40% environmental reasons: 1. Virtualisation & consolidation 2. Energy Efficiency - Power management will be used to throttle down servers (and other IT S equipment) when not in use. 3. Travel reduction - Teleworking and cloud computing as the next killer apps replacing virtualization. 4. Asset Disposal
  • 17. Top 10 Green Business Trends (Source: Greener World Media, Inc., and includes this copyright notice. STATE OF GREEN BUSINESS 2009 ) 10.Greener Design Comes Out of the Lab • Green chemistry — addressing pollution at the molecular level — seeks to find safer alternatives. • Biomimicry - harnesses natures design
  • 18. The future? • How much will the Economic downturn impact green business investments? • The downturn has made consumers and enterprises increasingly price sensitive and less willing to choose products at a price premium for the sake of “going green.”