Charting the Social Media Landscape
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Charting the Social Media Landscape

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An introduction to social media and an overview of the tool categories. Also includes 10 tips for social media success.

An introduction to social media and an overview of the tool categories. Also includes 10 tips for social media success.

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Charting the Social Media Landscape Presentation Transcript

  • 1. CHARTING THE SOCIAL MEDIA LANDSCAPE Presented by: Out There Advertising John Keuning, Creative Director Dana Kazel, Account Executive/Copywriter
  • 2. What is social media?
    • Who’s interacting?
    • Your customers
    • Your employees
    • Your volunteers
    • Your investors
    • Your fans
    • Your critics
    • Your competition
    • You?
    • Anyone who has internet access and wants to interact
    The blending of web-based technologies with social interaction
  • 3. Social media conversations
    • Conversations are NOT
      • Controlled
      • Organized
      • One way
    • Conversations are
      • Personable
      • Organic
      • Complex
    • Social media is NOT a strategy or tactic
    • It is a channel/set of tools to facilitate conversations
  • 4. Social Media Tools Social Bookmarks Reviews/Travel/Location Collaboration Micromedia Twitter Ecosystems Mobile Social Networks B2B Social Networks Documents/Content Video Music Wiki and Crowd Sourced Content Livecasting Pictures Blog Platforms Social Search URL Shortners Monitoring and Measurement
  • 5. Social Bookmarking
    • Bookmark and share interesting content
    • Curated lists
  • 6. Reviews/Travel/Location
  • 7. Collaboration
  • 8. Micromedia
  • 9. Twitter Ecosystems
  • 10. Mobile
    • m.facebook.com
    • m.youtube.com
    • m.wikipdeia.com
    • m.mysapce.com
    • m.twitter.com
    • m.flickr.com
    • m.linkedin.com
    • Mocospace.com
  • 11. Social Networks
  • 12. B2B Social and Documents/Content
  • 13. Video
  • 14. Music
  • 15. Wikis and Crowd Sourced Content Lifecasting
  • 16. Pictures
  • 17. Social Search
  • 18. URL Shorteners Tools/Platforms
  • 19. Monitoring & Measurement
  • 20. Leveraging Social Media
    • Research
    • Participating in the conversation
    • Evaluation
  • 21. 10 Keys to Social Media Success
    • Experiment
    • Make a plan
    • Listen
    • Be transparent and honest
    • Share your content
    • Be personal and act like a person
    • Contribute in a meaningful way
    • See criticism as an opportunity
    • Be proactive
    • Accept you can’t do it all yourself
  • 22. You can find us at:
    • www.outthereadvertising.com
    • www.facebook.com/outthereadvertising
    • On Twitter: @outtheread