Charting the Social Media Landscape

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An introduction to social media and an overview of the tool categories. Also includes 10 tips for social media success.

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  • Charting the Social Media Landscape

    1. 1. CHARTING THE SOCIAL MEDIA LANDSCAPE Presented by: Out There Advertising John Keuning, Creative Director Dana Kazel, Account Executive/Copywriter
    2. 2. What is social media? <ul><li>Who’s interacting? </li></ul><ul><li>Your customers </li></ul><ul><li>Your employees </li></ul><ul><li>Your volunteers </li></ul><ul><li>Your investors </li></ul><ul><li>Your fans </li></ul><ul><li>Your critics </li></ul><ul><li>Your competition </li></ul><ul><li>You? </li></ul><ul><li>Anyone who has internet access and wants to interact </li></ul>The blending of web-based technologies with social interaction
    3. 3. Social media conversations <ul><li>Conversations are NOT </li></ul><ul><ul><li>Controlled </li></ul></ul><ul><ul><li>Organized </li></ul></ul><ul><ul><li>One way </li></ul></ul><ul><li>Conversations are </li></ul><ul><ul><li>Personable </li></ul></ul><ul><ul><li>Organic </li></ul></ul><ul><ul><li>Complex </li></ul></ul><ul><li>Social media is NOT a strategy or tactic </li></ul><ul><li>It is a channel/set of tools to facilitate conversations </li></ul>
    4. 4. Social Media Tools Social Bookmarks Reviews/Travel/Location Collaboration Micromedia Twitter Ecosystems Mobile Social Networks B2B Social Networks Documents/Content Video Music Wiki and Crowd Sourced Content Livecasting Pictures Blog Platforms Social Search URL Shortners Monitoring and Measurement
    5. 5. Social Bookmarking <ul><li>Bookmark and share interesting content </li></ul><ul><li>Curated lists </li></ul>
    6. 6. Reviews/Travel/Location
    7. 7. Collaboration
    8. 8. Micromedia
    9. 9. Twitter Ecosystems
    10. 10. Mobile <ul><li>m.facebook.com </li></ul><ul><li>m.youtube.com </li></ul><ul><li>m.wikipdeia.com </li></ul><ul><li>m.mysapce.com </li></ul><ul><li>m.twitter.com </li></ul><ul><li>m.flickr.com </li></ul><ul><li>m.linkedin.com </li></ul><ul><li>Mocospace.com </li></ul>
    11. 11. Social Networks
    12. 12. B2B Social and Documents/Content
    13. 13. Video
    14. 14. Music
    15. 15. Wikis and Crowd Sourced Content Lifecasting
    16. 16. Pictures
    17. 17. Social Search
    18. 18. URL Shorteners Tools/Platforms
    19. 19. Monitoring & Measurement
    20. 20. Leveraging Social Media <ul><li>Research </li></ul><ul><li>Participating in the conversation </li></ul><ul><li>Evaluation </li></ul>
    21. 21. 10 Keys to Social Media Success <ul><li>Experiment </li></ul><ul><li>Make a plan </li></ul><ul><li>Listen </li></ul><ul><li>Be transparent and honest </li></ul><ul><li>Share your content </li></ul><ul><li>Be personal and act like a person </li></ul><ul><li>Contribute in a meaningful way </li></ul><ul><li>See criticism as an opportunity </li></ul><ul><li>Be proactive </li></ul><ul><li>Accept you can’t do it all yourself </li></ul>
    22. 22. You can find us at: <ul><li>www.outthereadvertising.com </li></ul><ul><li>www.facebook.com/outthereadvertising </li></ul><ul><li>On Twitter: @outtheread </li></ul>

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