Social media-analytics-2011

603 views
535 views

Published on

Prese

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
603
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Social media-analytics-2011

    1. 1. Social Media Analytics
    2. 2. @philoakley
    3. 3. BiggerNow How Picture
    4. 4. NowSocial Media Today
    5. 5. POPULATION
    6. 6. POPULATION 800 600 400 200UK Germany Japan 0 Russia USA Facebook
    7. 7. POPULATION 800 600 400 200UK Germany Japan 0 Russia USA Facebook
    8. 8. POPULATION 800 600 400 200UK Germany Japan 0 Russia USA Facebook
    9. 9. POPULATION 800 600 400 200UK Germany Japan 0 Russia USA Facebook
    10. 10. POPULATION 800 600 400 200UK Germany Japan 0 Russia USA Facebook
    11. 11. POPULATION 800 600 400 200UK Germany Japan 0 Russia USA Facebook
    12. 12. POPULATION 800 600 400 200UK Germany Japan 0 Russia USA Facebook
    13. 13. POPULATION 800 600 400 200UK Germany Japan 0 Russia USA Facebook
    14. 14. 2005 News Corp Buys myspace for $580,000,000
    15. 15. 2005 News Corp Buys myspace for $580,000,000
    16. 16. 2008 News Corp Valued at $1,500,000,000
    17. 17. 2011 News Corp Sells myspace for $35,000,000
    18. 18. 2011 News Corp Sells myspace for $35,000,000
    19. 19. Profits
    20. 20. Diffusion of Innovations
    21. 21. GARTNER HYPE CYCLE www.gartner.com/technology/research/methodologies/hype-cycle.jsp
    22. 22. GARTNER HYPE CYCLE 2011 www.gartner.com/technology/research/methodologies/hype-cycle.jsp
    23. 23. Paid Owned Earned
    24. 24. In 2010 Coca Cola cut ad spend by 6.6% and invested more in Social Media
    25. 25. 2011 social mediamarketing industry report Generating more business exposure 88% Increased traffic 72% Improved search rankings 62% http://www.socialmediaexaminer.com/SocialMediaMarketingReport2011.pdf
    26. 26. Engaging through social media• Put information in the places where people go.• Participate where people are present, particularly through forums, wikis and blogging.• Deliver access to online services where people go.
    27. 27. Howand so what?
    28. 28. Communication
    29. 29. Collaboration
    30. 30. Integrated
    31. 31. 4 Step Plan•Goal• Audience• Metrics• Tactics
    32. 32. Metrics =Analytics
    33. 33. Social Media Tracking
    34. 34. Sentiment Analysis
    35. 35. Social CRM Tools
    36. 36. Social Media should be• Goal Oriented• Trackable• Integrated

    ×