More Options = More Clicks? Sitelinks launched in 2009 to: Increase amount of information within ad space Increase relevancy for user Increase click volume On average, Google says the CTR is about 30% higher for ads with sitelinks than for those without. Up to 6 sitelinks can be displayed in one ad Must be in position 1 or 2 of SERP Sitelinks perform well, but Google always asks: “How can we make this better?” 2 .
Sitelink FormatsNormal Ad with Sitelinks:Normal “side” SERP ad with text below headline:Images courtesy: searchenginewatch.com 3 .
The “Hybrid” Sitelink Ad: Cool! How can I get these for my client/business? First, You must have sitelinks enabled. Sitelinks must also appear in position 1 or 2 Google: “Account must contain active ads closely related to your sitelinks” In other words: Great relevancy, CTR, and quality scores Can I see associated metrics specifically for these new sitelinks? Currently, there is no way to segment these from normal sitelinks within AdWords; may be a future release. Image courtesy: searchenginewatch.com 4 .