3 Ways to Ensure Your E-Mails Get Read
It is not unusual for many of today’s executives to get 100s of emails on a daily basis. Often
we spend as little as 15 seconds scanning a message to determine its usefulness. If you
don’t capture their attention within these few seconds, they’ll either delete it or leave it in
the Inbox for future consideration. They may never get back to reading your message as
their in boxes will be bombarded with more emails.
So how can we ensure that our emails get read, understood and get the desired response?
Here are 3 quick, easy and simple ways of to ensure that your e-mails will be read and also
majority of it will be responded. http://www.outstandingproductivity.com/
1. Draft the Subject Line carefully
7 in 10 email recipients judge the Subject line when determining whether they want to
read your e-mail, delete it or mark you as spam. Consider following points to make your
subject line to be attractive to the reader. Make the purpose of the message clear.
Recipient should be able to glance what the email is about, how it would be helpful to
them and most importantly what is in it for them.
a. It should short and to the point and not have more than 10 to 15 words
b. It should let the reader know of the purpose and content of your e-mail
c. It should be catchy and at the same time direct. E.g. instead of XYZ Co.’s Monthly
Newsletter, it can be Join Our Newsletter to Get Exclusive Discounts by Entering
d. Avoid using $ signs, all caps, excessive punctuation, exclamation points, % off,
reminder, free, and help that resembles anything in your spam box
2. Include a Call for Action clearly in your email
Clearly state what action is expected of the recipient. For example –
PFA – Please find attached
Response requested by (include date) – Please send me the xyz report by 5th of June.
If response is required from more than one recipient – clearly state that in the body of
3. Signature line
Most email software like Outlook, Yahoo, Gmail etc. have the capability of inserting a
signature block automatically, every time you compose a new email. All corporate
emails should include a well thought and proper email signature for the following
a. It shows professionalism.
b. Include a quote or promotion or some useful information to the reader. It serves
as a free branding tool for you and a chance to make a good impression on your
c. Include all contact details – email, land line, mobile etc. This Makes it easy and
convenient for others to find and get in contact with you when required