Sites Engaging Branding | Top Technology | Easy Manageability > Sites that perform & convert visitors to customers Holisti...
The Perfect StormThe Rise of SEO & Social Media
Search Engine Marketing Spending in North America, 2007-2013 (billions)                 2008                              ...
10.9 BillionSearches Per Month
From which marketing programs are you shifting budget away and moving it to   your search marketing and/or social media pr...
When researching branded products online prior to purchase, where would you   begin?                 Search Engine        ...
Most effective online marketing tactics for generating conversations according to   US senior-level marketing executives, ...
Social + SEOAn ideal marketing     marriage
Silo Marketing Is Dead
Stop working your tactics against each other
Use them to help each other
The Basicsof Search
Don’t obsess over every detail
Instead,understand the basics...
Keywords
Quality content
Backlinks
Where to get started?
Keywords:adwords.google.com (free) or spyfu.com (not free)
Develop a content strategy
Link Review:siteexplorer.search.yahoo.com
Use SEO as your foundation
Source: Rand Fishkin for SEO Moz
So, where does social media come in?
How can social media & SEO   support each other?
Fresh Content
Quality Links
Traffic
Site Traffic Spikes                                                 Over 8,000                                            ...
Source: Adam Singer – www.thefuturebuzz.com
3 Ways toOptimize Your Social Media
Optimized Blogs1. Keyword Integration       Post title       Categories       Body copy       Anchor text links      ...
Use blogging tools like Innoblogs tohelp you and your team create searchengine friendly content
Optimized URLs1. Secure vanity URLs on all profiles2. Link your profiles to your website3. Use keywords in your URL that y...
Optimized Profiles and Updates1. Use keywords in all titles (Facebook, YouTube, LinkedIn, Flickr, etc.)2. Use keywords in ...
5. Data          Last Thing
Write quality content.      Without it, all these tips are a waste.
Integrate Social Media & Search Marketing
Integrate Social Media & Search Marketing
Integrate Social Media & Search Marketing
Integrate Social Media & Search Marketing
Integrate Social Media & Search Marketing
Integrate Social Media & Search Marketing
Integrate Social Media & Search Marketing
Integrate Social Media & Search Marketing
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Integrate Social Media & Search Marketing

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Now is the time to integrate your social media and search marketing efforts. A presentation I delivered to Social Media Club Columbus on July 19, 2011.

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Integrate Social Media & Search Marketing

  1. 1. Sites Engaging Branding | Top Technology | Easy Manageability > Sites that perform & convert visitors to customers Holistic Web Marketing | Organic + Paid + QOV Metrics > Continually-managed, for traffic and conversion Connect | Convey | Converse With Audiences > Active dialog that creates a bond and advocacy
  2. 2. The Perfect StormThe Rise of SEO & Social Media
  3. 3. Search Engine Marketing Spending in North America, 2007-2013 (billions) 2008 $13.5 2009 $14.7 2010 $16.7 2011 $19.8 2012 $23.1 2013 $26.1Source: Emarketer.com, Search Engine Marketing Professional Organization (SEMPO), Marketing 2009
  4. 4. 10.9 BillionSearches Per Month
  5. 5. From which marketing programs are you shifting budget away and moving it to your search marketing and/or social media programs 53% 29% 22% 21% 20% 18% 16% 15% 14% 12%Source: Econsultancy Digital Marketers United, State of Search Marketing Report 2011
  6. 6. When researching branded products online prior to purchase, where would you begin? Search Engine 57% Brand Site 20% Online Retailer 18% Ask Facebook 3% Ask Twitter 2%Source: Etailing/PowerReviews Social Shopping Survey 2.0, March 2010
  7. 7. Most effective online marketing tactics for generating conversations according to US senior-level marketing executives, February-March 2009 SEO 53% Email & Newsletter 39% Pay-per-click/search 32% Behavioral Targeting 27% Site Sponsorship 14% Viral Marketing 12% Ad Networks 10%Forbes, 2009 Ad effectiveness Survey, June 1, 2009
  8. 8. Social + SEOAn ideal marketing marriage
  9. 9. Silo Marketing Is Dead
  10. 10. Stop working your tactics against each other
  11. 11. Use them to help each other
  12. 12. The Basicsof Search
  13. 13. Don’t obsess over every detail
  14. 14. Instead,understand the basics...
  15. 15. Keywords
  16. 16. Quality content
  17. 17. Backlinks
  18. 18. Where to get started?
  19. 19. Keywords:adwords.google.com (free) or spyfu.com (not free)
  20. 20. Develop a content strategy
  21. 21. Link Review:siteexplorer.search.yahoo.com
  22. 22. Use SEO as your foundation
  23. 23. Source: Rand Fishkin for SEO Moz
  24. 24. So, where does social media come in?
  25. 25. How can social media & SEO support each other?
  26. 26. Fresh Content
  27. 27. Quality Links
  28. 28. Traffic
  29. 29. Site Traffic Spikes Over 8,000 inbound links!1st Page Ranking for “blender” Social pages rank for brand search
  30. 30. Source: Adam Singer – www.thefuturebuzz.com
  31. 31. 3 Ways toOptimize Your Social Media
  32. 32. Optimized Blogs1. Keyword Integration  Post title  Categories  Body copy  Anchor text links  URLs  Image, video and alt text  Title tags2. Post great content regularly3. Link the recent posts to your homepage4. Consider the “long tail”
  33. 33. Use blogging tools like Innoblogs tohelp you and your team create searchengine friendly content
  34. 34. Optimized URLs1. Secure vanity URLs on all profiles2. Link your profiles to your website3. Use keywords in your URL that you post (Lose the “http://t.co/6H47Seh” when possible) Now go Google “candleistric”
  35. 35. Optimized Profiles and Updates1. Use keywords in all titles (Facebook, YouTube, LinkedIn, Flickr, etc.)2. Use keywords in “About” area across all social profiles
  36. 36. 5. Data Last Thing
  37. 37. Write quality content. Without it, all these tips are a waste.
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