1. OMAR VIGETTI
Mobile.:54 911 3650 8415
e-mail: omar.vigetti@oracle.com
Skype: omar.vigetti Twitter: @ovigetti
Linkedin : ar.linkedin.com/in/omarvigetti/
Skills
Professional with +25 years experience implementing Omnichannel operations ( full cycle, differents methodologies) B2B
-B2C . Led teams of +50 people and managed budgets of $3M-10M with strong international exposure ( specially for LATAM
markets), with experience in different vertical industries (retail,fashion, agroindustrial, CPG, Banking, packaging, ports) as
well as IT ( software & infrastructure)
Special focus on Customer Experience: eCcommerce, CRM, Loyalty, BI, Knowledge Base, social media, digital branding,
mobile, BigData monetization.
Specialties:Customer Experience, eCcommerce, Social Media, Mobile, BigData Monetization, BI, ,Logistics &
Operations,Brand & Product Management, Project Management, Program Manager, Pre-Sales, Business Development, Sales,
International Trade, P&L Management.All of this, specially for LATAM Markets
Expertise in implementation Customer Experience Projects ( full cycle ) including e-commerce + CRM projects, solution
architecture. functional and non functional, integrations with ERP and CRM) + Innovation Projects.
Platforms: #ATG, #ENDECA, #ELOQUA, #RIGHTNOW, #SRM, #RESPONSYS, #SIEBEL LOYALTY & MARKETING,
#RTD, #OPA, #COMPENDIUM, BLUEKAI, #WEBCENTER SITES, #WEBSPHERE, PORTALS JDe (B2B), HYPERION,
VTEX, Oracle (Financial, SCM, OTM), EMPAC (EAM), Curator, Joomla, Wordpress, some mobile platforms.
Industries: #Retail, #Banking,#CPG, #Utilities, #Telecomm,#Insurance, Financial services, #Wholesale,#Agroindustrial,
Packaging, Ports.
Areas with strong expertise:
#e-commerce,#Customer Experience,#Digital Business Transformation, #social media, #mobile, #analytics & Reporting,
#BigData Monetization, #Digital Marketing, #Business optimization, #Process improvement #Cloud computing # Data
integration #SOA #Innovation #DNA clients
CORPORATE CAREER SUMMARY
• ORACLE – Customer Experience Solutions Architect 01/2014 – Actual
As Solutions Architect help to develop solutions that help our customers to align their business objectives with the
technology initiatives ( my focus are CX apps). My job consist in working together with the presales / sales áreas in the
definition of solutions to achieve a right mapping from the client’s business requirements. This is done through the
architecture work and the objective is to get the best solution for the client in terms of cost, completeness and
functionality and add value at the Deal ( in terms of Solutions & Budget).
My focus is: Customer experience ( ie. #eCommerce, #Mobile, #Social, #BigData, #CRM, #MDM,
#automation,#machines)
Industries: Retail, Banking, Telecom, CPG.
• VTEX – eCommerce & Digital Experience Manager (Interim Manager) 08/2013 –
01/2014
Founded in 1999, VTEX is leader in Technology for e-commerce and a pioneer in software commerce as a service
(SaaS) in Brazil. Present in Sao Paulo and Rio de Janeiro, as well as an office in Buenos Aires - Argentina - Chile &
Colombia.VTEX has over 450 active clients, performing in various sectors, e.g. Automotive Accessories, Food and
Beverages, Arts and Antiques, Sports Equipment, Boats and Accessories, Baby & Co., Toys and Games, Home &
Decor, CDs, Construction and Tools, Cosmetics and Perfumery, Electronics, Sports and Leisure, Flowers, Baskets &
Gifts, Photography, Musical Instruments, Department store, Fashion and Accessories, Pet Shop, Health, Mobile
Phones, among others. Clients like Walmart Brazil, Nokia, Polishop, Sephora, Daslu.
• GRUPO CAÑUELAS – E-commerce Corporate Manager – 10/2010 –
07/2013
Grupo Cañuelas is one of the world´s leading food & beverages producers . Moreover, it has been producing
and marketing vegetable crude oil, pasta, crackers and many CPG categories for the last 12 years; besides grain
origination, packaging producer and have their own terminal port. Besides, Grupo Cañuelas is owner of
different fashion brand companies ( i.e. Vitamina, UMA,Terapia, Chimmychurry). I lead a Team who has
developed all the phases of the implementation project ( previously to prepare RFP) –scope, definition,
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2. testing,go live-, review process & databases, etc.. (ERP JDe, Hyperion CRM, B2B portals, Magento e-
commerce platform, own mobile apps and Analytics).
• LATINVIA SA – Sales & Operations Director -LATAM - 07/2008 -
09/2010
Implementation e-commerce platforms (Cloud ). I lead a team to develop the LATAM strategy ( Partners
training –sales/implementation/support ), implement projects in LATAM, support (Level 2) and improve the
LATAM operations process with Partners . Besides with develop for clients, a integration with SalesForce
(CRM).
• E-commerce, Digital & BI Consultant / Interim Manager - 01/2000 -
06/2008 My job was addressed to areas such ERP/CRM/SCM improvements, e-commerce, BI,
Analytics.Besides training to prepare documentation in each sale phase ( like Site studies, RFP documentation,
methodology documentation, etc..) Clients ( partial list):
- Neuralsoft SRL (Argentina) –software
- Pronto Wash SA (Argentina) –retail
- FOGABA ( Argentina) –financial-
- Electrochance (Argentina) –software
- Pharmion Inc (USA)-pharma
- S1 Corp Inc. (USA)-software
- Alfombras del Sur SA (Paraguay) –industry-
• TSW-INDUS Inc. ( ABB Company) - Latin America Prof. Services Director (USA) -
03/1995 - 12/1999
40 Latam Clients – EAM Implementation ( enterprise asset management)
♦ Managed different projects in Latin America, Caribbean, and USA for companies such as Brahma (brewing),
Albras (mining), Phelps Dodge(Mining), EEPPM (power, gas, and telecom), Camuzzi (Gas), MIM(mining),
TVA (Energy), CMPC (Pulp&Paper), SIMSA (Mining).
♦ Managed alliances with Oracle, PeopleSoft, D&T and Local Distributors & Agents in LATAM
• Citicorp Nelson Hurst Plc –Financial Institutions Manager - 08/1993 - 02/1995
57 Banks clients South America – Direct Sales – 5 countries supported.
♦ Helped start the company in South America.
♦ Developed network for banks that sold insurance and re-insurance products to Citicorp.
♦ Called on local banks for courtesy calls, closing contracts, and performing training.
♦ Built strong alliances with 55 South American banks including Citicorp branches.
♦ Generated revenues of $1.5M.
♦ Developed projects in the region for clients such as Aluar, Zapla, and Citibank.
♦ Managed profit and loss, generating earnings every year.
• Banco BICA SA. - 10/1985-
07/1993
CAPITAL MARKETS MANAGER 01/90 – 07/93
♦ Managed debts with public offerings and Euro CD in USA.
♦ Worked with Bica Stockbroker S.A. under Argentinean law.
♦ Prepared IPO process for private corporations and governmental companies which were privatized.
♦ Built strong international bank alliances.
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3. RETAIL BUSINESS MANAGER 10/85 – 12/89
♦ Developed and managed a sales team of up to one hundred people.
♦ Increased sales of services (credit card, insurance, and travel) helping bank cover 80% of its costs in three
years.
• Banco de Santa Fe SA – Account executive 08/1980 - 09/1985
Education, Training & Languages
♦ CPA/MBA, Universidad Católica, Buenos Aires, Argentina. December 1986.
♦ PhD in Capital Markets, Universidad Catolica - Stock Exchange Foundation, Buenos Aires, Argentina.
December 1987.
♦ PhD in Organizational Development, Universidad Diego Portales, Santiago, Chile. December 1996.
♦ Entrepreneurship Program, Babson College, Boston (MA)-US, October 1999.
♦ Fluent in English, Portuguese, Spanish, and basic knowledge in Italian.
♦ 70 seminars in PM, Finance, P&L.
♦ PM course at American Management Assoc.
Activities & Publications
♦ Guest Speaker in Brazil, Chile, Colombia, Mexico, Peru, and USA regarding economy business strategies, e
Business, e-commerce, IT Strategies, in the region.
♦ Published seven papers by Professional Association of Economics.
♦ Member of Committee Project of FinanTIC ( an organization created by CESSI to help Tech Companies at
South Cone).
♦ Coordinator of EmpreTIc ( Entrepreneurship Program ( developed by CESSI -IT Chamber in Argentina- ).
♦ Member of Committee of Innovation IT Buenos Aires Province.
♦ Director and Professor Guest of E-commerce Diplomate –(ILCE) E-Business Latam Institute.
♦ Member of CABASE ( Internet Chamber in Argentina).
♦ Member of ACTI & CUTI Groups ( Chile & Uruguay).
♦ Innovation Club Chile.
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