How To Drive Revenue Directly From Mobile Marketing Campaigns

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Driven by the growing adoption of mobile devices by customers, businesses are increasingly focused on reaching their target audience through the mobile channel, and so they should be.

More and more people are taking to mobile to research and review products and services, so now is the time for brands to start incorporating mobile payment capabilities to capture sales at the point consumers are engaging with them.

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How To Drive Revenue Directly From Mobile Marketing Campaigns

  1. 1. How to Drive Revenue Directly from Mobile Marketing Campaigns
  2. 2. More and more people are taking to mobile to research and review products and services… Mobile Marketing
  3. 3. In 2012, over half of the UK population owned a smartphone*... Mobile Marketing * Ofcom
  4. 4. Now is the time for brands to start incorporating mobile payments into their mobile marketing activities… Mobile Marketing
  5. 5. Here are some tips to drive revenue directly from your mobile marketing campaigns… Driving Revenue
  6. 6. 1. Define Your Strategy
  7. 7. First, consider how you want to engage with your customer… 1. Define Your Strategy
  8. 8. • Do you want to engage them through location- based special deals? • How about boosting sales by providing product information on the go? • What about using a mobile app that allows diners to easily book a reservation? 1. Define Your Strategy
  9. 9. Ensure you have a well thought-out strategy to help you achieve the results you want quicker. 1. Define Your Strategy
  10. 10. 2. The Power of HTML5
  11. 11. HTML5 is changing the digital landscape by allowing quicker creation of content and brand applications. 2. The Power of HTML5
  12. 12. Integrating HTML5 landing pages with SMS can create rich advertising experiences that drive engagement and conversions. 2. The Power of HTML5
  13. 13. 3. Payment Options
  14. 14. Pick a mobile payment solution that fits your strategy… 3. Payment Options
  15. 15. Payforit, or commonly known as Direct Operator Billing outside the UK, is seen as a huge mobile payments opportunity. 3. Payment Options
  16. 16. Google Play saw three times as many carrier- billed transactions in 2012 than it did in 2011 3. Payment Options
  17. 17. 4. Push Notifications
  18. 18. Push notifications can help drive revenue from your mobile app. You can entice your users to purchase upgrades, or allow them to load money into a mobile wallet to redeem in-store. 4. Push Notifications
  19. 19. 1. Define your strategy 2. Understand the power of HTML5 3. Pick a payment option that fits your strategy 4. Implement push notifications Summary
  20. 20. About Oxygen8
  21. 21. As a leader in mobile marketing and payments solutions, we pride ourselves on developing new ways for businesses to maximise their revenue from mobile marketing campaigns. About Oxygen8
  22. 22. • SMS Marketing Platform – Send and analyse SMS campaigns. • Mobile Websites – HTML5 driven and built to maximise return from mobile marketing campaigns • Direct Operator Billing – Allow your customers to purchase products and services using their mobile bill • Business Solutions – Tailor-made solutions, built to help you improve mobile marketing campaigns and maximise revenue Our Solutions Learn More
  23. 23. Tel: 0808 206 0808 | Tel (International): +44 121 621 2000 | SMS: Text SALES to 65065 | Email: sales.uk@oxygen8.com Interested? Enquire Today
  24. 24. Follow Us

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