Managing Your Personal Brand Online

Welcome! Welcome to: Managing Your Personal Brand Online Mhairi Petrovic

Agenda
Evolution of the Internet
Internet Networking Hubs
Your Personal Brand Online
Defining your goals
Social Media Tools
Guidelines for Safe Personal Branding
Examples of great Internet networking
Monitoring Your Brand Online
Recap

The Evolution of The Internet
Static to Dynamic
Push to Pull
Individuals to Community
Few to Many
Isolation To Interaction
Old versus New Media
Its all about being social

The Internet Now

Internetworking Hubs Content Sharing Video/ Photo Industry & Media Social Networks Professional Networks Blogs Forums/ Events Virtual Hubs

Social Media Scene
Over half of Canadians online use social media tools
No longer the domain of youth
Collaboration is key
Easy and inexpensive Networking Tool
Worldwide exposure
Targeted audience

Your Personal Brand On-line
Be true to real life
Always conduct yourself professionaly in these forums
Highlight what sets you apart
Be active in the community
See yourself as others see you
8 out of ten recruiters check your online profile

What Are Your Goals ?
What are you trying to achieve?
Who is your intended audience?
What are your strengths?
How much time do you have to allocate to this?

Professional Networks
Fastest growing of all networks
Linkedin - Largest professional network in NA
All professional users
Your credentials online
Get to know and interact with industry peers
Establish your expertise
Showcase your talents by answering questions
Learn and share your knowledge
Find jobs and get referalls

Social Networks - Facebook
Facebook is more professional and authentic
Create a profile and begin adding friends
Spread the word
Referrals are better than cold leads
Become a groupy
Create a company “Page”
Advertise

Social Networks - MySpace
Largest social network in NA
More blue collar users
Branded look and feel
Great way to:
Network with more people
Promote – via bulletins
Drive traffic to your site
Spread awareness of what you do

Social Networks: Twitter
Micro Blog
140 character limit
Link to your site or blog
3rd largest driver of traffic
Short, sharp bursts of info
Promote your offering
Establish you in your niche

The Key to Social Networking Success
Know your goals and act accordingly
Grow Your Network
Join Groups or create your own
Use your status box
Ask questions
Using widgets appropriately
Set the right privacy setting

Enter the Blogosphere
Web log
Cronological Order
Constant flow of information
Categorized by subject
Interaction builds community
Blogging has mass appeal

Who is blogging?
133 million blogs
Blog out there on every topic
Canadians are taking advantage of blogs
89% of businesses use blogs
Not just young folk

Blogging 3 Steps
Step 1 – Get Aquainted
Step 2- Collaborate
Step 3 – Blog Yourself

Examples of Social Media Successes
Mari Smith on Facebook
Rob Duncan on LinkedIn
Wiggly Wigglers
Threadless
Yes We Can – Barack Obama

Guidelines for Safe Personal Branding Online
You are in control
Google Yourself!
Do the granny test on the results
Always portray yourself professionally
Be selective about who you add
Add applications that are specific to what you do
Schedule internet networking time
Join and contribute to groups
Be true to who you are
Be respectful and don’t use profanities

Privacy
Every tool has capabilities to allow for effective privacy control
Know how to change these
Use them to give appropriate access according to your goals
You choose how much or how little you make public
For blog privacy, you can limit access or commenting capabilities

Monitoring Your Online Brand
Always check your profile view
Google Yourself
Tweetscan
Google Alerts
Pipl

Internet Networking Recap
Done right can really advance your career and grow your business
Done wrong can damage your chances
Focus on the hubs appropriate to your niche
Use networks appropriately
Be safe
Schedule time in these forums
Enjoy

Join My Network
Mhairi Petrovic on LinkedIn
“ Outsmarts” on MySpace
“ Mhairi Petrovic” on Facebook
[email_address]
604 290 4099
Questions – let me know!

Managing Your Personal Brand Online

by outsmarts on Feb 26, 2009

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