LinkedIn Company Update


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The ‘Follow Company’ button has been around for a year and a half and tens of millions of professionals now follow over 2 million companies on LinkedIn. While following companies has always helped users access their favorite companies easily, now users will be able to interact with the companies they follow even more.

Now, on LinkedIn, you can like, comment on and share Company Status Updates.

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  • LinkedIn Company Update

    1. 1. LinkedIn Company Profile Update<br />38 Everett St | Allston, Massachusetts 02134 | 617-254-5000 |<br />
    2. 2. LinkedIn Company Updates<br />
    3. 3. Introduction<br />New LinkedIn Company Updates:<br />Let’s LinkedIn members see breaking news about a company, employee moves, relevant job opportunities or the latest on their products and services<br />includes multimedia content<br />you’ll now start seeing status updates shared by the company in your homepage news feed<br />For example, followers of Rackspace Hosting can now keep track of the latest developments in web hosting and cloud computing<br />Source:<br />
    4. 4. What’s new for companies?<br />Companies can share the latest on the company directly to all of their followers on their company page’s “Overview” tab.<br />Must have an admin of the page and set the page to “Designated Admins Only”<br />Status updates can be up to 500 characters long and can support URLs with multimedia as well<br />Any LinkedIn member can comment, like or share your Company’s status update<br />Builds engagement with customers, potential employees, and prospects alike<br />Source:<br />
    5. 5. What’s new for companies?<br />This is an example of what it looks like in the news feed of a LinkedIn member that follows your company:<br />Their interactions with your company posts can be seen by their networks<br />Exposes your company to a greater audience<br />Source:<br />
    6. 6. Metrics<br />You can also view metrics on company updates to see what members found engaging:<br /><ul><li>You can relate these metrics to the ones on the analytics tab to optimize your company conversation</li></ul>Source:<br />
    7. 7. More information<br />The Overview tab is restricted to showing the most recent 20 posts. This will include status updates, any job opportunity, new hires etc…<br />Once a status update becomes the 21st post, it will be removed from the feed.<br />Presently, there is no ability to go back to old posts or the metrics related to those posts.<br />Company Updates will support URL links that are images/videos. The Administrator will be able to preview the image/video thumbnail and associate a Title and Description to it.<br />Posts can be up to 500 characters (including spaces) and Titles can be up to 250 characters (including spaces).<br />URLs will be automatically shortened with the LinkedIn URL shortener.<br />
    8. 8. Follow Overdrive Interactive on LinkedIn!<br />Click here!<br />
    9. 9. Additional Overdrive Interactive LinkedIn Info:<br />LinkedIn Company Updates: Finally!<br />LinkedIn Gives College Students New Ways to Prove Themselves to the Professional World<br />How To Use LinkedIn In Your Social Media Strategies<br />LinkedIn Launches a Developer Platform with Social Plug-In Capabilities<br />How To Manage LinkedIn Groups Effectively to Gain New Members and Keep the Old<br />How to Set Up a LinkedIn Group<br />Your Social Stream Through a Professional Lens<br />At Last LinkedIn Reveals Self-Service PPC Ads<br />
    10. 10. Copyright Overdrive 2010 – Confidential Material – Unauthorized Duplication or Distribution is Strictly Prohibited<br />Thank You<br />For copies of this presentation or more information please contact:<br />Overdrive Interactive<br />(617) 254-5000<br />Visit Us:<br />Explore:<br />Fan:<br />Learn:<br />