How to Drive Revenue
Directly from Mobile
Marketing Campaigns
More and more people are taking to mobile
to research and review products and
services…
Mobile Marketing
In 2012, over half
of the UK
population owned
a smartphone*...
Mobile Marketing
* Ofcom
Now is the time for brands to start
incorporating mobile payments into their
mobile marketing activities…
Mobile Marketing
Here are some tips to drive revenue directly
from your mobile marketing campaigns…
Driving Revenue
1. Define Your Strategy
First, consider how you want to engage with
your customer…
1. Define Your Strategy
• Do you want to engage them through location-
based special deals?
• How about boosting sales by providing product
inform...
Ensure you have a well thought-out strategy
to help you achieve the results you want
quicker.
1. Define Your Strategy
2. The Power of HTML5
HTML5 is changing the digital landscape by
allowing quicker creation of content and
brand applications.
2. The Power of HT...
Integrating HTML5
landing pages with
SMS can create
rich advertising
experiences that
drive engagement
and conversions.
2....
3. Payment Options
Pick a mobile payment solution that fits your
strategy…
3. Payment Options
Payforit, or commonly known as Direct
Operator Billing outside the UK, is seen as a
huge mobile payments opportunity.
3. P...
Google Play
saw three times
as many carrier-
billed
transactions in
2012 than it did
in 2011
3. Payment Options
4. Push Notifications
Push notifications can help drive revenue
from your mobile app.
You can entice your users to purchase
upgrades, or allow t...
1. Define your strategy
2. Understand the power of HTML5
3. Pick a payment option that fits your
strategy
4. Implement pus...
About Oxygen8
As a leader in mobile marketing and
payments solutions, we pride ourselves on
developing new ways for businesses to
maximi...
• SMS Marketing Platform – Send and analyse SMS campaigns.
• Mobile Websites – HTML5 driven and built to maximise return f...
Tel: 0808 206 0808 | Tel (International): +44 121 621 2000 | SMS: Text SALES to 65065 | Email: sales.uk@oxygen8.com
Intere...
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How To Drive Revenue Directly From Mobile Marketing Campaigns

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Driven by the growing adoption of mobile devices by customers, businesses are increasingly focused on reaching their target audience through the mobile channel, and so they should be.

More and more people are taking to mobile to research and review products and services, so now is the time for brands to start incorporating mobile payment capabilities to capture sales at the point consumers are engaging with them.

Published in: Technology, Business
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How To Drive Revenue Directly From Mobile Marketing Campaigns

  1. 1. How to Drive Revenue Directly from Mobile Marketing Campaigns
  2. 2. More and more people are taking to mobile to research and review products and services… Mobile Marketing
  3. 3. In 2012, over half of the UK population owned a smartphone*... Mobile Marketing * Ofcom
  4. 4. Now is the time for brands to start incorporating mobile payments into their mobile marketing activities… Mobile Marketing
  5. 5. Here are some tips to drive revenue directly from your mobile marketing campaigns… Driving Revenue
  6. 6. 1. Define Your Strategy
  7. 7. First, consider how you want to engage with your customer… 1. Define Your Strategy
  8. 8. • Do you want to engage them through location- based special deals? • How about boosting sales by providing product information on the go? • What about using a mobile app that allows diners to easily book a reservation? 1. Define Your Strategy
  9. 9. Ensure you have a well thought-out strategy to help you achieve the results you want quicker. 1. Define Your Strategy
  10. 10. 2. The Power of HTML5
  11. 11. HTML5 is changing the digital landscape by allowing quicker creation of content and brand applications. 2. The Power of HTML5
  12. 12. Integrating HTML5 landing pages with SMS can create rich advertising experiences that drive engagement and conversions. 2. The Power of HTML5
  13. 13. 3. Payment Options
  14. 14. Pick a mobile payment solution that fits your strategy… 3. Payment Options
  15. 15. Payforit, or commonly known as Direct Operator Billing outside the UK, is seen as a huge mobile payments opportunity. 3. Payment Options
  16. 16. Google Play saw three times as many carrier- billed transactions in 2012 than it did in 2011 3. Payment Options
  17. 17. 4. Push Notifications
  18. 18. Push notifications can help drive revenue from your mobile app. You can entice your users to purchase upgrades, or allow them to load money into a mobile wallet to redeem in-store. 4. Push Notifications
  19. 19. 1. Define your strategy 2. Understand the power of HTML5 3. Pick a payment option that fits your strategy 4. Implement push notifications Summary
  20. 20. About Oxygen8
  21. 21. As a leader in mobile marketing and payments solutions, we pride ourselves on developing new ways for businesses to maximise their revenue from mobile marketing campaigns. About Oxygen8
  22. 22. • SMS Marketing Platform – Send and analyse SMS campaigns. • Mobile Websites – HTML5 driven and built to maximise return from mobile marketing campaigns • Direct Operator Billing – Allow your customers to purchase products and services using their mobile bill • Business Solutions – Tailor-made solutions, built to help you improve mobile marketing campaigns and maximise revenue Our Solutions Learn More
  23. 23. Tel: 0808 206 0808 | Tel (International): +44 121 621 2000 | SMS: Text SALES to 65065 | Email: sales.uk@oxygen8.com Interested? Enquire Today
  24. 24. Follow Us
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