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Twitter ppt

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Slides from an OutserveWeb course on Twitter for Business.

Slides from an OutserveWeb course on Twitter for Business.

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  • What we have always done Now just online
  • Wikipedia is social media 14 million user submitted articles 3 million + in English 6 th most popular site on the internet
  • Google/Microsoft Missed the real time web Google Acquisitons? Friendfeed purchased by Facebook
  • Emerging Markets
  • Twitter became so fundamental in spreading news of the protests that the U.S. State Department asked the company to delay a planned shutdown for maintenance.
  • Transcript

    • 1. www.outserveweb.com [email_address] Twitter For Business
    • 2. www.outserveweb.com [email_address] Philip Oakley Technology Consultant Outserve Ltd Blog @philoakley from @outserveweb
    • 3. www.outserveweb.com [email_address] What we do? Outserve provides consultancy to help organisations get the most from technology and the web.
    • 4. Social Networking Definition Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals.
    • 5. What is Social Media? Social media is content created by people using highly accessible and scalable publishing technologies. … http://en.wikipedia.org/wiki/Social_media
    • 6. Real Time Web
    • 7. Twitter Definition “ talk rapidly in a nervous or trivial way” Oxford English Dictionary www.outserveweb.com [email_address]
    • 8. “ What we have to do is deliver to people the best and freshest most relevant information possible. We think of Twitter as it's not a social network, but it's an information network. It tells people what they care about as it is happening in the world.” Evan Williams - Twitter Founder www.outserveweb.com [email_address]
    • 9. Why Tweet?
      • Marketing/Promotion
      • Customer service/support
      • Reputation Management
      • For staff/teams to communicate/collaborate
      • To learn/keep up to date with sector/competition
      • To be sociable/communicate with friends
      www.outserveweb.com [email_address]
    • 10.  
    • 11. BASICS Term Definition Usage Tweet An update sent via Twitter “ I am at Birmingham train station and my train is late, going for a coffee @ “ At”; Signifies a Twitter name and is used to send a message or mention a user @philoakley if you are stuck at the train station why do we not meet up and have lunch Follow To receive tweets from someone “ I’m now following @NHSDirect” Followers Number of people subscribed to receive your tweets “ @barackobama has 2,546,725 followers” Short URL Shortened version of a normal URL to use fewer of the 140 characters allotted for tweets “ Twitter Hires Nearly A Dozen From Top Companies Around The Web: http://j.mp/5uydxs # A “hash tag” which is included in tweets and acts as a tag to group tweets by topic area Google's Chrome Tops Safari; Is Firefox Next? (PC World) http://bit.ly/4YCIbz #OpenSource Tweet An update sent via Twitter “ I just got a tweet from Barack”
    • 12. Basic Page Design Tips
      • Have a Photo/Logo if organisation
      • Complete a good Bio
      • Put a good link in your Bio
      • Relevant Location
      • Background image
      • Twitter Page Perception
      www.outserveweb.com [email_address]
    • 13. 6 th January 2010 www.outserveweb.com [email_address]
    • 14.  
    • 15.  
    • 16. Get more followers Search and Follow people Follower other relevant peoples Followers Look for relevant lists Include your twitter name on other marketing Twitter ‘Find People’ Mr Tweet/WhoShouldIFollow Be a good Tweeter www.outserveweb.com [email_address]
    • 17. Be a good Tweeter Engage - @ and DM people Tweet good and interesting content Re-tweet other peoples good content Tweet something personal no matter how trivial Join in on memes #followfriday Link to your other web properties Link your other web properties to twitter www.outserveweb.com [email_address]
    • 18. Don’t Swear Row or fight Auto DM Ignore your @messges (unless spam) Spam/Link incessantly www.outserveweb.com [email_address]
    • 19. Trending Topics Top Trends on Twitter Home Page Twitscoop.com WhatTheTrend.com Start your own www.outserveweb.com [email_address]
    • 20. 140 Character Restriction URL shortenor – bit.ly Use + instead of and Leave out punctuation Use abbreviations Omit “I” Use Numerals instead of numbers Cut first few words of a sentence Use 140it.com If all else fails use www.twitlonger.com www.outserveweb.com [email_address]
    • 21. Twitter Lists
      • Group and View similar people together
      • Find people by category
      • Be found by category
      • Follow without following
      www.outserveweb.com [email_address]
    • 22. Twitter Ninja TweetDeck/Hootsuite or other client Hootsuite – web client Cotweet – designed for company Tweetgrid/Monitter – moniter multiple keywords Tweetbeep - Alerts Mobile (Tweetie ,TwitterBerry, Twitdroid) Multiple updates (ping.fm, posterous) Auto (Facebook, Blogs, other 3 rd party services) www.outserveweb.com [email_address]
    • 23. Text Message
    • 24.  
    • 25. www.outserveweb.com [email_address] 7 tips for
      • Use a Twitter Client (Tweetdeck)
      • Use Twitter Search
      • Follow People
      • Engage (otherwise don't bother)
      • Publicise but mix with other content
      • Link to your blog/site
      • Think of ways to use (internal/mobile/text)
    • 26.
      • Twitter gives you two superhero strengths:
      • The power to read people’s thoughts
      • The ability to overhear conversation as if you were a fly on the wall
    • 27. 6 th January 2010 www.outserveweb.com [email_address] Future
      • Billion Users by 2020
      • Pulse of the planet
      • Replace texting
    • 28.  
    • 29. 6 th January 2010 www.outserveweb.com [email_address] Thank You Philip Oakley Technology Consultant Outserve Ltd
      • www.outserveweb.com/blog
      • www.twitter.com/philoakley
      • www.linkedin.com/in/philoakley
      Blog
    • 30. 6 th January 2010 www.outserveweb.com [email_address]

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