Oxiem - Beyond Responsive Web Design

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One of the questions we hear most often is, “Where do you see web technology going in the coming years?” While localization, mobile, and apps are certainly key components of the emerging web, we feel that the biggest game changer will be personalization. With emerging government regulations and major privacy changes from Google, visitor intelligence will become harder to obtain; therefore, it will become increasingly important to learn as much about your visitors and apply that knowledge immediately. Websites That Think technology is “Organic Design” aimed at not only adjusting the layout of sites to device types, but more importantly, adjusting the very experience based on what we learn about the visitor´s needs. The old ways of reviewing heat maps and analytics to make changes based on behavior is like driving using only your rear-view mirror. “Organic design” principles found in our Websites That Think philosophy allow you to customize visitor experience immediately, leveraging up-to-the-minute visitor intelligence.

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Oxiem - Beyond Responsive Web Design

  1. 1. beyond responsive design interactive insights | 2012
  2. 2. > overview• Founded - 2004• Employees - 22 professionals• Offices Cleveland, Dayton, Columbus & Springfield, Ohio• What We Do: • Engaging Website Experiences • Results-Driven Search Marketing • Brand Insights & Communication • Content Marketing • Digital Video & Interactive Elements
  3. 3. Inspiring Brand Interactions
  4. 4. the landscapethe power of effectiveinteractive marketing
  5. 5. Active Device Usage OXIEM TECHNOLOGY USAGE STUDY | SEPT. 2012
  6. 6. Active Device Usage OXIEM TECHNOLOGY USAGE STUDY | SEPT. 2012
  7. 7. A Generation Of Multitaskers OXIEM | INSIGHTS + STRATEGY
  8. 8. What Is Responsive Design? A website’s ability to transform both visually and architecturally to the display upon which it is viewed. Responsive design focuses on the display, rather than the device OXIEM | INSIGHTS + STRATEGY
  9. 9. Multi-Device Trends & Viewports OXIEM | INSIGHTS + STRATEGY
  10. 10. Why Responsive Design?• Better Visual Representation• Optimized Navigation• Optimized Features• Search Engine Friendly• More Reliable Navigation OXIEM | INSIGHTS + STRATEGY
  11. 11. the next leapgoing beyond responsivedesign to smarter sites
  12. 12. Technology Conference Ideas Cocktail Party. Welcome To The Online OXIEM | INSIGHTS + STRATEGY
  13. 13. You Know More Than You Think Domain: Lockheed.com When: 3pm, Wed. 9.12 Keywords: AS9102, Location: Bethesda, MD Technology SolutionPersonae: Engineer Return Remarketer Onsite Interactions: Device: iPad Product, Case, Technical White Paper OXIEM | INSIGHTS + STRATEGY
  14. 14. What Do You Know? OXIEM | INSIGHTS + STRATEGY
  15. 15. OXIEM | INSIGHTS + STRATEGY
  16. 16. Inspiring Brand Interactions
  17. 17. Oxiem Web Portfolio OXIEM | INSIGHTS + STRATEGY
  18. 18. Oxiem Web Portfolio OXIEM | INSIGHTS + STRATEGY
  19. 19. A Site For The Smarter Tablet OXIEM | INSIGHTS + STRATEGY
  20. 20. A Site For The Smarter Tablet OXIEM | INSIGHTS + STRATEGY
  21. 21. A Site For The Healthier Tablet OXIEM | INSIGHTS + STRATEGY
  22. 22. A Site For The Harder Working Tablet OXIEM | INSIGHTS + STRATEGY
  23. 23. What Do You Know? OXIEM | INSIGHTS + STRATEGY
  24. 24. T
  25. 25. thank you.OXIEM BRAND INTERACTIONS | COLUMBUS | DAYTON -SPRINGFIELD | 937484.8181 | OXIEM.COM

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