“ Your prospect…cares about his boss or the story you're telling or the risk or the hassle of making a change. He cares about who you know and what other people will think when he tells them what he’s done after he buys from you.
The opportunity, then, is not to insist that your customers get more rational, but instead to embrace just how irrational they are. Give them what they need.”
Seth Godin, The Rational Marketer (and the Irrational Customer), 2009
Check list – Is your company ready for social media?
My company has clear goals for social media
We have the human resources to commit to social media
We produce enough quality content to sustain a social media conversation
We know which social media sites are popular with our prospects and customers
Our company website is prepared for social media attention