Dare To Thrive Social Media Presentation

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Here, as promised, is a copy of the presentation from the Dare to Thrive workshop.

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Dare To Thrive Social Media Presentation

  1. 1. Thanks! How To Use Social Media Effectively to Build your Business. Mhairi Petrovic March 27 th 2009
  2. 2. How To Use Social Media Effectively For Business <ul><li>What it is? </li></ul><ul><li>Who uses it? </li></ul><ul><li>How they use it and why </li></ul><ul><li>The business benefits of social media </li></ul><ul><li>How to use these forums safely and appropriately to increase and enhance your on-line profile and build a strong brand. </li></ul><ul><li>Success Stories </li></ul><ul><li>Questions </li></ul>
  3. 3. What It Is <ul><li>Technologies that allow you to be interactive and collaborate with others </li></ul><ul><li>Usually online </li></ul><ul><li>Social Media tools include wikis, blogs, podcasts as well as tools like You Tube </li></ul><ul><li>Internet networking hubs </li></ul><ul><li>Any tool that allows you to publish content and receive feedback / interact with your network </li></ul><ul><li>These are just tools like the phone, or the bill board or the flyer that you can use to reach your audience. </li></ul>
  4. 4. Who uses it? <ul><li>Over 100m Facebook/MySpace users, 7 m on Twitter and 180 m blogs </li></ul><ul><li>77% of active Internet users use blogs </li></ul><ul><li>No longer the domain of the youth or techies. </li></ul><ul><li>Over 35 demographic is the fastest growing </li></ul><ul><li>On business front, recent survey conducted by 6s marketing found that “Out of the respondents who filled out the survey: </li></ul><ul><ul><li>* 69% use Facebook </li></ul></ul><ul><ul><li>* 47% use Twitter </li></ul></ul><ul><ul><li>* 38% use LinkedIn </li></ul></ul><ul><ul><li>* 38% use YouTube </li></ul></ul><ul><ul><li>* 29% use Flickr </li></ul></ul><ul><ul><li>* from 6s Marketing Social Media Survey </li></ul></ul>
  5. 5. Why People Use Social Media <ul><li>To share information </li></ul><ul><li>To be social </li></ul><ul><li>To connect </li></ul><ul><li>To show off :o) </li></ul><ul><li>To communicate effectively with many people at once or with one at a time </li></ul><ul><li>To build their community </li></ul>
  6. 6. The Benefits for Business <ul><li>Drives more traffic to your website (blogs update site, links back) </li></ul><ul><li>Builds your network </li></ul><ul><li>Maintain existing networks </li></ul><ul><li>Connect and learn from industry peers </li></ul><ul><li>To establish your expertise and build brand awareness </li></ul><ul><li>To promote your offering </li></ul><ul><li>To advertise to you a niche market </li></ul><ul><li>To reach a wider audience </li></ul><ul><li>Its cheaper than traditional marketing </li></ul>
  7. 7. Before You Start <ul><li>Marketing 101 </li></ul><ul><ul><li>Customer </li></ul></ul><ul><ul><li>Company </li></ul></ul><ul><ul><li>Cost </li></ul></ul><ul><ul><li>Communication </li></ul></ul>
  8. 8. Customer <ul><li>Who are you trying to reach? </li></ul><ul><li>Understand the demographics and characteristics of your audience so you know where to find them online. </li></ul><ul><li>The social networks you use will depend on knowing this. </li></ul><ul><ul><li>B2B – LinkedIn </li></ul></ul><ul><ul><li>B2C – Facebook </li></ul></ul><ul><ul><li>B2B and B2C – Twitter </li></ul></ul><ul><ul><li>MySpace appeals to a younger audience </li></ul></ul><ul><ul><li>Facebook has a more educated following </li></ul></ul>
  9. 9. Company <ul><li>What is it that differentiates your products, service or and how can you use this to appeal to your audience in social media. </li></ul><ul><li>What internal resources do you have i.e. People who like to write, people who like to talk, creative folks etc. </li></ul><ul><li>Is your product visual, art, music? </li></ul><ul><li>What is your company's culture? Is it open and transparent (if it is then this lends well to SM). </li></ul>
  10. 10. Cost of Social Media <ul><li>Less expensive than traditional marketing </li></ul><ul><li>But can suck up time if you don't have a plan </li></ul><ul><li>Takes time to build your presence so don't expect overnight results. </li></ul><ul><li>Set realistic and achievable goals so that you can measure ROI more effectively </li></ul>
  11. 11. Communication <ul><li>How will you convey your brand online? </li></ul><ul><li>Should reflect your real world brand. </li></ul><ul><li>What are you going to communicate </li></ul><ul><li>Which tools are best to use to communicate to your target audience (given research conducted in first 3) </li></ul>
  12. 12. Facebook – the centre <ul><li>Clean Interface </li></ul><ul><li>Grow Your Network </li></ul><ul><li>Create a corporate “Page” </li></ul><ul><li>Facebook Groups – Start Your Own </li></ul><ul><li>Create a Facebook Application </li></ul><ul><li>Advertise on Facebook </li></ul><ul><li>Use the status function </li></ul><ul><li>Interact </li></ul>
  13. 13. LinkedIn – The Office <ul><li>Fastest growing of all networks </li></ul><ul><li>Linkedin - Largest professional network in NA </li></ul><ul><li>All professional users </li></ul><ul><li>Your credentials online </li></ul><ul><li>Get to know and interact with industry peers </li></ul><ul><li>Establish your expertise </li></ul><ul><li>Showcase your talents by answering questions </li></ul><ul><li>Learn and share your knowledge </li></ul><ul><li>Find jobs and get referalls </li></ul>
  14. 14. Twitter – The Watercooler <ul><li>Micro Blog </li></ul><ul><li>140 character limit </li></ul><ul><li>Link to your site or blog </li></ul><ul><li>3rd largest driver of traffic </li></ul><ul><li>Short, sharp bursts of info </li></ul><ul><li>Promote your offering </li></ul><ul><li>Establish you in your niche </li></ul>
  15. 15. Blogs – The Newsstand <ul><li>Web log </li></ul><ul><li>Cronological Order </li></ul><ul><li>Constant flow of information </li></ul><ul><li>Categorized by subject </li></ul><ul><li>Interaction builds community </li></ul><ul><li>Blogging has mass appeal </li></ul><ul><li>133 million blogs </li></ul><ul><li>Blog out there on every topic </li></ul><ul><li>Canadians are taking advantage of blogs </li></ul><ul><li>89% of businesses use blogs </li></ul><ul><li>Not just young folk </li></ul>
  16. 16. Other Tools <ul><li>Photo sites </li></ul><ul><li>Video Sites </li></ul><ul><li>Podcasts </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Mobile Networking </li></ul>
  17. 17. Safe Social Media Participation <ul><li>You are in control </li></ul><ul><li>Google Yourself and your company </li></ul><ul><li>Consider the results from your audience perspective </li></ul><ul><li>Always portray yourself professionally </li></ul><ul><li>Be selective about who you add </li></ul><ul><li>Add applications that are specific to what you do </li></ul><ul><li>Schedule internet networking time </li></ul><ul><li>Join and contribute to groups </li></ul><ul><li>Be true to who you are </li></ul><ul><li>Be respectful and don’t use profanities </li></ul>
  18. 18. Privacy Concerns <ul><li>Every tool has capabilities to allow for effective privacy control </li></ul><ul><li>Know how to change these </li></ul><ul><li>Use them to give appropriate access according to your goals </li></ul><ul><li>You choose how much or how little you make public </li></ul><ul><li>For blog privacy, you can limit access or commenting capabilities </li></ul>
  19. 19. Key To Success In Social Media <ul><li>Know your goals and act accordingly </li></ul><ul><li>Grow Your Network </li></ul><ul><li>Use your status box </li></ul><ul><li>Link to interesting stuff </li></ul><ul><li>Ask questions and answer them! </li></ul><ul><li>Always add value </li></ul><ul><li>Never sell </li></ul><ul><li>Be consistent </li></ul><ul><li>Get Social! </li></ul>
  20. 20. For more information: <ul><li>“ Mhairi Petrovic” on LinkedIn </li></ul><ul><li>www.out-smarts.com/blog </li></ul><ul><li>www.twitter.com/outsmarts </li></ul><ul><li>[email_address] </li></ul><ul><li>604 290 4099 </li></ul>

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