Taking Advantage of Facebook Timeline for Brands- 15 Minute Webinar

Taking Advantage of Facebook Timeline for Brands in 15 minutes Presented by .

Got Questions?• Submit Questions:• Via the GoToWebinar “Questions” Box• Twitter: @ovrdrv or #timelinechat• Join Our Google+ Hangout Afterwards 2 .

Overdrive: Integrated Online Marketing Agency Search Engine Optimization Search Engine Analytics Marketing Marketing Online Automation, Advertising, Email Media Marketing, etc. Creative, Social Media, Website Design Blogs 3 .

Overdrive Clients 4 .

Presenters: Ja-Naé Duane Jill Jankowski Director, Social Media Social Media Specialist Overdrive Interactive Overdrive Interactive @TheSunQueen @icanhazjill 5 .

Facebook Stats .

7Source: minutesteak.co.uk .

CHART OF THE DAY:Facebook’s Unbelievable Effect on The Rest of the Web (June 24, 2011) 8 .

How to Activate Timeline for Pages .

Activate Timeline for Pages1.2. 10 .

Activate Timeline for Pages 11 .

Activate Timeline for Pages 12 .

Cover Photo .

Creating and Uploading a Cover Photo 14 .

Cover Photo Dimensions Source: http://www.skandnet.com/newsletter/new-facebook-pages-timeline-size-recommendations-for-perfect- images-every-time 15 .

Cover Photo 16 .

“About” Section .

The “About” Section 18 .

Optimizing the “About” Section 19 .

Optimizing the “About” Section “Places” Page Regular Page 20 .

Apps – How are they Different in Timeline? .

Apps – How are they Different in Timeline? 22 .

Apps – How are they Different in Timeline? Before After 23 .

Apps – How are they Different in Timeline?Source: http://www.skandnet.com/newsletter/new-facebook-pages-timeline-size-recommendations-for-perfect-images-every-time 24 .

Apps – How are they Different in Timeline? 25 .

Messaging – Talk Privately with Your Fans .

Messaging – Talk Privately with Your Fans 27 .

Messaging – Talk Privately with Your Fans 28 .

The Core of Timeline: Your Posts and Activity .

The Core of Timeline: Your Posts and Activity 30 .

The Core of Timeline: Your Posts and Activity 31 .

The Core of Timeline: Milestones 32 .

The Core of Timeline: Pin It 33 .

The New Admin Panel .

The New Admin Panel 35 .

Best Practices for Timeline .

Storytelling through Milestones 37 .

Always on Top 38 .

Behind-the-Scenes 39 .

Make the Most of Apps 40 .

Emphasize Visualization 41 .

Questions and Discussion .

http://www.facebook.com/overdriveinteractive 43 .

Upcoming Overdrive Events Jane Maas “The Art of Advertising” March 15th, 5:30 PM http://www.ovrdrv.com/janemaas NEDMA Marketing Technology Summit March 21, Boston Common Hotel http://www.nedma.com“Opportunities in Online Advertising” Webinar Date and Time TBA 44 .

Please fill out the online evaluation! 45 .

Thank you!Moderator: Louis GudemaOverdrive Interactive, Vice President of Business Developmentlgudema@overdriveinteractive.comP: 617-254-5000, x1103 46 .

Thank You .

Taking Advantage of Facebook Timeline for Brands- 15 Minute Webinar

by Overdrive Interactive

Accessibility

Categories

Upload Details

Usage Rights

1 Embed 30

Statistics