Google Gallery (May 2014 Version)

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From simple text results, to blended results, and, finally, the Knowledge Graph, Google has gone through a number of transformations since its 1998 inception. Overdrive Interactive has created a visual timeline of the search engine’s evolution, which we call the Google Gallery. This presentation is available as a free PDF from Overdrive's website, at http://www.ovrdrv.com/google-gallery.

The gallery illustrates examples of 54 different types of Google search results, including:
- The basic text-only results page
- Blended results with autocomplete
- Universal search
- The Knowledge Graph, Knowledge Panel and OneBox
- Flight times, movie listings, event schedules, math equations
- And much more!

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Google Gallery (May 2014 Version)

  1. 1. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com Google Gallery 16 Years of Search Results
  2. 2. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 1 Google Gallery: 16 Years of Search Results The “Google Gallery,” as compiled by Overdrive Interactive, is a visual portrayal of the evolution of Google’s search results page. From Google’s 1998 incorporation to present day in June 2014, we attempted to apply a timeline to the rollout of various features seen on the results page. All data and images in this presentation were captured on or prior to May 5, 2014. We recognize that Google is constantly changing its results page and, as such, items in this presentation are subject to change. Acknowledgements Garret Weigel Bentley University Dylan Turk Boston University Samantha Hill Simmons College Erik Connolly Lassell College Harry Gold CEO & Managing Director -- Overdrive Interactive Jesse Shapiro Search Specialist -- Overdrive Interactive Sunaina Basu Tufts University Max Levitin Tufts University
  3. 3. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 2 Evolution: Timeline of Search Results and Features
  4. 4. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 3 2001 2014 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1998 Basic Search Results * *This date represents Google’s formal incorporation; the search engine was originally a research project started in 1996 Basic Results Page
  5. 5. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 4 2001 2014 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1998 Images Basic Search Results Image Results
  6. 6. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 5 2001 2014 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1998 Images Did You Mean? Basic Search Results Did You Mean?
  7. 7. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 6 2001 2014 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1998 Images Did You Mean? News Basic Search Results News
  8. 8. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 7 *Formerly free; currently paid 2001 2014 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1998 Images Did You Mean? News Products Basic Search Results Products*
  9. 9. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 8 2001 2014 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1998 Images Did You Mean? News Stock Quotes Products Basic Search Results Stock Quotes
  10. 10. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 9 2001 2014 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1998 Images Did You Mean? News Stock Quotes Local Listings Products Basic Search Results Local Listings
  11. 11. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 10 2001 2014 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1998 Images Did You Mean? News Autocomplete Stock Quotes Local Listings Products Basic Search Results Autocomplete
  12. 12. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 11 2001 2014 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1998 Images Did You Mean? News Autocomplete Stock Quotes Local Listings Organic Sitelinks Products Basic Search Results Organic Sitelinks
  13. 13. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 12 2001 2014 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1998 Images Did You Mean? News Autocomplete Stock Quotes Local Listings Organic Sitelinks Products Basic Search Results Video Video Results
  14. 14. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 13 2001 2014 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1998 Images Did You Mean? News Autocomplete Stock Quotes Local Listings Organic Sitelinks Weather Products Basic Search Results Video Weather
  15. 15. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 14 2001 2014 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1998 Images Did You Mean? News Autocomplete Stock Quotes Local Listings Organic Sitelinks Weather Sports Scores Products Basic Search Results Video Sports Scores
  16. 16. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 15 2001 2014 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1998 Images Did You Mean? News Autocomplete Stock Quotes Local Listings Organic Sitelinks Weather Sports Scores Movie Times Products Basic Search Results Video Movie Times
  17. 17. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 16 2001 2014 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1998 Images Did You Mean? News Autocomplete Stock Quotes Local Listings Organic Sitelinks Weather Sports Scores Movie Times Universal Search Products Basic Search Results Video Universal Search
  18. 18. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 17 2001 2014 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1998 Images Did You Mean? News Autocomplete Stock Quotes Local Listings Organic Sitelinks Weather Sports Scores Movie Times Universal Search Products Basic Search Results Video Voice Search Voice Search
  19. 19. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 18 2001 2014 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1998 Images Did You Mean? News Autocomplete Stock Quotes Local Listings Organic Sitelinks Weather Sports Scores Movie Times Universal Search Google Instant Products Basic Search Results Video Voice Search Google Instant
  20. 20. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 19 2001 2014 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1998 Images Did You Mean? News Autocomplete Stock Quotes Local Listings Organic Sitelinks Weather Sports Scores Movie Times Universal Search Google Instant Products Search by Image Basic Search Results Video Voice Search Search by Image
  21. 21. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 20 2001 2014 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1998 Images Did You Mean? News Autocomplete Stock Quotes Local Listings Organic Sitelinks Weather Sports Scores Movie Times Universal Search Google Instant Knowledge Graph Introduction Products Search by Image Basic Search Results* Video Voice Search Knowledge Graph Introduction
  22. 22. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 21 2001 2014 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 1998 Images Did You Mean? News Autocomplete Stock Quotes Local Listings Organic Sitelinks Weather Sports Scores Movie Times Universal Search Voice Search Google Instant Knowledge Graph Introduction Products Search by Image Knowledge Graph Expansion Basic Search Results* Video Knowledge Graph Expansion
  23. 23. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 22 Knowledge Panel & OneBox
  24. 24. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 23 Information Box Blended ResultsKnowledge Panel
  25. 25. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 24 Company Overview • Company description that appears to be pulled from Wikipedia Content of the Knowledge Panel: Information Available as a OneBox • Relevant, frequently searched information specific to the target entity • Items change based on type of entity (e.g. organization, celebrity, geography, entertainment, etc.) Recent Posts • Content recently posted in Google+ “People also search for” • Entities in the same or similar market Anatomy of the Knowledge Panel
  26. 26. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 25 Information Box Blended ResultsOneBox – Stock Information
  27. 27. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 26 Information Box Blended ResultsOneBox – Phone Number
  28. 28. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 27 Information Box Blended ResultsOneBox - Executive
  29. 29. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 28 Information Box Blended ResultsOneBox - Headquarters
  30. 30. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 29 Information Box Blended ResultsOneBox - Founders
  31. 31. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 30 • Corporation • Local Business • Country • State • City • VIP • Sports Teams • Landmarks • Movies • Vehicles • TV Shows • Illnesses • Foods • Music • etc. Types of Info Boxes And all have similarly corresponding OneBoxes Types of Knowledge Panels & OneBoxes
  32. 32. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 31 • Corporation • Local Business • Country • State • City • VIP • Sports Teams • Landmarks • Movies • Vehicles • TV Shows • Illnesses • Foods • Music • etc. Types of Info Boxes And all have similarly corresponding OneBoxes Types of Knowledge Panels & OneBoxes
  33. 33. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 32 Carousel
  34. 34. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 33 • Restaurants • Events • Points of Interest • Colleges • Sports Rosters • Hotels • Nightlife • Landmarks • Books • TV/Movie Cast & Crew • Movies & Related Movies • Movies By Actor • etc. Types of Carousels Carousels appear to take the place of OneBoxes where more than one potential answer is appropriate Types of Carousels
  35. 35. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 34 Knowledge Graph Listings: Conversions, Calculators & Utilities
  36. 36. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 35 Conversion Box
  37. 37. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 36 • Weight/Mass • Temperature • Length • Speed • Volume • Area • Fuel consumption • Time • Digital Storage • Currency • Language • etc. Types of Conversions Pounds to kilograms 100 mph to feet per second 100 usd to eur city in spanish 100 degrees fahrenheit in celsius 100 gallons to tablespoons 100 miles to kilometers 100 sq miles to acres 100 mpg to km/liter 20 years to hours 1 gigabit to megabyte Types of Conversion Boxes
  38. 38. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 37 Calculation Box – Calculator
  39. 39. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 38 Calculation Box – Formulas
  40. 40. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 39 Calculation Box – Graphing Calculator
  41. 41. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 40 Utility Box – Timer
  42. 42. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 41 Utility Box – Travel / Distance Calculator
  43. 43. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 42 Utility Box – Sunrise / Sunset Time
  44. 44. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 43 Utility Box – World Time
  45. 45. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 44 Utility Box – Local Weather
  46. 46. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 45 Utility Box – Flight Info.
  47. 47. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 46 Utility Box – Snow Conditions
  48. 48. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 47 Listings Box – Soundtrack
  49. 49. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 48 Listings Box – Movies
  50. 50. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 49 Listings Box – Movie Showtimes
  51. 51. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 50 Listings Box – Sports Results
  52. 52. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 51 Listings Box – Sports Standings
  53. 53. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 52 Listings Box – Flights
  54. 54. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 53 Snippets Boxes
  55. 55. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 54 News
  56. 56. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 55 Illnesses
  57. 57. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 56 Literature
  58. 58. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 57 Politics
  59. 59. © OVERDRIVE INTERACTIVE | 2014 | ovrdrv.com 58 Overdrive Interactive Digital Marketing + Social Media Marketing + Search Marketing (SEO and SEM) + Online Media Planning, Buying and Management + Website and Application Development + Digital Creative Services + Inbound Marketing + Email and Marketing Automation Management Take action and see why some of the world’s leading brands turn to Overdrive Interactive to launch, manage and measure their online marketing channels: Call Us: 617-254-5000 Email Us: info@overdriveinteractive.com Visit Us: www.ovrdrv.com Like Us: www.facebook.com/overdriveinteractive Follow Us: www.twitter.com/ovrdrv Download this guide: www.ovrdrv.com/google-gallery NEED HELP WITH YOUR DIGITAL MARKETING?

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