In just one month Google+ illustrated exponential growth reaching 20 million users in early August 2011. Following this event, Google removed several business accounts from Google plus (such as Ford and Sesame Street), but left other brands such as Mashable (because it transferred the brand to a person – Pete Cashmore) to play in beta. Though there has been an announcement that Google+ will be open to the public shortly, many businesses are wondering when they can create their own proper business page. Let’s explore the importance of preparing your brand for that eventuality and some things you can do in the mean time to prepare.
So why should your brand really care about being on another social platform anyway? Is this just another channel for engagement? Well, if you care about your company’s online reputation and its search ranking, consider these downloading our PDF.