Twitter Advertising

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Within Twitter Promoted Products, businesses now have several advertising opportunities such as: Promoted Tweets, Promoted Trends, and Promoted Accounts; all of which are supported by the Analytics dashboard.

For more information, please visit: www.ovrdrv.com

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Twitter Advertising

  1. 1. Advertising Opportunities for Businesses<br />presented by:<br />38 Everett Street | Allston, Massachusetts 02134 | 617-254-5000 | www.OverdriveInteractive.com<br />
  2. 2. About Overdrive Interactive<br />Overdrive helps companies compete and win in the online space<br />Integrate:<br />Social media marketing<br />Search marketing<br />Online media<br />Content and creative<br />Website and application development<br />2010 MITX <br />Interactive Agency of the Year<br />
  3. 3. 195 million registered users<br />2.5 million new user signups a week<br />30 million active monthly US users now, 100 Million by end 2011<br /> activity is exploding<br />100 million tweets/day (+ 65% in 3 months) <br />30% created from mobile<br />14 million new followings/day<br />High Level Stats<br />
  4. 4. Twitter Demographics<br />
  5. 5. Why Twitter Users Follow Brands<br />To get updates on future products <br />To stay informed about the activities of a company <br />To receive discounts and promotions <br />To get updates on upcoming sales <br />To get a "freebie" (e.g., free samples, coupon) <br />For fun or entertainment <br />To get access to exclusive content <br />To learn more about the company <br />To show my support for the company to others <br />To interact (e.g., share ideas, provide feedback) <br />For education about company topics <br />Someone recommended it to me <br />So the company could send me a direct message<br />38%<br />32%<br />31%<br />30%<br />28%<br />26%<br />25%<br />25%<br />23%<br />20%<br />14%<br />14%<br />10%<br />Source: Exact Target / Cotweet, June 2010<br />
  6. 6. Who Uses Twitter?<br />From the Forrester Blog: Posted by ReinekeReitsma on December 31, 2010<br />Forrester's Technographics® data shows that only 11% of US online consumers Tweet monthly, while more than 84% say that they never Tweet.<br />Who are these “Tweeps,” and why are they so attractive to Marketers? <br /><ul><li>People who Tweet monthly or more display many characteristics of early adopters: They are more educated, more likely to own a Smart Phone, more likely to be Male, and more likely to have a higher income.</li></ul>What makes them unique, and at the same time very interesting for marketers, are their attitudes:<br /> They are heavily influenced by brands. More than 40% of those who use Twitter monthly or more frequently agree with that owning the best brand is important to them — twice the number of total US online consumers!<br /> They spend more money. People who tweet monthly or more report that they spent almost $870 online in the past three months — almost $300 more than the average US online consumer.<br /> They post their opinion - everywhere. Not only are people who tweet monthly or more tweeting about products and services; they are also sharing their opinions much more frequently than the average US consumer, and through a variety of channels. <br />
  7. 7. Advertising: Three Promoted Products<br />Tweets – Keyword targeted Cost-Per-Click ads in twitter search results. <br />Accounts – Keyword targeted Cost-Per-Follower ads on user interface<br />Trends– Flat rate sponsorship, drives 60 million impressions per day. <br />
  8. 8. Promoted Tweets – Cost Per Click<br />Your Cost-Per-Click Ad<br />
  9. 9. Promoted Accounts – Cost Per Follower<br />Your Cost-Per-Follower Ad<br />
  10. 10. Promoted Trends – CPM, 60 Million Impressions<br />Your ad, promoted on Trending Topic conversation stream with video, images or banner.<br />Link promoted on users login screens under Trending Topics<br />
  11. 11. Promoted Tweets DashboardYour Promoted Tweets campaigns, in real time<br />
  12. 12. Promoted Accounts DashboardImpressions, clicks and follows, as they happen<br />
  13. 13. Promoted Trends DashboardThe detailed before, during and after of your Promoted Trends<br />
  14. 14. Timeline ActivityYour performance on Twitter, Tweet by Tweet<br />
  15. 15. Summary <br />Cost-Per-Click<br />Current price varies depending on category<br />$.50 minimum bid*<br />Target by keyword<br />Cost-Per-Follower<br />Current price base don bids is $1 to $2 per follower<br />$25,000 minimum spend*<br />Target by keyword<br />Flat rate sponsorship<br />Current price is $80,000+ per day*<br />Moves the needle driving 65,000,000 impressions per day<br />Contact Harry J. Gold at 617-254-5000 x 1100 for help launching your Twitter campaign.<br />* Pricing represents Twitter’s net media costs – Overdrive Interactive creative, media buying and campaign management fees can be quoted upon request.<br />
  16. 16. Thank You<br />For help with the services described in this deck please contact:<br />Harry J. Gold<br />CEO/Managing Partner<br />Direct 617-254-5000 x 1100<br />hgold@OverdriveInteractive.com<br /> <br />

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