Social Media for Business Better Understand Social Media  for Communication, Engagement and Sales .
Blog @PhilOakley from @OutserveWeb
Philip Oakley Outserve Limited http://uk.linkedin.com/in/philoakley http://outserveweb.com http://facebook.com/outserveweb...
What we do? Outserve provides consultancy to help businesses get the most from technology and the web.
 
 
So you think you want a  Social Media Strategy?
 
Relationships
Listening
 
 
What How Why
What
Social Networking Definition Social networking is the practice of expanding the number of one's business and/or social con...
What is Social Media? media for social interaction, using highly accessible and scalable publishing techniques. http://en....
 
VIDEO
Micro-blogging
 
Blogs
Photos
 
Networking
 
Bookmarking
 
17th February 2010 Documents
Slides
 
Location
Hyperlocal
Local
 
Regional
National
Global
Universe
 
 
 
 
Facebook Active Users Today (24/5/11): 669,730,880  Half of Facebook users login everyday
 
World Population
World Population with Internet
World Population with Internet
UK Population with Internet
Fastest Growing Facebook group is  women over 55 .
Facebook Social Graph
 
 
 
 
Why
Sales & Marketing
 
<ul>% </ul>
 
 
 
Promotion
Marketing <ul>Content (!) and Design are Important </ul>
Interaction/Feedback
Superhuman Strengths
COMMUNICATION
 
 
Customer Service
Customer Service
Customer Service
Customer Service
Customer Service
Customer Service
Customer Service/Support
 
Brand/Reputation Management
Brand/Reputation Management
Brand/Reputation Management
Brand/Aawerness/Reputation
 
 
 
Collaboration & Building Teams
How
Strategy/Plan
<ul>Goals </ul>
 
 
Analytics
 
 
Tools <ul><li>Social Media Dashboards- Hootsuite, Tweetdeck
Smart Phones
Automation* – Tweet adder
Google Search/ Google alerts/Google Trends
Read/Write blogs
Commercial -  Buzz Logic/Radion6
Analytics (Facebook, Linkedin, Google) </li></ul>
How often? EVERYDAY
Integrated Online
Integrated Online
 
 
 
 
 
Link Social Media Content together
 
Integrated offline
Integrated offline
Integrated Offline
 
 
 
 
Brand Protection
Brand Protection
Brand Protection
 
Devices
 
 
 
 
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Social Media Talk to Shropshire Rural Hub

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Slides from a talk on Social Media to Shropshire Rural Hub (May 2011).

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Social Media Talk to Shropshire Rural Hub

  1. 1. Social Media for Business Better Understand Social Media for Communication, Engagement and Sales .
  2. 2. Blog @PhilOakley from @OutserveWeb
  3. 3. Philip Oakley Outserve Limited http://uk.linkedin.com/in/philoakley http://outserveweb.com http://facebook.com/outserveweb http://twitter.com/outserveweb
  4. 4. What we do? Outserve provides consultancy to help businesses get the most from technology and the web.
  5. 7. So you think you want a Social Media Strategy?
  6. 9. Relationships
  7. 10. Listening
  8. 13. What How Why
  9. 14. What
  10. 15. Social Networking Definition Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals.
  11. 16. What is Social Media? media for social interaction, using highly accessible and scalable publishing techniques. http://en.wikipedia.org/wiki/Social_media
  12. 18. VIDEO
  13. 19. Micro-blogging
  14. 21. Blogs
  15. 22. Photos
  16. 24. Networking
  17. 26. Bookmarking
  18. 28. 17th February 2010 Documents
  19. 29. Slides
  20. 31. Location
  21. 32. Hyperlocal
  22. 33. Local
  23. 35. Regional
  24. 36. National
  25. 37. Global
  26. 38. Universe
  27. 43. Facebook Active Users Today (24/5/11): 669,730,880 Half of Facebook users login everyday
  28. 45. World Population
  29. 46. World Population with Internet
  30. 47. World Population with Internet
  31. 48. UK Population with Internet
  32. 49. Fastest Growing Facebook group is women over 55 .
  33. 50. Facebook Social Graph
  34. 55. Why
  35. 56. Sales & Marketing
  36. 58. <ul>% </ul>
  37. 62. Promotion
  38. 63. Marketing <ul>Content (!) and Design are Important </ul>
  39. 64. Interaction/Feedback
  40. 65. Superhuman Strengths
  41. 66. COMMUNICATION
  42. 69. Customer Service
  43. 70. Customer Service
  44. 71. Customer Service
  45. 72. Customer Service
  46. 73. Customer Service
  47. 74. Customer Service
  48. 75. Customer Service/Support
  49. 77. Brand/Reputation Management
  50. 78. Brand/Reputation Management
  51. 79. Brand/Reputation Management
  52. 80. Brand/Aawerness/Reputation
  53. 84. Collaboration & Building Teams
  54. 85. How
  55. 86. Strategy/Plan
  56. 87. <ul>Goals </ul>
  57. 90. Analytics
  58. 93. Tools <ul><li>Social Media Dashboards- Hootsuite, Tweetdeck
  59. 94. Smart Phones
  60. 95. Automation* – Tweet adder
  61. 96. Google Search/ Google alerts/Google Trends
  62. 97. Read/Write blogs
  63. 98. Commercial - Buzz Logic/Radion6
  64. 99. Analytics (Facebook, Linkedin, Google) </li></ul>
  65. 100. How often? EVERYDAY
  66. 101. Integrated Online
  67. 102. Integrated Online
  68. 108. Link Social Media Content together
  69. 110. Integrated offline
  70. 111. Integrated offline
  71. 112. Integrated Offline
  72. 117. Brand Protection
  73. 118. Brand Protection
  74. 119. Brand Protection
  75. 121. Devices
  76. 126. 7 tips for <ul><li>Invest in your profile
  77. 127. Recommend People
  78. 128. Ask for Recommendations
  79. 129. Join Groups (UKITA)
  80. 130. Ask and Answer questions
  81. 131. Don't link for the sake of it
  82. 132. Link to me - www.linkedin.com/in/philoakley </li></ul>
  83. 133. <ul>7 tips for </ul><ul><li>Use a Twitter Client (Tweetdeck)
  84. 134. Use Twitter Search/Google Realtime search
  85. 135. Follow People
  86. 136. Engage (otherwise don't bother)
  87. 137. Publicise but mix with other content
  88. 138. Link to your blog/site
  89. 139. Think of ways to use (internal/mobile/text) </li></ul>
  90. 140. <ul>7 tips for </ul><ul><li>Don't add friends for Business
  91. 141. Use Business & Fan Pages
  92. 142. Link Content (Twitter, Youtube, Blog posts)
  93. 143. Join or create a Group
  94. 144. Use Facebook events
  95. 145. Facebook applications - Slideshare
  96. 146. Advertise on Facebook </li></ul>
  97. 147. Thank You Philip Oakley Technology Consultant Outserve Ltd www.outserveweb.com <ul>www.outserveweb.com/blog www.twitter.com/philoakley www.twitter.com/OutserveWeb www.linkedin.com/in/philoakley www.facebook.com/OutserveWeb </ul>Blog
  98. 149. What we do? Outserve provides consultancy to help businesses get the most from technology and the web.

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