Understanding the Brazilian Market - Brian Brisson (US Commercial Service) - Global Cities Initiative
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Understanding the Brazilian Market - Brian Brisson (US Commercial Service) - Global Cities Initiative






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  • These are the categories as defined by the Olympic Committee. Most bids will be announced beginning in 2014 Committee has a strong commitment to sustainable development goals in their procurment process, not only environmental, but also social inclusion.
  • SEBRAE - Brazilian Support Service to Micro and Small Enterprises is a non-profit private organization, resultant from the union of both public and private sectors and the country’s main fostering and research entities. • Its purpose is to support the development of small-sized business activity and to stimulate and strength small Brazilian entrepreneurs through the managerial enhancement of national micro and small enterprises, giving them the best conditions for sustainable development.

Understanding the Brazilian Market - Brian Brisson (US Commercial Service) - Global Cities Initiative Understanding the Brazilian Market - Brian Brisson (US Commercial Service) - Global Cities Initiative Presentation Transcript

  • Understanding the Brazilian MarketLet the U.S. Commercial Serviceconnect you to a world of opportunity.Brian BrissonMinister Counselor for Commercial Affairs
  • Why Brazil?• Almost 200 million consumers with increased purchasing power• Represents half of the economy of Latin America• GDP of $2.5 trillion in 2011 > U.K., Russia or India• Per capita income 45% higher than China and a growing consumer class• Weathered financial crisis better than most markets• Agricultural superpower
  • Why Brazil?• Hosting 2014 World Cup and 2016 Olympic Games• Massive pre-salt offshore oil and gas deposits• FDI in Brazil expanded fourfold between 2005 and 2011, from $163 billion to $660 billion (US is largest investor)• Two-way US-Brazil goods trade > $74 billion in 2011• US exports to Brazil totalled $42.9 billion.
  • Economy still growingGDP Growth Inflation Rate Unemployment Rate Source: IMF
  • U.S. – Brazil Trade Relations Brazil Business Concerns with the United States – Agricultural Supports (cotton, ethanol, soybeans) – Tariff Rate Quotas (sugar, OJ, ethanol) – U.S. Anti-dumping policies U.S. Business Concerns with Brazil – High tariffs (20%) & complicated taxes (Up to 60% FOB) – Enforcement of Intellectual Property Rights – Onerous licensing & regulatory requirements – Transparency & bureaucracy.
  • World Cup 2014 & Olympics 2016: Business Opportunities• 12 Brazilian cities will host World Cup Games Jun-Jul 2014• Rio de Janeiro will host South America’s first Olympic Games Aug- Sept 2016• Will generate numerous trade and investment opportunities in several areas
  • Rio Summer Olympic Games 2016: Estimated investments• From 2010 through 2016, est. US$50 billion • Infrastructure, Construction, Transportation, Public Security, Education & Training, Among Others• Most through Public-Private Partnerships (PPPs) under Brazil’s Growth Acceleration Program (PAC)• Potential suppliers to the Rio Olympic Committee should register at website • http://portaldesuprimentos.rio2016.com/sustentabilidade/
  • What will the Committee Purchase?• Temporary Construction for • Software Sporting Events • Marketing Services• Transportation – Buses, Vans, • Sports Management Systems Private Cars • Cleaning and Laundry Services• Materials and Services for • Video and Broadcasting Equip Sporting Events • Portable Office Equipment• Contracted Services • Other• Catering – Sporting Equipment• Mobile Equipment – Installation Equipment• IT – Cruise Ship Accommodations• Marketing/Branding for Games – Radio Com. Equipment – Public Relations – Marketing Materials
  • World Cup 2014 Investments Hosted by 12 Cities Nationwide• Infrastructure: US$ 51 billion• Stadiums: US$2.7 billion• Airport renewals: US$3 billion• --------------------------------------------• TOTAL: US$56.7 billion
  • Doing Business In Brazil• Is complex!• Requires an intimate knowledge of the local environment, including “Custo Brasil”.• Best done for SMEs through a local agent or distributor.• This is valid whether your company is a bank, a realtor, an engineering firm or any type of industry or service provider.
  • Our ServicesThe World is Open for Your Business.Let the U.S. Commercial Serviceconnect you to a world of opportunity:With offices throughout the United States and in U.S.Embassies and consulates in nearly 80 countries, the U.S.Commercial Service of the U.S. Department of Commerce’sInternational Trade Administration utilizes its globalnetwork of trade professionals to connect U.S. companieswith international buyers worldwide.
  • Our Network of Trade Professionals Opens Doors that No One Else Can. The U.S. Commercial Service provides U.S. companies unparalleled access to business opportunities around the world. As a U.S. Government agency, we have relationships with foreign government and business leaders in every key global market. Our trade professionals provide expertise across most major industry sectors. Every year, we help thousands of U.S. companies export goods and services worth billions of dollars.
  • Our Proven Expertise Makes Doing Business inBrazil Easier.Whether you are looking to make your first export sale or expand toadditional international markets, we have the expertise you need to tapinto lucrative opportunities and increase your bottom line. Trade Counseling. Get the information and advice you need to succeed. Market Intelligence. Target the best trade opportunities. Business Matchmaking. Connect with the right partners and prospects. Commercial Diplomacy. Ensure your products and services have the best possible prospects for success in international markets.
  • State Trade and Export Promotion Grant (STEP) STEP • SBA initiative that funds exporting programs. • Created by Small Business Jobs Act of 2010 • Awards up to $90 million in grants, over three fiscal years.   Goals of STEP • increase number of small businesses that are exporting • increase value of exports for small businesses currently exporting. • These goals build on the President’s National Export Initiative   Small Businesses use STEP Funds to: • participate in IBPs and Certified trade shows • engage with ITA on such Core Services as Gold Keys, trade missions, etc.   CS Brazil has hosted 11 trade missions in the past eight months, including some 40 small and medium-size business delegates. Of these, nearly 30 availed themselves of STEP funds to participate in the missions.
  • 2012 Best Prospects Industrial Equip, Automation & Process Controls Agriculture Equipment Infrastructure & ACE Aerospace & Aviation Information Technologies Automotive Mining Chemicals & Chemical Equip. Telecommunications Civil & Nuclear Electrical Power Cosmetics & Beauty Oil & Gas Defense Equipment Processed Foods Education & Training Renewable Energy Environmental Technologies Safety & Security Financial Services Sports & Recreation Food Processing & Packaging Scientific & Lab Instruments Healthcare , Medical & Services: Professional, Training & Consulting Pharmaceutical/Nutritional Supp. Travel & Tourism Hotels & Restaurants Transportation
  • IBPs 2013International Buyer Program
  • NUSAPARTNERS 47 in Brazil 02 in Paraguay
  • State Representative Offices in Brazil - Florida - Georgia - Michigan - Missouri - Nevada - New Mexico - North Carolina - Pennsylvania - Virginia - Wisconsin - Association for Manufacturing Technology, an MDCP-funded partner - Port of Philadelphia - Port of Houston - Port of New Orleans - V.I.T - Virginia Int’l Terminals
  • Five CS Offices in BrazilBrasilia: Devin Rambo, Principal Commercial OfficerDevin.Rambo@trade.govPhone: 55-61 -3312-7401 / Fax: 55 –61 3312-7656Belo Horizonte: Mauricio Vasconcelos , Commercial SpecialistMauricio.Vasconcelos@trade.govPhone: 55/31/3213-1573 / Fax: 55/31/3213-1575Sao Paulo : Rick de Lambert, Deputy Senior Commercial OfficerRick.deLambert@trade.govPhone: 55-11 5186-7191/ Fax: 55-11 5186-7445Recife: Adierson Azevedo, Commercial SpecialistAdierson.Azevedo@trade.govPhone: 55-81 3416-3075 / Fax: 55-81 3416-3075Rio de Janeiro : Alan Long, Principal Commercial OfficerAlan.Long@trade.govPhone: 55-21 3823-2417 / Fax 55-21 3823-2424
  • Global Cities InitiativeDiversity GlobalLanguage CultureEvolution Creation
  • Global Cities Initiative Role of Cities Immediate Future•Trade & Investment Promotion •Education•Attract Talent •Develop Talent•Leverage Advantages •Exchange Programs•Lower Costs •Leverage Advantages•Technical / Infrastructure •Increase Competitiveness •Technical / Infrastructure
  • Global Cities Initiative Advantages•Diversity•Immigrants – Permanent & Temporary•Infrastructure• Human, Financial & Natural Resources•Education - International Students - Education - Exchange Programs•Technology
  • Global Cities Initiative Steps•Infuse Language and Culture into Technologies andBusiness•Share: TEACH LEARN (2-way street)•Adapt abroad and at home
  • Contact us todayto connect with a world of opportunity.Brian BrissonMinister Counselor for Commercial AffairsU.S. Commercial Service - BrazilPhone: 55-61-3312-7330www.export.gov/Brazilbrian.brisson@trade.gov