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Capilano University Personal Branding Online

Capilano University Personal Branding Online



This presentation is designed to give an introduction to how social media can be used to find a job.

This presentation is designed to give an introduction to how social media can be used to find a job.



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    Capilano University Personal Branding Online Capilano University Personal Branding Online Presentation Transcript

    • Capilano University
      Building Your Personal Brand Online
      Mhairi Petrovic
      August 2010
    • Agenda
      • What Is Social Media?
      • Your Personal Brand Online
      • Defining your goals
      • Social Media Tools
      • Guidelines for Safe Personal Branding
      • Examples of great Internet networking
      • Monitoring Your Brand Online
      • Recap
    • What is Social Media?
      • On-line technologies that allow you to share content and interact with others.
      • Internet networking hubs.
      • Social media tools include wikis, blogs, podcasts as well as social networks like Facebook and You Tube.
      • These are just tools like the phone, or classifieds that you can use to help you find a job.
      • A tool that you can use to assist in your job hunt.
    • Who uses it?
      • Over 400m Facebook,
      • 200m MySpace users,
      • 30 m on Twitter,
      • 3 billion photos on Flickr
      • Hundreds of thousands of videos uploaded to YouTube
      • 180m+ blogs
      • 77% of active Internet users use blogs
      • No longer the domain of the youth or techies.
      • Over 35 demographic is the fastest growing
      • Practically EVERYONE!
    • Why People Use Social Media
      • To find and share information
      • To be social
      • To connect
      • To showcase themselves and what they do
      • To communicate effectively with many people at once or with one at a time
      • To build their community/network/friends
    • Your Personal Brand On-line
      • Be true to real life
      • Always conduct yourself professionaly in these forums
      • Highlight what sets you apart
      • Be active in the community
      • See yourself as others see you
      • 8 out of ten recruiters check your online profile
    • What Are Your Goals​​​?
      • What are you trying to achieve?
      • Who is your intended audience?
      • What are your strengths?
      • How much time do you have to allocate to this?
    • Professional Networks
      • One of the oldest networks
      • LinkedIn - Largest professional network in NA
      • All professional users
      • Your credentials online
      • Get to know and interact with industry peers
      • Establish your expertise
      • Showcase your talents by answering questions
      • Learn and share your knowledge
      • Find jobs and get referrals
    • Social Networks - Facebook
      • Facebook is more professional and authentic
      • Create a profile and begin adding friends
      • Spread the word
      • Referrals are better than cold leads
      • Become a groupy
      • Create a company “Page”
      • Advertise
    • Social Networks: Twitter
      • Micro Blog
      • 140 character limit
      • Link to your site or blog
      • 3rd largest driver of traffic
      • Short, sharp bursts of info
      • Promote your offering
      • Establish you in your niche
    • Jobs on Twitter
    • The Key to Social Networking Success
      • Know your goals and act accordingly
      • Grow Your Network
      • Join Groups or create your own
      • Use your status box
      • Ask questions
      • Using widgets appropriately
      • Set the right privacy setting
    • Enter the Blogosphere
      • Web log
      • Cronological Order
      • Constant flow of information
      • Categorized by subject
      • Interaction builds community
      • Blogging has mass appeal
    • Who is blogging?
      • 180 million + blogs
      • There is a blog out there on every topic
      • Canadians are taking advantage of blogs
      • 89% of businesses use blogs
      • Not just young folk
    • Blogging 3 Steps
      • Step 1 – Get Aquainted
      • Step 2- Collaborate
      • Step 3 – Blog Yourself
    • Examples of Social Media Successes
      • Mari Smith on Facebook
      • Rob Duncan on LinkedIn
      • Wiggly Wigglers
      • Threadless
      • Yes We Can – Barack Obama
    • Guidelines for Safe Personal Branding Online
      • You are in control
      • Google Yourself!
      • Do the granny test on the results
      • Always portray yourself professionally
      • Be selective about who you add
      • Add applications that are specific to what you do
      • Schedule internet networking time
      • Join and contribute to groups
      • Be true to who you are
      • Be respectful and don’t use profanities
    • Privacy
      • Every tool has capabilities to allow for effective privacy control
      • Know how to change these
      • Use them to give appropriate access according to your goals
      • You choose how much or how little you make public
      • For blog privacy, you can limit access or commenting capabilities
    • Monitoring Your Online Brand
      • Always check your profile view
      • Google Yourself
      • Tweetscan
      • Google Alerts
      • Pipl
    • Internet Networking Recap
      • Done right can really advance your career and grow your business
      • Done wrong can damage your chances
      • Focus on the hubs appropriate to your niche
      • Use networks appropriately
      • Be safe
      • Schedule time in these forums
      • Enjoy
    • Join My Network
      • Mhairi Petrovic on LinkedIn
      • “Out-Smarts” on Facebook
      • mhairi@out-smarts.com
      • 604 290 4099
      • Questions – let me know!