f8 2011 Facebook Update for Businesses

F8 Updates: New In Facebook
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Introduction
Explore changes to the following features and how they impact your business.
Platform updates:
News Feed
Ticker
Timeline
Interactions with entertainment:
Hulu
Netflix
Spotify
News Sources

A Smarter News Feed
One smart feed that consolidates all stories into one stream.
No longer have “Top Stories” and “Most Recent” feeds.
Blue triangle on each post will allow users to classify content as a “Top Story.”
Clicking on this corner will mark or unmark this content as such.
If users log in to Facebook frequently, the news feed will reflect all content organized in chronological order.

“Real-Time Ticker”
The news ticker appears in the top right-hand side of the home page, above the chat section.
These are real-time updates from friends of users.
By clicking on an item in the ticker, a hover window will pop up that allows users to interact with that content instantly.

News Feed &Ticker for Business
News Feed
Users have control.
Brands with boring or irrelevant updates will have lower visibility.
Ticker
See all interactions with businesses, including:
How your friends are interacting with businesses.
The content businesses are posting.
Businesses Recommendation:
Post great, relevant content
Focus on engagement beyond “liking”

Larger Photos in News Feed
Photos tend to be popular content, so they will be featured prominently in the news feed.
Offer users a more visually appealing stream of information.
Post more photos to be highlighted in users news feeds.

Timeline: The New Profile

“The Entire Story of Your Life”
All past content for each user will be resurfaced.
User information will be featured in a “scrapbook” format.
All info in one place leads to an easier viewing experience.
While the social network will algorithmically pull this content, users can also add information they deem fit with the “Way Back” section.

Video: Timeline
Here is the complete video about Timelines from the f8 Conference:

Timeline: For Your Business
Integrate your brand into users’ interaction with Facebook.
The Timeline increases the focus on businesses being publishers.
Must produce worthwhile content.
Engage users frequently.
Highly probable that Timeline will roll-out for businesses.
The Timeline will tell a business’ entire story.
Must curate content to highlight a business’ best moments.

Open Graph & Beyond the “Like”

Open Graph
Open Graph is an API for developers to create applications to connect with the Facebook timeline.
Apps only have to ask to share your information once.
Increases the amount of activity shared.
Users can now go beyond liking, and can “read” books, “watch” movies and “listen” to music.
Facebook deems this “Lightweight activity” and it will primarily fill the Ticker.

Graph Rank
Similar to Edge Rank, Open Graph applications will have Graph Rank.
Graph Rank gives prominence to information users are engaged with.
E.g. if you interact with music content, you will receive more music content .
Curates content based on friend lists.
Analytics are available within Facebook for your Graph Rank.

“Watch” Movies,“Listen” to music and “Read” the News
Partnerships with Netflix, Hulu, Spotify and News Sources allow users to engage with these partners through a canvas application.
Primarily shown in the Ticker.
Users may explore new shows, movies, music and news through their friends’ activities.

Beyond the Like for Your Business
Create an app for users to integrate into their timelines.
Content must have value for consumers and their friends.
No longer about “Likes.”
Use other verbs.
For example, if a consumer posts an update about a run they just took, that’s a prime opportunity for Nike.

For More Information
Read the Full Overdrive Blog Post on each topic:
News Ticker, Photos & News Feed
Timeline
Open Graph
Social News
Music/Video
For Businesses

Copyright Overdrive 2010 – Confidential Material – Unauthorized Duplication or Distribution is Strictly Prohibited
Thank You
For copies of this presentation or more information please contact:
Overdrive Interactive
(617) 254-5000
Visit Us:
Explore: www.OverdriveInteractive.com
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Learn: www.OverdriveInteractive.com/Blog

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f8 2011 Facebook Update for Businesses

by Overdrive Interactive on Sep 27, 2011

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f8 2011 Facebook Update for Businesses — Presentation Transcript