Lean Startup Zurich- An Introduction to Lean Startup Methodology
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An An Introduction to Lean Startup Methodology for the members of the Lean Startup-Zurich community.

An An Introduction to Lean Startup Methodology for the members of the Lean Startup-Zurich community.

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  • This is the ideas part of the loop
  • Find the balance

Lean Startup Zurich- An Introduction to Lean Startup Methodology Presentation Transcript

  • 1. SAn Introduction to theLean StartupMethodology
  • 2. What?S The Lean Startup Methodology (LSM) is an approach forlaunching products/servicesS Based on Japanese lean manufacturing principlesS The LSM relies on validated learning, experimentation, anditerative product releases to:S Shorten product development cyclesS Constantly measure progressS Gain valuable customer feedback
  • 3. S We have a fast development cycle so that we’re constantlyoffering products/services that customers want.S With LSM you ideally don’t spend too much time/moneycreating things customers aren’t interested in.S Using the LSM you fall fast and fall cheap
  • 4. Why?S We eliminate uncertaintyS We work smarter, not harderS We create orderS With LSM you have the tools to constantly test your vision
  • 5. How?
  • 6. HypothesizeS Step One: Create a hypothesis foryour product or serviceS You might have ideas aboutproduct features or who yourcustomer base isS Nothing has been tested, these arestill ideas
  • 7. BuildS Step Two: Build a basic version of your productS A minimum viable product (MVP) is the versionof a new product which allows a team to collectthe maximum amount of validated learningabout customers with the least effortS PrototypeS WebsiteS Design MockupS Video Describing Your Product
  • 8. MVP
  • 9. MeasureS Step Three: Get your product out there and measure the resultsS Web Page Analytics: How are people interacting with your siteS Videos: Number of views and commentsS Landing Pages: How many people sign up?S User TestingS A/B Testing: What do people respond to?
  • 10. S “Vanity metricsmake you feelgood but don’toffer clearguidance onwhat to do”S Eric Ries, The Lean Startup
  • 11. LearnS Step Four: Take your data and analyze itS What did customers respond to?S What didn’t they respond to?S What created value?S What diminished value?S Does my data validate my hypothesis?
  • 12. Pivot vs. PersevereS Once we’ve analyzed our data we can decide to:S PivotS Something is fundamentally wrong and we need to change ourhypothesisS PersevereS Stay the course and continue on with our existing hypothesis
  • 13. Repeat
  • 14. ResourcesS The Lean Startup by Eric RiesS Theleanstartup.comS Wikipedia: Lean Startup, Validated LearningS Slideshare: Lean Startup Zurich-MVP/Idea Validation
  • 15. Repeat