• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Capilano University Personal Branding Online
 

Capilano University Personal Branding Online

on

  • 550 views

This presentation is designed to give an introduction to how social media can be used to find a job.

This presentation is designed to give an introduction to how social media can be used to find a job.

Statistics

Views

Total Views
550
Views on SlideShare
547
Embed Views
3

Actions

Likes
0
Downloads
3
Comments
0

1 Embed 3

http://www.linkedin.com 3

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Capilano University Personal Branding Online Capilano University Personal Branding Online Presentation Transcript

    • Capilano University
      Building Your Personal Brand Online
      Mhairi Petrovic
      August 2010
    • Agenda
      • What Is Social Media?
      • Your Personal Brand Online
      • Defining your goals
      • Social Media Tools
      • Guidelines for Safe Personal Branding
      • Examples of great Internet networking
      • Monitoring Your Brand Online
      • Recap
    • What is Social Media?
      • On-line technologies that allow you to share content and interact with others.
      • Internet networking hubs.
      • Social media tools include wikis, blogs, podcasts as well as social networks like Facebook and You Tube.
      • These are just tools like the phone, or classifieds that you can use to help you find a job.
      • A tool that you can use to assist in your job hunt.
    • Who uses it?
      • Over 400m Facebook,
      • 200m MySpace users,
      • 30 m on Twitter,
      • 3 billion photos on Flickr
      • Hundreds of thousands of videos uploaded to YouTube
      • 180m+ blogs
      • 77% of active Internet users use blogs
      • No longer the domain of the youth or techies.
      • Over 35 demographic is the fastest growing
      • Practically EVERYONE!
    • Why People Use Social Media
      • To find and share information
      • To be social
      • To connect
      • To showcase themselves and what they do
      • To communicate effectively with many people at once or with one at a time
      • To build their community/network/friends
    • Your Personal Brand On-line
      • Be true to real life
      • Always conduct yourself professionaly in these forums
      • Highlight what sets you apart
      • Be active in the community
      • See yourself as others see you
      • 8 out of ten recruiters check your online profile
    • What Are Your Goals​​​?
      • What are you trying to achieve?
      • Who is your intended audience?
      • What are your strengths?
      • How much time do you have to allocate to this?
    • Professional Networks
      • One of the oldest networks
      • LinkedIn - Largest professional network in NA
      • All professional users
      • Your credentials online
      • Get to know and interact with industry peers
      • Establish your expertise
      • Showcase your talents by answering questions
      • Learn and share your knowledge
      • Find jobs and get referrals
    • Social Networks - Facebook
      • Facebook is more professional and authentic
      • Create a profile and begin adding friends
      • Spread the word
      • Referrals are better than cold leads
      • Become a groupy
      • Create a company “Page”
      • Advertise
    • Social Networks: Twitter
      • Micro Blog
      • 140 character limit
      • Link to your site or blog
      • 3rd largest driver of traffic
      • Short, sharp bursts of info
      • Promote your offering
      • Establish you in your niche
    • Jobs on Twitter
    • The Key to Social Networking Success
      • Know your goals and act accordingly
      • Grow Your Network
      • Join Groups or create your own
      • Use your status box
      • Ask questions
      • Using widgets appropriately
      • Set the right privacy setting
    • Enter the Blogosphere
      • Web log
      • Cronological Order
      • Constant flow of information
      • Categorized by subject
      • Interaction builds community
      • Blogging has mass appeal
    • Who is blogging?
      • 180 million + blogs
      • There is a blog out there on every topic
      • Canadians are taking advantage of blogs
      • 89% of businesses use blogs
      • Not just young folk
    • Blogging 3 Steps
      • Step 1 – Get Aquainted
      • Step 2- Collaborate
      • Step 3 – Blog Yourself
    • Examples of Social Media Successes
      • Mari Smith on Facebook
      • Rob Duncan on LinkedIn
      • Wiggly Wigglers
      • Threadless
      • Yes We Can – Barack Obama
    • Guidelines for Safe Personal Branding Online
      • You are in control
      • Google Yourself!
      • Do the granny test on the results
      • Always portray yourself professionally
      • Be selective about who you add
      • Add applications that are specific to what you do
      • Schedule internet networking time
      • Join and contribute to groups
      • Be true to who you are
      • Be respectful and don’t use profanities
    • Privacy
      • Every tool has capabilities to allow for effective privacy control
      • Know how to change these
      • Use them to give appropriate access according to your goals
      • You choose how much or how little you make public
      • For blog privacy, you can limit access or commenting capabilities
    • Monitoring Your Online Brand
      • Always check your profile view
      • Google Yourself
      • Tweetscan
      • Google Alerts
      • Pipl
    • Internet Networking Recap
      • Done right can really advance your career and grow your business
      • Done wrong can damage your chances
      • Focus on the hubs appropriate to your niche
      • Use networks appropriately
      • Be safe
      • Schedule time in these forums
      • Enjoy
    • Join My Network
      • Mhairi Petrovic on LinkedIn
      • “Out-Smarts” on Facebook
      • mhairi@out-smarts.com
      • 604 290 4099
      • Questions – let me know!