Capilano University<br />Building Your Personal Brand Online<br />Mhairi Petrovic<br />August 2010<br />
Agenda<br /><ul><li>What Is Social Media?
 Your Personal Brand Online
 Defining your goals
 Social Media Tools
 Guidelines for Safe Personal Branding
 Examples of great Internet networking
 Monitoring Your Brand Online
 Recap</li></li></ul><li>What is Social Media?<br /><ul><li>On-line technologies that allow you to share content and inter...
Internet networking hubs.
Social media tools include wikis, blogs, podcasts as well as social networks like Facebook and You Tube.
These are just tools like the phone, or classifieds that you can use to help you find a job.
A tool that you can use to assist in your job hunt.</li></li></ul><li>Who uses it?<br /><ul><li>Over 400m Facebook,
200m MySpace users,
30 m on Twitter,
3 billion photos on Flickr
Hundreds of thousands of videos uploaded to YouTube
180m+ blogs
77% of active Internet users use blogs
No longer the domain of the youth or techies.
Over 35 demographic is the fastest growing
Practically EVERYONE!</li></li></ul><li>Why People Use Social Media<br /><ul><li>To find and share information
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Capilano University Personal Branding Online

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Capilano University Personal Branding Online

  1. 1. Capilano University<br />Building Your Personal Brand Online<br />Mhairi Petrovic<br />August 2010<br />
  2. 2. Agenda<br /><ul><li>What Is Social Media?
  3. 3. Your Personal Brand Online
  4. 4. Defining your goals
  5. 5. Social Media Tools
  6. 6. Guidelines for Safe Personal Branding
  7. 7. Examples of great Internet networking
  8. 8. Monitoring Your Brand Online
  9. 9. Recap</li></li></ul><li>What is Social Media?<br /><ul><li>On-line technologies that allow you to share content and interact with others.
  10. 10. Internet networking hubs.
  11. 11. Social media tools include wikis, blogs, podcasts as well as social networks like Facebook and You Tube.
  12. 12. These are just tools like the phone, or classifieds that you can use to help you find a job.
  13. 13. A tool that you can use to assist in your job hunt.</li></li></ul><li>Who uses it?<br /><ul><li>Over 400m Facebook,
  14. 14. 200m MySpace users,
  15. 15. 30 m on Twitter,
  16. 16. 3 billion photos on Flickr
  17. 17. Hundreds of thousands of videos uploaded to YouTube
  18. 18. 180m+ blogs
  19. 19. 77% of active Internet users use blogs
  20. 20. No longer the domain of the youth or techies.
  21. 21. Over 35 demographic is the fastest growing
  22. 22. Practically EVERYONE!</li></li></ul><li>Why People Use Social Media<br /><ul><li>To find and share information
  23. 23. To be social
  24. 24. To connect
  25. 25. To showcase themselves and what they do
  26. 26. To communicate effectively with many people at once or with one at a time
  27. 27. To build their community/network/friends</li></li></ul><li>
  28. 28. Your Personal Brand On-line<br /><ul><li>Be true to real life
  29. 29. Always conduct yourself professionaly in these forums
  30. 30. Highlight what sets you apart
  31. 31. Be active in the community
  32. 32. See yourself as others see you
  33. 33. 8 out of ten recruiters check your online profile</li></li></ul><li>What Are Your Goals​​​?<br /><ul><li>What are you trying to achieve?
  34. 34. Who is your intended audience?
  35. 35. What are your strengths?
  36. 36. How much time do you have to allocate to this?</li></li></ul><li>Professional Networks<br /><ul><li>One of the oldest networks
  37. 37. LinkedIn - Largest professional network in NA
  38. 38. All professional users
  39. 39. Your credentials online
  40. 40. Get to know and interact with industry peers
  41. 41. Establish your expertise
  42. 42. Showcase your talents by answering questions
  43. 43. Learn and share your knowledge
  44. 44. Find jobs and get referrals</li></li></ul><li>Social Networks - Facebook<br /><ul><li>Facebook is more professional and authentic
  45. 45. Create a profile and begin adding friends
  46. 46. Spread the word
  47. 47. Referrals are better than cold leads
  48. 48. Become a groupy
  49. 49. Create a company “Page”
  50. 50. Advertise</li></li></ul><li>Social Networks: Twitter<br /><ul><li>Micro Blog
  51. 51. 140 character limit
  52. 52. Link to your site or blog
  53. 53. 3rd largest driver of traffic
  54. 54. Short, sharp bursts of info
  55. 55. Promote your offering
  56. 56. Establish you in your niche</li></li></ul><li>Jobs on Twitter<br />
  57. 57. The Key to Social Networking Success<br /><ul><li>Know your goals and act accordingly
  58. 58. Grow Your Network
  59. 59. Join Groups or create your own
  60. 60. Use your status box
  61. 61. Ask questions
  62. 62. Using widgets appropriately
  63. 63. Set the right privacy setting</li></li></ul><li>Enter the Blogosphere<br /><ul><li>Web log
  64. 64. Cronological Order
  65. 65. Constant flow of information
  66. 66. Categorized by subject
  67. 67. Interaction builds community
  68. 68. Blogging has mass appeal </li></li></ul><li>Who is blogging?<br /><ul><li>180 million + blogs
  69. 69. There is a blog out there on every topic
  70. 70. Canadians are taking advantage of blogs
  71. 71. 89% of businesses use blogs
  72. 72. Not just young folk</li></li></ul><li>Blogging 3 Steps<br /><ul><li>Step 1 – Get Aquainted
  73. 73. Step 2- Collaborate
  74. 74. Step 3 – Blog Yourself</li></li></ul><li>Examples of Social Media Successes<br /><ul><li>Mari Smith on Facebook
  75. 75. Rob Duncan on LinkedIn
  76. 76. Wiggly Wigglers
  77. 77. Threadless
  78. 78. Yes We Can – Barack Obama</li></li></ul><li>Guidelines for Safe Personal Branding Online<br /><ul><li>You are in control
  79. 79. Google Yourself!
  80. 80. Do the granny test on the results
  81. 81. Always portray yourself professionally
  82. 82. Be selective about who you add
  83. 83. Add applications that are specific to what you do
  84. 84. Schedule internet networking time
  85. 85. Join and contribute to groups
  86. 86. Be true to who you are
  87. 87. Be respectful and don’t use profanities</li></li></ul><li>Privacy<br /><ul><li>Every tool has capabilities to allow for effective privacy control
  88. 88. Know how to change these
  89. 89. Use them to give appropriate access according to your goals
  90. 90. You choose how much or how little you make public
  91. 91. For blog privacy, you can limit access or commenting capabilities</li></li></ul><li>Monitoring Your Online Brand<br /><ul><li>Always check your profile view
  92. 92. Google Yourself
  93. 93. Tweetscan
  94. 94. Google Alerts
  95. 95. Pipl</li></li></ul><li>Internet Networking Recap<br /><ul><li>Done right can really advance your career and grow your business
  96. 96. Done wrong can damage your chances
  97. 97. Focus on the hubs appropriate to your niche
  98. 98. Use networks appropriately
  99. 99. Be safe
  100. 100. Schedule time in these forums
  101. 101. Enjoy</li></li></ul><li>Join My Network<br /><ul><li>Mhairi Petrovic on LinkedIn
  102. 102. “Out-Smarts” on Facebook
  103. 103. mhairi@out-smarts.com
  104. 104. 604 290 4099
  105. 105. Questions – let me know!</li>
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