Getting started with Social Media

Introduction to Social Media Presented by Melissa D’Aloia & Dana Kazel

Agenda
What is social media?
Social media sites
Social media tools
Building social media into your marketing plan
Social media case studies

What is social media?
Web sites and online tools used to publish, share, and spread conversations.

Social Media Tracks Listening and mining social media conversations for insights on brand presence Engaging customers through social media

Using Social Media for Research
Listen to what customers are saying
Listen to what competitors are saying
Identify opportunities to provide new/better services and/or products
Curb negative publicity from spreading

Engagement
Build brand loyalty and customer relationships
Encourage loyal customers to become brand advocates
Gain publicity for your organization, services, and products

Social Networks
Facebook
Ning
MySpace
hi5
Friendster

Facebook Users
87 Million people on Facebook
Approximately 49% are 35 and older

Micro Blogging/Texting
Tweetscan
Twitxr
Lifestream.fm
Twitter
Twitpic

Social Bookmarking
Delicious
Digg
Reddit
Stumbleupon

The sharing statistics for 2009 are courtesy Pat from AddToAny while the numbers for 2008 and 2007 were provided by ShareThis and AddThis respectively.

B2B Social Networks

Video Sites
YouTube
Video.google.com
Video.msn.com
Dailymotion.com/us
Vimeo.com

Photo sites
Flickr
Photobucket.com

Feedblitz/Feedburner
Software that pushes RSS feeds

Tools and Platforms
Sharethis.com
Addthis.com
Tweetmeme Button

Managing the monolith of social media is about integrating it into what you are already doing, not completely reinventing the wheel.

Adding social media to your existing marketing plan
Who is your target audience?
What do you want to accomplish?
Determine which social media tools are relevant.
Measure the results.

MADE for communications success
M onitor. Listen to customers, news, competitors, etc.
A nalyze. Issues, trends and strategies.
D iscover. Opportunities and manage risk.
E ngage. With influential publics and stakeholders and
Attributed to DowJonesinsights.com

St. Jude Children’s Research Hospital
Three Blogs with RSS Feeds
Facebook
Two Facebook Widgets
Myspace
Twitter
YouTube
LinkedIn
News Toolbar

Ford’s social media story

First steps in social media
Set up Google Alerts
Set up a Facebook page
Add “Addthis” button to your Web site
Conduct a Twitter and Google Blog search for your company, products/services

The impact of social media is…

Out There Advertising Presentation Contact us: 218-720-6002 [email_address] www.outthereadvertising.com Visit us on Twitter: @outtheread @melissadaloia @dkazel

Getting started with Social Media

by Out There Advertising

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Getting started with Social Media Presentation Transcript