Welcome! <ul><li>How To Use Social Networks to Make Connections and Rise Above the Rest of the World on The Internet </li>...
Social Media Scene <ul><li>Collaboration is key </li></ul><ul><li>Over half of Canadians online use social networks </li><...
Social Networks <ul><li>Internet Hubs where People Go to Socialize, Communicate and Share. </li></ul>
Social Networks – The Numbers
The Facebook Scoop <ul><li>Clean interface (white background) – easy to use </li></ul><ul><li>White collar/educated user b...
 
Facebook Tour <ul><li>Grow Your Network </li></ul><ul><li>Create a corporate “Page” </li></ul><ul><li>Facebook Groups – St...
MySpace <ul><li>More blue collar users </li></ul><ul><li>Branded look and feel </li></ul><ul><li>People spend more time he...
 
MySpace Tour <ul><li>Grow Your Network </li></ul><ul><li>Find People You Know </li></ul><ul><li>Find new “friends” </li></...
Twitter <ul><li>Microblog </li></ul><ul><li>140 Characters Limit </li></ul><ul><li>Like the status bar on Facebook </li></...
 
 
Safe Internet Networking <ul><li>Google Yourself! </li></ul><ul><li>Do the granny test on the results  </li></ul><ul><li>A...
Social Networks Recap <ul><li>Internet Networking Hubs </li></ul><ul><li>Facebook is largest </li></ul><ul><li>MySpace is ...
Join My Network <ul><li>“ Outsmarts” on MySpace </li></ul><ul><li>“ Mhairi Petrovic” on Facebook </li></ul><ul><li>www.twi...
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Using Social Networks To Rise Above The Rest Of The World Online

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This presentation introduces social media and hones in on the top social networks to show you how to rise above the rest of the world on the Internet.

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  • Using Social Networks To Rise Above The Rest Of The World Online

    1. 1. Welcome! <ul><li>How To Use Social Networks to Make Connections and Rise Above the Rest of the World on The Internet </li></ul>
    2. 2. Social Media Scene <ul><li>Collaboration is key </li></ul><ul><li>Over half of Canadians online use social networks </li></ul><ul><li>No longer the domain of youth </li></ul><ul><li>Easy and inexpensive networking/marketing tool </li></ul><ul><li>Worldwide exposure </li></ul>
    3. 3. Social Networks <ul><li>Internet Hubs where People Go to Socialize, Communicate and Share. </li></ul>
    4. 4. Social Networks – The Numbers
    5. 5. The Facebook Scoop <ul><li>Clean interface (white background) – easy to use </li></ul><ul><li>White collar/educated user base </li></ul><ul><li>Professionals and corporations, students </li></ul><ul><li>People use their own names </li></ul><ul><li>Over 35s is the fastest growing segment </li></ul><ul><li>Facebook “owns” what you post </li></ul>
    6. 7. Facebook Tour <ul><li>Grow Your Network </li></ul><ul><li>Create a corporate “Page” </li></ul><ul><li>Facebook Groups – Start Your Own </li></ul><ul><li>Create a Facebook Application </li></ul><ul><li>Advertise on Facebook </li></ul><ul><li>Use the status function </li></ul><ul><li>Interact </li></ul>
    7. 8. MySpace <ul><li>More blue collar users </li></ul><ul><li>Branded look and feel </li></ul><ul><li>People spend more time here </li></ul><ul><li>Becoming more focused </li></ul><ul><ul><li>Younger Audience </li></ul></ul><ul><ul><li>Music </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Arts </li></ul></ul>
    8. 10. MySpace Tour <ul><li>Grow Your Network </li></ul><ul><li>Find People You Know </li></ul><ul><li>Find new “friends” </li></ul><ul><li>Join interest groups </li></ul><ul><li>Use Bulletin Boards </li></ul><ul><li>Blog </li></ul><ul><li>Add clips or examples of your work. </li></ul><ul><li>Play (apps are huge) </li></ul>
    9. 11. Twitter <ul><li>Microblog </li></ul><ul><li>140 Characters Limit </li></ul><ul><li>Like the status bar on Facebook </li></ul><ul><li>Add Links </li></ul><ul><li>Follow people who “Tweets” are interesting </li></ul><ul><li>Promote what you do </li></ul><ul><li>Establish your expertise </li></ul><ul><li>You should have a strategy </li></ul>
    10. 14. Safe Internet Networking <ul><li>Google Yourself! </li></ul><ul><li>Do the granny test on the results </li></ul><ul><li>Always portray yourself professionally </li></ul><ul><li>Use privacy controls </li></ul><ul><li>Be selective </li></ul><ul><li>Add applications that are specific to what you do </li></ul><ul><li>Schedule internet networking time </li></ul><ul><li>Join and contribute to groups </li></ul><ul><li>Be true to who you are </li></ul><ul><li>Be respectful and don’t use profanities </li></ul><ul><li>Monitor regularly </li></ul>
    11. 15. Social Networks Recap <ul><li>Internet Networking Hubs </li></ul><ul><li>Facebook is largest </li></ul><ul><li>MySpace is best for arts </li></ul><ul><li>Twitter is the fastest growing </li></ul><ul><li>Cost effective and easy to use </li></ul><ul><li>Benefits include reaching more targeted people, spreading awareness, sharing and learning, drivee traffic. </li></ul><ul><li>Collaboration is key </li></ul><ul><li>You are in control! </li></ul>
    12. 16. Join My Network <ul><li>“ Outsmarts” on MySpace </li></ul><ul><li>“ Mhairi Petrovic” on Facebook </li></ul><ul><li>www.twitter.com/outsmarts </li></ul><ul><li>[email_address] </li></ul><ul><li>604 290 4099 </li></ul><ul><li>Confused – let me know! </li></ul>

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