Twitter Advertising

Advertising Opportunities for Businesses
presented by:
38 Everett Street | Allston, Massachusetts 02134 | 617-254-5000 | www.OverdriveInteractive.com

About Overdrive Interactive
Overdrive helps companies compete and win in the online space
Integrate:
Social media marketing
Search marketing
Online media
Content and creative
Website and application development
2010 MITX
Interactive Agency of the Year

195 million registered users
2.5 million new user signups a week
30 million active monthly US users now, 100 Million by end 2011
activity is exploding
100 million tweets/day (+ 65% in 3 months)
30% created from mobile
14 million new followings/day
High Level Stats

Twitter Demographics

Why Twitter Users Follow Brands
To get updates on future products
To stay informed about the activities of a company
To receive discounts and promotions
To get updates on upcoming sales
To get a "freebie" (e.g., free samples, coupon)
For fun or entertainment
To get access to exclusive content
To learn more about the company
To show my support for the company to others
To interact (e.g., share ideas, provide feedback)
For education about company topics
Someone recommended it to me
So the company could send me a direct message
38%
32%
31%
30%
28%
26%
25%
25%
23%
20%
14%
14%
10%
Source: Exact Target / Cotweet, June 2010

Who Uses Twitter?
From the Forrester Blog: Posted by ReinekeReitsma on December 31, 2010
Forrester's Technographics® data shows that only 11% of US online consumers Tweet monthly, while more than 84% say that they never Tweet.
Who are these “Tweeps,” and why are they so attractive to Marketers?
People who Tweet monthly or more display many characteristics of early adopters: They are more educated, more likely to own a Smart Phone, more likely to be Male, and more likely to have a higher income.
What makes them unique, and at the same time very interesting for marketers, are their attitudes:
They are heavily influenced by brands. More than 40% of those who use Twitter monthly or more frequently agree with that owning the best brand is important to them — twice the number of total US online consumers!
They spend more money. People who tweet monthly or more report that they spent almost $870 online in the past three months — almost $300 more than the average US online consumer.
They post their opinion - everywhere. Not only are people who tweet monthly or more tweeting about products and services; they are also sharing their opinions much more frequently than the average US consumer, and through a variety of channels.

Advertising: Three Promoted Products
Tweets – Keyword targeted Cost-Per-Click ads in twitter search results.
Accounts – Keyword targeted Cost-Per-Follower ads on user interface
Trends– Flat rate sponsorship, drives 60 million impressions per day.

Promoted Tweets – Cost Per Click
Your Cost-Per-Click Ad

Promoted Accounts – Cost Per Follower
Your Cost-Per-Follower Ad

Promoted Trends – CPM, 60 Million Impressions
Your ad, promoted on Trending Topic conversation stream with video, images or banner.
Link promoted on users login screens under Trending Topics

Promoted Tweets DashboardYour Promoted Tweets campaigns, in real time

Promoted Accounts DashboardImpressions, clicks and follows, as they happen

Promoted Trends DashboardThe detailed before, during and after of your Promoted Trends

Timeline ActivityYour performance on Twitter, Tweet by Tweet

Summary
Cost-Per-Click
Current price varies depending on category
$.50 minimum bid*
Target by keyword
Cost-Per-Follower
Current price base don bids is $1 to $2 per follower
$25,000 minimum spend*
Target by keyword
Flat rate sponsorship
Current price is $80,000+ per day*
Moves the needle driving 65,000,000 impressions per day
Contact Harry J. Gold at 617-254-5000 x 1100 for help launching your Twitter campaign.
* Pricing represents Twitter’s net media costs – Overdrive Interactive creative, media buying and campaign management fees can be quoted upon request.

Thank You
For help with the services described in this deck please contact:
Harry J. Gold
CEO/Managing Partner
Direct 617-254-5000 x 1100
hgold@OverdriveInteractive.com

Twitter Advertising

by Overdrive Interactive

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