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Out-Smarts   Online Strategy Social Media Marketing Blog Management Email Marketing PPC Advertising and SEO
How to use Social Media Effectively for Your Organization Mhairi Petrovic - President  May 18, 2010
Agenda <ul><li>Who, what, why and how? </li></ul><ul><li>The business benefits of social media </li></ul><ul><li>Before yo...
What It Is? <ul><li>On-line technologies that allow you to share content and interact with others. </li></ul><ul><li>Inter...
Who uses it? <ul><li>Over 400m Facebook,  </li></ul><ul><li>200m MySpace users,  </li></ul><ul><li>30 m on Twitter, </li><...
Why People Use Social Media <ul><li>To find and share information </li></ul><ul><li>To be social </li></ul><ul><li>To conn...
The Benefits for Organisations <ul><li>Ability to reach a wider targeted audience </li></ul><ul><li>Grow your network – ma...
Before You Start <ul><li>Marketing 101 </li></ul><ul><ul><li>Customer  – your ideal customer </li></ul></ul><ul><ul><li>Co...
 
Facebook  <ul><li>Clean Interface </li></ul><ul><li>Grow Your Network </li></ul><ul><li>Create a “Page” for your organisat...
Facebook Page
LinkedIn  <ul><li>Linkedin - largest professional network in NA </li></ul><ul><li>All professional users  </li></ul><ul><l...
LinkedIn for Recruitment
Twitter  <ul><li>Microblog </li></ul><ul><li>140 character limit </li></ul><ul><li>Link to your site or blog </li></ul><ul...
Twitter for Recruitment
Blogs  <ul><li>Web log </li></ul><ul><li>Cronological Order </li></ul><ul><li>Constant flow of information </li></ul><ul><...
Social Media For Recruitment <ul><li>Most recruiters use these: </li></ul><ul><li>LinkedIn: </li></ul><ul><ul><li>Job sear...
Privacy Concerns <ul><li>Every tool has capabilities to allow for effective privacy control </li></ul><ul><li>Know how to ...
Key To Success In Social Media <ul><li>Understand your audience </li></ul><ul><li>Know your goals and act accordingly </li...
For more information: <ul><li>“ Mhairi Petrovic” on LinkedIn </li></ul><ul><li>www.out-smarts.com/blog </li></ul><ul><li>w...
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YES - Introduction to Social Media Presentation

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This presentation introduces social media from an employment perspective.

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  • Greetings – My name is Janice Finseth and I am in business development for Out-Smarts – a boutique internet marketing company based in Vancouver. Firstly, Thank you for an opportunity for myself and Mhairi Petrovic – President of OutSmarts to meet with you today. Out-Smarts is a Vancouver based company that provides internet marketing services. Our greatest focus is on social media marketing. Our clients are small and medium sized businesses – who tell us that that we bring experience, expertise and structure to internet marketing initiatives. What do we do – specifically? We provide; social media training and planning A focused strategy for utilizing social networks like twitter, face book , - to get your message out blog development services and podcast design. Outsmarts also provides – Search ENGINE optimization – or SEO – which is essential to increase chances for your site to be found on Google, yahoo and msn. We also design pay per click advertising campaigns and email marketing campaigns. We love what we do. Now I will pass you over to Mhairi who will give you a straightforward overview of the What, Why and How of Social Media marketing. Mhairi is a passionate proponent of Social Media and we trust that she will answer some of your burning questions and even inspire you all to begin to plan to integrate social media into your current marketing strategies.
  • Contact, cimmunicate, collaborate and build community. Pub analogy. .
  • More people than in North America. 70% of North Americans are active online. On business front, recent survey conducted by 6s marketing found that “Out of the respondents who filled out the survey: * 69% use Facebook * 47% use Twitter * 38% use LinkedIn * 38% use YouTube * 29% use Flickr
  • Transcript of "YES - Introduction to Social Media Presentation"

    1. 1. Out-Smarts Online Strategy Social Media Marketing Blog Management Email Marketing PPC Advertising and SEO
    2. 2. How to use Social Media Effectively for Your Organization Mhairi Petrovic - President May 18, 2010
    3. 3. Agenda <ul><li>Who, what, why and how? </li></ul><ul><li>The business benefits of social media </li></ul><ul><li>Before you start – what you need to know </li></ul><ul><li>Social Media tools and tips </li></ul><ul><ul><li>Facebook, Twitter, LinkedIn, Blogs </li></ul></ul><ul><li>Social Media for Recruitment </li></ul><ul><li>Safe and Effective Social Media Participation </li></ul><ul><li>Questions </li></ul>
    4. 4. What It Is? <ul><li>On-line technologies that allow you to share content and interact with others. </li></ul><ul><li>Internet networking hubs. </li></ul><ul><li>Social media tools include wikis, blogs, podcasts as well as social networks like Facebook and You Tube. </li></ul><ul><li>These are just tools like the phone, or the bill board or the flyer that you can use to reach your audience. </li></ul><ul><li>A component of your marketing or business development strategy. </li></ul>
    5. 5. Who uses it? <ul><li>Over 400m Facebook, </li></ul><ul><li>200m MySpace users, </li></ul><ul><li>30 m on Twitter, </li></ul><ul><li>3 billion photos on Flickr </li></ul><ul><li>Hundreds of thousands of videos uploaded to YouTube </li></ul><ul><li>180m+ blogs </li></ul><ul><li>77% of active Internet users use blogs </li></ul><ul><li>No longer the domain of the youth or techies. </li></ul><ul><li>Over 35 demographic is the fastest growing </li></ul><ul><li>Practically EVERYONE! </li></ul>
    6. 6. Why People Use Social Media <ul><li>To find and share information </li></ul><ul><li>To be social </li></ul><ul><li>To connect </li></ul><ul><li>To showcase themselves and what they do </li></ul><ul><li>To communicate effectively with many people at once or with one at a time </li></ul><ul><li>To build their community/network/friends </li></ul>
    7. 7. The Benefits for Organisations <ul><li>Ability to reach a wider targeted audience </li></ul><ul><li>Grow your network – make new connections </li></ul><ul><li>Maintain contact with existing networks </li></ul><ul><li>Connect and learn from industry peers </li></ul><ul><li>To establish your expertise and build brand awareness </li></ul><ul><li>To promote your offering or events </li></ul><ul><li>Generate leads </li></ul><ul><li>Drive traffic to your website or blog </li></ul><ul><li>Showcase your organisation </li></ul>
    8. 8. Before You Start <ul><li>Marketing 101 </li></ul><ul><ul><li>Customer – your ideal customer </li></ul></ul><ul><ul><li>Company - your organisation </li></ul></ul><ul><ul><li>Cost – what resources are available </li></ul></ul><ul><ul><li>Communication – what is your message </li></ul></ul>
    9. 10. Facebook <ul><li>Clean Interface </li></ul><ul><li>Grow Your Network </li></ul><ul><li>Create a “Page” for your organisation </li></ul><ul><li>Facebook Groups – Start Your Own </li></ul><ul><li>Create a Facebook Application </li></ul><ul><li>Advertise on Facebook </li></ul><ul><li>Use the status function </li></ul><ul><li>Interact with your community </li></ul>
    10. 11. Facebook Page
    11. 12. LinkedIn <ul><li>Linkedin - largest professional network in NA </li></ul><ul><li>All professional users </li></ul><ul><li>Your resume / credentials online </li></ul><ul><li>Get to know and interact with industry peers </li></ul><ul><li>Establish your expertise </li></ul><ul><li>Showcase your talents by answering questions </li></ul><ul><li>Learn and share your knowledge </li></ul><ul><li>Find jobs and get referred </li></ul>
    12. 13. LinkedIn for Recruitment
    13. 14. Twitter <ul><li>Microblog </li></ul><ul><li>140 character limit </li></ul><ul><li>Link to your site or blog </li></ul><ul><li>Short, sharp bursts of info </li></ul><ul><li>Promote your services </li></ul><ul><li>Establish you with your niche audience </li></ul><ul><li>Great for finding and posting jobs. </li></ul><ul><li>Third party apps like JobSearch </li></ul>
    14. 15. Twitter for Recruitment
    15. 16. Blogs <ul><li>Web log </li></ul><ul><li>Cronological Order </li></ul><ul><li>Constant flow of information </li></ul><ul><li>Categorized by subject </li></ul><ul><li>Interaction builds community </li></ul><ul><li>Blogging has mass appeal </li></ul><ul><li>200 million blogs </li></ul><ul><li>Blog out there on every topic </li></ul><ul><li>Canadians are taking advantage of blogs </li></ul><ul><li>89% of businesses use blogs </li></ul><ul><li>Not just young folk </li></ul>
    16. 17. Social Media For Recruitment <ul><li>Most recruiters use these: </li></ul><ul><li>LinkedIn: </li></ul><ul><ul><li>Job search </li></ul></ul><ul><ul><li>Find People </li></ul></ul><ul><ul><li>Post Jobs </li></ul></ul><ul><li>Twitter tools for recruitment </li></ul><ul><li>Facebook Ernst and Young Page </li></ul><ul><li>YouTube </li></ul><ul><li>Don’t forget Google    </li></ul>
    17. 18. Privacy Concerns <ul><li>Every tool has capabilities to allow for effective privacy control </li></ul><ul><li>Know how to change these </li></ul><ul><li>Use them to give appropriate access according to your goals </li></ul><ul><li>You choose how much or how little you make public </li></ul>
    18. 19. Key To Success In Social Media <ul><li>Understand your audience </li></ul><ul><li>Know your goals and act accordingly </li></ul><ul><li>Grow your networks strategically </li></ul><ul><li>Content is key </li></ul><ul><li>Ask questions and answer them! </li></ul><ul><li>Always add value </li></ul><ul><li>Never overtly sell </li></ul><ul><li>Be consistent </li></ul><ul><li>Get Social! </li></ul>
    19. 20. For more information: <ul><li>“ Mhairi Petrovic” on LinkedIn </li></ul><ul><li>www.out-smarts.com/blog </li></ul><ul><li>www.twitter.com/outsmarts </li></ul><ul><li>www.facebook.com/outsmarts </li></ul><ul><li>[email_address] </li></ul><ul><li>604 290 4099 </li></ul><ul><li>Janice Finseth - 604 813 3325 </li></ul><ul><li>[email_address] </li></ul>
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