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Getting started with Social Media
 

Getting started with Social Media

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Covers: What is social media? Social media sites and tools. Integrating social media into your existing marketing plan.

Covers: What is social media? Social media sites and tools. Integrating social media into your existing marketing plan.

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    Getting started with Social Media Getting started with Social Media Presentation Transcript

    • Introduction to Social Media Presented by Melissa D’Aloia & Dana Kazel
    • Agenda
      • What is social media?
      • Social media sites
      • Social media tools
      • Building social media into your marketing plan
      • Social media case studies
    • What is social media?
      • Web sites and online tools used to publish, share, and spread conversations.
    • Social Media Tracks Listening and mining social media conversations for insights on brand presence Engaging customers through social media
    • Using Social Media for Research
      • Listen to what customers are saying
      • Listen to what competitors are saying
      • Identify opportunities to provide new/better services and/or products
      • Curb negative publicity from spreading
    • Engagement
      • Build brand loyalty and customer relationships
      • Encourage loyal customers to become brand advocates
      • Gain publicity for your organization, services, and products
    •  
    • Social Networks
      • Facebook
      • Ning
      • MySpace
      • hi5
      • Friendster
    • Facebook Users
      • 87 Million people on Facebook
      • Approximately 49% are 35 and older
    • Micro Blogging/Texting
      • Tweetscan
      • Twitxr
      • Lifestream.fm
      • Twitter
      • Twitpic
    • Social Bookmarking
      • Delicious
      • Digg
      • Reddit
      • Stumbleupon
    • The sharing statistics for 2009 are courtesy Pat from AddToAny while the numbers for 2008 and 2007 were provided by ShareThis and AddThis respectively.
    • B2B Social Networks
    • Video Sites
      • YouTube
      • Video.google.com
      • Video.msn.com
      • Dailymotion.com/us
      • Vimeo.com
    • Photo sites
      • Flickr
      • Photobucket.com
    • Feedblitz/Feedburner
      • Software that pushes RSS feeds
    • Tools and Platforms
      • Sharethis.com
      • Addthis.com
      • Tweetmeme Button
      • Managing the monolith of social media is about integrating it into what you are already doing, not completely reinventing the wheel.
    • Adding social media to your existing marketing plan
      • Who is your target audience?
      • What do you want to accomplish?
      • Determine which social media tools are relevant.
      • Measure the results.
    • MADE for communications success
      • M onitor. Listen to customers, news, competitors, etc.
      • A nalyze. Issues, trends and strategies.
      • D iscover. Opportunities and manage risk.
      • E ngage. With influential publics and stakeholders and
      Attributed to DowJonesinsights.com
    • St. Jude Children’s Research Hospital
      • Three Blogs with RSS Feeds
      • Facebook
      • Two Facebook Widgets
      • Myspace
      • Twitter
      • YouTube
      • LinkedIn
      • News Toolbar
    •  
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    • Ford’s social media story
    • First steps in social media
      • Set up Google Alerts
      • Set up a Facebook page
      • Add “Addthis” button to your Web site
      • Conduct a Twitter and Google Blog search for your company, products/services
    • The impact of social media is…
    • Out There Advertising Presentation Contact us: 218-720-6002 [email_address] www.outthereadvertising.com Visit us on Twitter: @outtheread @melissadaloia @dkazel