Welcome! Welcome to: Managing Your Personal Brand Online Mhairi Petrovic

Agenda Evolution of the Internet Internet Networking Hubs Your Personal Brand Online Defining your goals Social Media Tools Guidelines for Safe Personal Branding Examples of great Internet networking Monitoring Your Brand Online Recap

Evolution of the Internet

Internet Networking Hubs

Your Personal Brand Online

Defining your goals

Social Media Tools

Guidelines for Safe Personal Branding

Examples of great Internet networking

Monitoring Your Brand Online

Recap

The Evolution of The Internet Static to Dynamic Push to Pull Individuals to Community Few to Many Isolation To Interaction Old versus New Media Its all about being social

Static to Dynamic

Push to Pull

Individuals to Community

Few to Many

Isolation To Interaction

Old versus New Media

Its all about being social

The Internet Now

Internetworking Hubs Content Sharing Video/ Photo Industry & Media Social Networks Professional Networks Blogs Forums/ Events Virtual Hubs

Social Media Scene Over half of Canadians online use social media tools No longer the domain of youth Collaboration is key Easy and inexpensive Networking Tool Worldwide exposure Targeted audience

Over half of Canadians online use social media tools

No longer the domain of youth

Collaboration is key

Easy and inexpensive Networking Tool

Worldwide exposure

Targeted audience

Your Personal Brand On-line Be true to real life Always conduct yourself professionaly in these forums Highlight what sets you apart Be active in the community See yourself as others see you 8 out of ten recruiters check your online profile

Be true to real life

Always conduct yourself professionaly in these forums

Highlight what sets you apart

Be active in the community

See yourself as others see you

8 out of ten recruiters check your online profile

What Are Your Goals​​​ ? What are you trying to achieve? Who is your intended audience? What are your strengths? How much time do you have to allocate to this?

What are you trying to achieve?

Who is your intended audience?

What are your strengths?

How much time do you have to allocate to this?

Professional Networks Fastest growing of all networks Linkedin - Largest professional network in NA All professional users Your credentials online Get to know and interact with industry peers Establish your expertise Showcase your talents by answering questions Learn and share your knowledge Find jobs and get referalls

Fastest growing of all networks

Linkedin - Largest professional network in NA

All professional users

Your credentials online

Get to know and interact with industry peers

Establish your expertise

Showcase your talents by answering questions

Learn and share your knowledge

Find jobs and get referalls

Social Networks - Facebook Facebook is more professional and authentic Create a profile and begin adding friends Spread the word Referrals are better than cold leads Become a groupy Create a company “Page” Advertise

Facebook is more professional and authentic

Create a profile and begin adding friends

Spread the word

Referrals are better than cold leads

Become a groupy

Create a company “Page”

Advertise

Social Networks - MySpace Largest social network in NA More blue collar users Branded look and feel Great way to: Network with more people Promote – via bulletins Drive traffic to your site Spread awareness of what you do

Largest social network in NA

More blue collar users

Branded look and feel

Great way to:

Network with more people

Promote – via bulletins

Drive traffic to your site

Spread awareness of what you do

Social Networks: Twitter Micro Blog 140 character limit Link to your site or blog 3rd largest driver of traffic Short, sharp bursts of info Promote your offering Establish you in your niche

Micro Blog

140 character limit

Link to your site or blog

3rd largest driver of traffic

Short, sharp bursts of info

Promote your offering

Establish you in your niche

The Key to Social Networking Success Know your goals and act accordingly Grow Your Network Join Groups or create your own Use your status box Ask questions Using widgets appropriately Set the right privacy setting

Know your goals and act accordingly

Grow Your Network

Join Groups or create your own

Use your status box

Ask questions

Using widgets appropriately

Set the right privacy setting

Enter the Blogosphere Web log Cronological Order Constant flow of information Categorized by subject Interaction builds community Blogging has mass appeal

Web log

Cronological Order

Constant flow of information

Categorized by subject

Interaction builds community

Blogging has mass appeal

Who is blogging? 133 million blogs Blog out there on every topic Canadians are taking advantage of blogs 89% of businesses use blogs Not just young folk

133 million blogs

Blog out there on every topic

Canadians are taking advantage of blogs

89% of businesses use blogs

Not just young folk

Blogging 3 Steps Step 1 – Get Aquainted Step 2- Collaborate Step 3 – Blog Yourself

Step 1 – Get Aquainted

Step 2- Collaborate

Step 3 – Blog Yourself

Examples of Social Media Successes Mari Smith on Facebook Rob Duncan on LinkedIn Wiggly Wigglers Threadless Yes We Can – Barack Obama

Mari Smith on Facebook

Rob Duncan on LinkedIn

Wiggly Wigglers

Threadless

Yes We Can – Barack Obama

Guidelines for Safe Personal Branding Online You are in control Google Yourself! Do the granny test on the results Always portray yourself professionally Be selective about who you add Add applications that are specific to what you do Schedule internet networking time Join and contribute to groups Be true to who you are Be respectful and don’t use profanities

You are in control

Google Yourself!

Do the granny test on the results

Always portray yourself professionally

Be selective about who you add

Add applications that are specific to what you do

Schedule internet networking time

Join and contribute to groups

Be true to who you are

Be respectful and don’t use profanities

Privacy Every tool has capabilities to allow for effective privacy control Know how to change these Use them to give appropriate access according to your goals You choose how much or how little you make public For blog privacy, you can limit access or commenting capabilities

Every tool has capabilities to allow for effective privacy control

Know how to change these

Use them to give appropriate access according to your goals

You choose how much or how little you make public

For blog privacy, you can limit access or commenting capabilities

Monitoring Your Online Brand Always check your profile view Google Yourself Tweetscan Google Alerts Pipl

Always check your profile view

Google Yourself

Tweetscan

Google Alerts

Pipl

Internet Networking Recap Done right can really advance your career and grow your business Done wrong can damage your chances Focus on the hubs appropriate to your niche Use networks appropriately Be safe Schedule time in these forums Enjoy

Done right can really advance your career and grow your business

Done wrong can damage your chances

Focus on the hubs appropriate to your niche

Use networks appropriately

Be safe

Schedule time in these forums

Enjoy

Join My Network Mhairi Petrovic on LinkedIn “ Outsmarts” on MySpace “ Mhairi Petrovic” on Facebook [email_address] 604 290 4099 Questions – let me know!

Mhairi Petrovic on LinkedIn

“ Outsmarts” on MySpace

“ Mhairi Petrovic” on Facebook

[email_address]

604 290 4099

Questions – let me know!