Small Business Technology Summit 2011

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"Use Online Marketing To Date Your Leads & Marry Your Customers"

Stop yawning (because you think you know it all). Stop crying (because you’re so frustrated). One of the most powerful ways to nurture leads, build relationships with your customers and find new customers is through online marketing. This includes social media, web sites, email marketing and blogs.

In this session experts discussed best practices, tips and insight on how to leverage online marketing to truly boost business.

Ja-Nae Duane (@TheSunQueen), Director of Social Media at Overdrive Interactive spoke at the Small Business Technology Summit on October 18th, 2011. You can download the slides from her presentation here!

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  • http://www.flickr.com/photos/rustumlongpig/4029147039/
  • Before you do anything, identify your target personas. What is their role? What are their goals? What do they care about? What is stopping them? Where do they hang out?
  • Just as at a cocktail party, listen to the conversation before joining it to make sure it is the right place for you.
  • Message alignment +engagement = sales conversion
  • Create a methodology. Weave your message with the customer need to create valuable engagement.
  • Match capabilities to needs in order to find effective solutions for your potential customers
  • Small Business Technology Summit 2011

    1. 1. Use Online Marketing To Date Your Leads & Marry Your Customers Ja-Nae Duane:
    2. 2. Create Your Sales Funnel
    3. 3. Identify Target Personas
    4. 4. Listen
    5. 5. Make Your Message Clear
    6. 6. Weave Your Message
    7. 7. Where Opportunity Lies Buyer Needs Your Capabilities
    8. 8. Every Customer is Different
    9. 9. Things We Value Take Time to Build
    10. 10. Measure Success
    11. 11. /TheSunQueen /OverdriveInteractive @TheSunQueen @Ovrdrv http://ow.ly/70r4YLet’s Connect!

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