Traffic drivers to microsite (from a closed list of 2000 names): email - 35 DM (postcard) - 14 DM (earphones) - 284The Direct Mail piece with the earphones was 8 times more effective in driving traffic to the website than the email campaign Not too shabby... and there is more...
During the telephone follow up, 65% of the people who were spoken toremembered the mailer and (more importantly) remembered who the mailer was from
The callers all agreed that “Hello, I am the person who sent you the earphones...” was a great ice breaker and conversation starter...
...and the earphones definitely helped get the company noticed
With our help, Kofax really stood out from the crowd
That programme generated over $1m in qualified sales pipeline and over $250,000 in sales