Lean Startup Zurich- An Introduction to Lean Startup Methodology
SAn Introduction to theLean StartupMethodology
What?S The Lean Startup Methodology (LSM) is an approach forlaunching products/servicesS Based on Japanese lean manufacturing principlesS The LSM relies on validated learning, experimentation, anditerative product releases to:S Shorten product development cyclesS Constantly measure progressS Gain valuable customer feedback
S We have a fast development cycle so that we’re constantlyoffering products/services that customers want.S With LSM you ideally don’t spend too much time/moneycreating things customers aren’t interested in.S Using the LSM you fall fast and fall cheap
Why?S We eliminate uncertaintyS We work smarter, not harderS We create orderS With LSM you have the tools to constantly test your vision
HypothesizeS Step One: Create a hypothesis foryour product or serviceS You might have ideas aboutproduct features or who yourcustomer base isS Nothing has been tested, these arestill ideas
BuildS Step Two: Build a basic version of your productS A minimum viable product (MVP) is the versionof a new product which allows a team to collectthe maximum amount of validated learningabout customers with the least effortS PrototypeS WebsiteS Design MockupS Video Describing Your Product
MeasureS Step Three: Get your product out there and measure the resultsS Web Page Analytics: How are people interacting with your siteS Videos: Number of views and commentsS Landing Pages: How many people sign up?S User TestingS A/B Testing: What do people respond to?
S “Vanity metricsmake you feelgood but don’toffer clearguidance onwhat to do”S Eric Ries, The Lean Startup
LearnS Step Four: Take your data and analyze itS What did customers respond to?S What didn’t they respond to?S What created value?S What diminished value?S Does my data validate my hypothesis?
Pivot vs. PersevereS Once we’ve analyzed our data we can decide to:S PivotS Something is fundamentally wrong and we need to change ourhypothesisS PersevereS Stay the course and continue on with our existing hypothesis