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Explore India: market opportunities for technology companies - Jacob Risgaard Knudsen
 

Explore India: market opportunities for technology companies - Jacob Risgaard Knudsen

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Because of India’s impressive economic growth in recent years, it is becoming more and more interesting for digital companies. There are great opportunities for European technology companies in both ...

Because of India’s impressive economic growth in recent years, it is becoming more and more interesting for digital companies. There are great opportunities for European technology companies in both B2B and B2C.

But how do you enter the Indian market? What are the challenges and opportunities for your company?

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  • Mobile technology - What? - Innovations? - Impact? - As customers?
  • Mobile technology - What? - Innovations? - Impact? - As customers?

Explore India: market opportunities for technology companies - Jacob Risgaard Knudsen Explore India: market opportunities for technology companies - Jacob Risgaard Knudsen Presentation Transcript

  • Explore India Market opportunities for technology companiesPresented by Owlai & Lionpartner
  • 1. Why India?2. How India?
  • Population: 1,21 billionPopulation Growth Rate: 1,58% Life Expectancy: 70 years Sex Ratio: 914 females per 1,000 males Rural vs Urban: 72% vs 28%
  • Yearly at least 120.000 graduates from business schools and 200.000 graduates in engineering
  • More than outsourcing...
  • Digital IndiansMore than 950 million mobile subscriptions 120 million Internet users 60+ million Indians on Facebook
  • Digital India - MarketOnline marketing industry - Internet360 million USD in 2013 opportunities - 14 billion USD in 2015 E-commerce sector - 125-260 billion USD in 2025
  • How - for tech companies Advantages Disadvantages How - Complete ownership - More resources - Branch office, liaison,Own Setup - Control - Regulation pvt ltd etc. Partner - In-it-together - Lack of some control - Revenue share - Lack of control - Potential brandDistribution - Easy (few resources) dilution - Regular exports - Ownership - Lock-in JV - Control - Joint Venture
  • Sales in India• Hierarchy & Decision-making process• Kick-backs• Culture - yes/no, urgency• Go straight to the top...
  • Finding partners• Visit• Build relations• Look upon networks• Any personal recommendations?• Show interest and willingness to invest
  • More• http://india.wsj.com/home-page• http://forbesindia.com• risgaard.blogs.business.dk• twitter.com/risgaardknudsen